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Director of Marketing and Communication 
About the Organization OUR MISSION

Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor.



Geneva College is a Christian liberal arts college in the reformed tradition located about 50 miles north of Pittsburgh. Founded in 1848 by the Reformed Presbyterian Church of North America, Geneva has majors in both liberal arts and pre-professional programs, and offers both undergraduate and graduate degrees. Geneva's faculty provide a challenging education that prepares students for careers, for further education, and for life. In all fields of study, students are challenged to explore the implications of the Christian faith on their discipline. Geneva has approximately 1,350 students enrolled in its various programs taught by its faculty of nearly 70 members. The college seeks to prepare students to serve Christ and the world in all areas of society, including work, family, and the church. Geneva is a founding member of the Council of Christian Colleges and Universities (CCCU).

 
Position Director of Marketing and Communications  
Exempt/Non-Exempt Exempt  
Full-Time/Part-Time Full-Time  
Location Beaver Falls - Staff  
Number of Openings 1  
Salary Range:  
7.65% FICA  
Benefits offered?  
Description

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

 

Summary of Responsibilities: As the lead voice of the College in all marketing and communication efforts, the Director is responsible for maintaining and communicating Geneva’s Brand Promise, “Through purposeful learning in a community reflecting the full spectrum of God's kingdom, a Geneva College experience inspires students to discover a faith-life calling in service to God and neighbor”. The Director is responsible for ensuring that all marketing, media, communication, and social media efforts represent the best of Geneva across all our constituencies. The Director gives daily supervision and direction to a team of creative talent and communication experts and is responsible for developing annual marketing and communications plans as well as multi-year campaigns. The Director collaborates with faculty, staff, students, and internal departments to craft the perfect message for prospective students, athletic groups, alumni, donors, parents, churches, media, government officials and the public. This position reports directly to the Vice President of Enrollment and Marketing.

 

Essential Responsibilities:

  1. Direct institutional communication efforts:
    1. Develop institutional framework for storytelling based on Geneva’s brand promise.
    2. Develop and manage ongoing communication strategy to promote Geneva in communication and media outlets.
    3. Develop a proactive media relations program to build relationships with media representatives, research and identify news on campus, and regularly and consistently inform media of significant occurrences and manage all media appearances.
    4. Write, edit and/or approve all stories, news releases, and announcements.
    5. Supervise planning, creation and production of all printed material including viewbooks, brochures, flyers, postcards, the President’s Report and Geneva Magazine.
    6. Support the AVP Strategic Partnerships and the President to manage crisis communications and messaging.
    7. Partner with Sports Information Director to ensure consistency in strategy, communications content, and quality of communications for Geneva Athletics.
  2. Direct institutional marketing efforts:
    1. Develop, manage, and implement institutional integrated marketing plan rooted in the Brand Promise that ensures that the right content reaches the right audience at the right time.
    2. Oversees institutional brand identity. Including adherence to visual guidelines, messaging hierarchies, advertising templates, identity standards, and content stylebook.
    3. Establishing an annual, digital first, marketing strategy that prioritizes the Geneva college value proposition in front of relevant target audiences.
    4. Supervise content development. Including directing the writing, graphic design, photo, and video staff as part of an overall strategy to promote Geneva College with high quality and consistent messaging and identity.
    5. Manage all activity related to advertising partners and their output including an assessment of their annual performance.
  3. Support the college in the managing of communications and content development:
    1. Partner with the President’s office on the communication needs for the development of strategic partnerships and community relations.
    2. Support enrollment and the Admissions Communications Specialist in the development of content and marketing materials for annual admissions communication cycle
    3. Support the Geneva College Foundation in establishing a cohesive annual communication calendar across all media and different audiences.
    4. Support other departments and individuals in developing high quality and appropriately branded marketing materials and communications.
  4. Leadership and Supervision:
    1. The Director of Marketing and Communication serves as a key leader of the Enrollment and Marketing Division leadership team and advises the Vice President of Enrollment and Marketing on strategy and direction.
    2. The Director provides leadership to the Marketing and Communications team by creating a stable and challenging work environment that enables the team to consistently succeed in its targets.
    3. Supervise regular employees to include interviewing, hiring, training, planning, assigning/directing work, coaching, evaluating performance, affirming, disciplining, addressing complaints, and resolving problems.
    4. Must have a mindset of mentoring employees under supervision. Should be able to lead in a way that sets a good example, promotes teamwork, and encourages a positive, efficient work environment.
  5. Miscellaneous:
    1. Perform all other duties as assigned by the Vice President of Enrollment and Marketing.
 
Position Requirements

Exhibits behavior that is consistent with and supportive of Geneva’s mission, vision, core values, and standards of conduct:

  1. Geneva Mission Statement: Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor.
  2. Vision Statement: Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country.
  3. Core Values:
    1. Serve with grace
    2. Pursue Godly wisdom
    3. Foster academic strength
    4. Engage culture faithfully
    5. Inspire vibrant hospitality
    6. Honor one another
  4. Standards of Conduct: Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College’s Standard of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character. These standards of personal conduct do not apply to family members and/or friends of the employee.

 

Job Requirements - Administrative:

  1. General: Individuals must possess the knowledge, skills, and abilities listed or are able to explain and demonstrate that they can perform the essential responsibilities of the job, with or without reasonable accommodations in order to safely perform the essential responsibilities of the job.
  2. Physical: Must be able to perform the following: talking, hearing, and seeing. Must have sufficient manual dexterity to be able to operate all office equipment including, but not limited to computers, printers, copiers, scanners, and telephones.
  3. Confidentiality: Individuals must recognize that management of data, including personal information, grades, budgets, programs, and policies is necessary to the operation of the College. Such information must be kept private and confidential for the protection of the College and to obey Federal and/or State laws. Should there be doubt as to whether a certain matter is to be protected, it should be discussed with your supervisor before making a disclosure.
  4. Mental: Must be able to reason, analyze, prioritize, conceptualize, make judgments, and solve problems.

 

Qualifications:

  1. Minimum:
    1. Education/Certification: Bachelor’s degree in marketing, journalism, communications, or related field.
    2. Experience: Five years of progressive experience in marketing or public relations.
    3. Skill/Abilities: Understanding of principles and practices of public relations, graphic standards, web practices, journalistic writing and content, and best practices in social media. Must have a basic proficiency of office software. Must be strong in relationship building and supervisory ability and be able to manage multiple events at a time and prioritize tasks. Must be a persuasive communicator with strong written and oral skills, have a great ability to work well with others. Must be able to problem solve, reason, analyze, prioritize, conceptualize, make projections and judgments, work at a fast pace of productivity, and delegate responsibilities.
    4. Christian Commitment: Eligible candidates must be thoughtful and articulate Christians and an active member of a Protestant evangelical Christian church. Preference will be given to candidates who support and have an articulate understanding of the Reformed faith. The individual must understand and support the College’s “Foundational Concepts of Christian Education” by expressing an evangelical Christian profession of faith and demonstrate the ability to integrate a Christian perspective in their work.
  2. Preferred:
    1. Education/Certification: Master’s degree in business, communications, public relations, or related field.
    2. Experience: Seven years of progressive experience in marketing or public relations, specifically in higher education, and specifically supervising a staff.
    3. Skill/Abilities: Understanding the challenges of Christian higher education today, and understanding Geneva College, its organization and community.
 
EOE Statement Geneva College does not discriminate in hiring or in terms and conditions of employment based on an individual's race, color, sex, age, disability or national origin. As a Christian college rooted in the evangelical and Reformed tradition and governed by the Reformed Presbyterian Church of North America, compliance with Geneva's Christian views is considered a bona fide occupational qualification under Sections 702 & 703 of Title VII of the 1964 Civil Rights Act as amended, and will have a direct impact on employment consideration.  

This position is currently not accepting applications.

To search for an open position, please go to http://GenevaCollege.appone.com

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