Email Opening Apply Now Title Director of Digital Marketing  Location Ann Arbor   Full-Time/Part-Time Full-Time   About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns. The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.   Description We know what grocery shoppers will buy before they buy them. AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands. Role Summary: We are hiring a Director of Digital Marketing to build our performance marketing engine focused on expanding brand awareness and driving leads from our target audience. As a digital director, you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem. To be a successful digital director, you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that result in increased sales. You will own: Build overall digital marketing strategy including identifying potential/existing customers and their current and future needs, monitoring the competition, and driving inbound marketing across target audiences. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Collaborates with internally to develop content strategy and needs Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. Identifies trends and insights, and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Creates landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Prepare and manage digital marketing budget   Position Requirements Qualities of a successful Director of Digital Marketing: Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Self-motivated, yet a team player Ability to manage digital marketing budget Critical thinker and problem-solving skills Attention to detail and ability to implement and manage process Great interpersonal and communication skills Other Requirements: 7-10 years working experience in developing and implementing digital marketing strategies, particularly within the advertising technology space Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimizing landing pages and user funnels, prefer experience with Hubspot CRM Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.) Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints Experience in executing Account-Based Marketing campaigns a plus BS/MS degree in marketing or a related field About AdAdapted The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads. AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process. AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales. What we provide: Competitive salary package Flexible PTO schedule with healthy work/life balance Full-suite benefits plan (medical/dental/vision) including HSA options 401k plan including company match Possibility for company stock options Downtown Ann Arbor office space Professional development opportunities AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.   EOE Statement AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hr@adadapted.com.   This position is currently accepting applications. 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