Email Opening Apply Now Title Retail Marketing Manager  About the Organization Profile Products is driven to provide effective, environmentally friendly solutions. Our Vision Improve how the world lives, works, and plays. Our Mission Provide innovative solutions that deliver agronomic value and promote sustainability. Our Values WIN with Integrity​. Demonstrate unwavering commitment to each other and our customers​. Be remarkable​. Foster passion for a better tomorrow.​   Description Position and Company Summary Reporting to the Vice President Marketing, The Retail Marketing Manager will work on the newly created Lawn & Garden business owning and managing all marketing strategy and tactical execution for the Profile Products’ branded potting mix, Glee, as well as all retail private label and store brands. With a clear understanding of the consumer, competition, and market, the successful candidate will manage upstream marketing activities that build a best-in-class consumer driven product portfolio as well as downstream marketing activities that build awareness, engagement and conversion of the portfolio at all retail points of sale, online or in-store. Duties and Responsibilities Upstream Marketing: Partner closely with R&D and Hort Marketing on new product launches defining the vision for a product, align stakeholders around the vision for the product and support all teams in the timely execution of this shared vision Manage each products life cycle from cradle to grave interacting as the conduit between Sales, Finance, Production, and Supply Chain; proven ability to develop and execute ABCD portfolio analysis Develop clear product messaging of features, benefits, and unique selling proposition for new and existing products Conduct annual portfolio analysis of each products stage in life cycle, cost structure, potential value-added product improvements and recommend appropriate cost reductions or margin enhancements Partner with Business Unit team to build out annual and long-range marketing strategy plans that meet business unit and sales objectives Partner with Product Marketing, Procurement and outside consultants to build and modify packaging structure and graphics of new and existing products, as well as develop in-store merchandising strategy, driven from keen consumer purchase insights Downstream Marketing Own the brand strategy: through deep dive consumer insights, ensure brand value proposition is clearly communicated across marketing and sales materials Partner with agency partners to build breakthrough, compelling advertising creative that drives awareness, consideration and purchase intent Partner with outside agencies to develop best-in-class seasonal marketing activation plans that drive awareness, engagement and consumer pull through purchase Collaborate with distributor teams to prepare customer specific and targeted pitch presentations for annual L&G retailer line review season Digital & Traditional Advertising: Development of all Social Media, paid and organic advertising, SEO/SEM, website updates and maintenance, A+ Content for all retailer sites Development of lead nurture mapping, programs and direct marketing efforts to support In-depth exploration of traditional media with keen eye on ROI Develop targeted Promotions that drive incremental purchase while maintaining ultimate brand value Trade Show strategy and management – research all relevant trade and consumer facing shows and build a trade show strategy and tactical plan to support Public Relations strategy and execution – create the sampling program strategy and execution plan, ensuring recipients are qualified, interested leads. Develop a Ratings and Reviews operating plan to manage all ratings and reviews, vetting comments and ensuring responses are timely. Responsible to the overall marketing budget, tracking and ensuring all expenses fall within pre-approved budget targets KPI management – develop clear KPI scorecard that identifies key metrics that drive awareness, consideration and purchase; consistently monitor all marketing activation tactics and pivot where necessary to meet KPI goals Develop new brand trademarks, where applicable, and work with outside counsel to submit, maintain and exit relevant brand trademarks Outside partner collaboration and management– successful candidate will work with different agencies, distribution partners and consultants to drive successful implementation of marketing activation plans   Position Requirements Essential Qualifications Leader Strong team-building skills and ability to draw on internal and external resources for success. Relationship builder Excellent interpersonal and communication skills and team player facilitating cross-functional collaboration. Ability to influence internal stakeholders to action Ability to collaborate with key customers or external partners Strong Business Acumen Basic understanding of Business P&L Strategic and creative thinking Results Driven Analytical Mindset Innovator Able to synthesize information, identify opportunities and communicate to partners. Works at a conceptual level Education and Experience Bachelors in Marketing mandatory; Masters preferred At least 5 years’ experience in the lawn and garden industry in consumer marketing   Shift First   Full-Time/Part-Time Full-Time   Exempt/Non-Exempt Exempt   Location Corporate   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   EVerify Notice   This position is currently accepting applications. Apply Now WE ALSO RECOMMEND Other Jobs Within Same Category Marketing Manager- Clay Technologies in Buffalo Grove, IL Posted on: 4/24/2024 [Apply Now] Other Jobs Within 60 Miles Director - Plant Engineering in Buffalo Grove, IL Posted on: 10/14/2022 [Apply Now] Human Resources Intern in Buffalo Grove, IL Posted on: 4/30/2024 [Apply Now] Demand Planner in Buffalo Grove, IL Posted on: 1/31/2024 [Apply Now] Regional Business Manager in Buffalo Grove, IL Posted on: 12/27/2023 [Apply Now] Inside Sales Coordinator-Horticulture in Buffalo Grove, IL Posted on: 3/26/2024 [Apply Now]

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