Email Opening Apply Now Title Digital Marketing Specialist  Location Ann Arbor   Full-Time/Part-Time Full-Time   About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns. The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.   Description Who we are: We know what grocery shoppers will buy before they buy them. AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands. Role Summary: As a Digital Marketing Specialist, you will be an essential asset to AdAdapted and our overall marketing efforts. We believe in constantly transforming the way we market to build a better business and your role will be vital to this! You will have plenty of opportunity for growth and development, and we will provide you the support to succeed. If you are driven, love to work in a fast-paced environment, fail fast to succeed faster, and have a ton of fun along the way, you may have just found your fit. Keep reading to learn more about your role and our company. You will work directly with the Digital Marketing Director and the marketing team to develop and implement a creative, effective, and brand-consistent digital marketing plan. The team at AdAdapted is highly collaborative and moves very fast when seeking to win new clients and executing new campaigns. If you are driven, love to work in a fast-paced environment, fail fast to succeed faster, and have a ton of fun along the way, you may have just found your fit. Keep reading to learn more about your role and our company. You Will Own: Collaborate with Digital Marketing Director to determine best approaches to social media, paid advertising, SEO, and content needs. A/B testing Building workflows for marketing automations and drip campaigns SEM implementation and maintenance: helps implement and monitor budget, adjusts keywords, addresses alerts, keeps team aware of activity on weekly basis As we get more efficient in our systems, you will help updating reporting regularly Execute website and landing page form integrations and pixel/tag implementation Check up weekly on integration statuses Report and calibrate to consistently improve conversion rates, click through rates, time spent on site, form fills, etc. Drives paid advertising campaigns, pivots when necessary, and reports on results. Executes digital campaign launches, sharing plans, and assets with the appropriate stakeholders. Produces and implements social content in accordance with strategy and brand voice. Always looking for and aware of innovative new digital platforms and channels, sees how to use them to tell our story, and runs test campaigns leveraging brand assets and messaging. Joins and contributes to general marketing team activities including reporting and research. Create and support various content outreach via social media and paid advertising plans (specifically connected to specific events/content pieces). Help bring forward new and innovative ideas for digital success. Work collaboratively with the team to produce content that reflects the brand Support marketing events, webinars, conferences, etc. Adhere to strict brand guidelines both visually and with the written word.   Position Requirements Requirements Does this sound like you? You have a strong understanding of engaging copy and visuals to keep our digital audience wanting more. You're not scared to jump into new digital tools and be flexible using a variety of software to drive results. Search Engine Marketing is your thing! You love to see a Google Ads meeting on your calendar twice a week. You geek out on marketing automation, CRM, and reporting tools like HubSpot, Salesforce, Zapier, Google Analytics, Databox, Buffer, etc. You have a good eye for design and are comfortable using graphics and website building tools like Canva, Unbounce, Instapage, Webflow, WordPress, etc. Experience with Google Ads, Hubspot (or other Marketing Automation Software), InstaPage experience is a plus. You understand what it's like to work under tight deadlines and a fast-paced environment. You're a natural at creating and editing digital content to drive value. You're a problem solver and deeply analytical thinker. You understand that marketing is also math and you love that part of the job. You get your stuff done on time, we can depend on you, just like you can depend on us. You like to bring your thoughts and ideas to the table and aren't scared to be wrong. You're thoughtful and inquisitive. You don't mind putting in some extra elbow grease when a big push is needed. Bachelor’s degree required, preferably in marketing, advertising, business or related field of study 1+ years of digital marketing or social media management experience. About AdAdapted AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We’ve created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world’s largest CPG brands. AdAdapted is a leading mobile ad solution for branded products that you'll find in the grocery stores. Did you know that over 49% of US shoppers use a grocery list app to plan and shop in-store? Well these apps are our partners, and half of the country's shoppers are our audience! In fact, we’ve created the largest network of grocery related apps, giving us unparalleled access to data around how consumers plan their shopping trips, so we can serve them ads they actually want to see. Pretty cool right?! With AdAdapted, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world’s largest in-store brands. We're the best solution for getting products on the shopping list, and in the cart. About Our Culture AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales. Our team uses the leading tools to collaborate remotely, but we also have amazing offices where we gather regularly for collaboration, quarterly meetings, and just for fun! What we provide: Competitive salary package Flexible PTO schedule with healthy work/life balance Full-suite benefits plan (medical/dental/vision) including FSA/HSA options 401k plan including company match Possibility for company stock options Downtown Ann Arbor office space Professional development opportunities Want to Learn More About What AdAdapted Does? Explore our website or download this white paper to see why our product is so effective at converting shoppers to customers. AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.   EOE Statement AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hr@adadapted.com.   This position is currently accepting applications. 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