Email Opening

Sr Manager, Experiential Marketing 

Category Marketing  
Number of Openings 1  
Location Los Angeles  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Non-Exempt  

The Senior Manager of Experiential Marketing will manage and organize consumer facing activations to create meaningful customer interactions. This role will play a key part in supporting our event marketing team, executing strategic initiatives, and building out environments for consumers to learn about the VinFast brand, product, and mission.

This role will work cross-functionally across the VinFast US, Regional, and Global Marketing, Sales, PR, and Executive teams to carry out key events such as trade shows, ride and drives, brand experiences, and more. This position will also act as primary point of contact between the VinFast US leadership team, 3rd party vendors, agency partners, and Global/ Regional teams to organize timelines, execute deliverables, and manage the overall event budget.


  • Ensure events align with VinFast brand strategies and supports business/ marketing objectives
  • Manage and organize consumer facing activations to create meaningful customer interactions
  • Supports and builds presentations in support of events to ensure clear communication of timelines, deliverables, and milestones
  • Execute consumer experience-lead events to increase brand awareness, purchase consideration, and eventual conversion to reservations/ pre-orders/ orders
  • Work with key stakeholders across internal departments in organization and execution of experiential activations
  • Lead and facilitate planning/ status meetings to organize departments in aligning with event objectives
  • Manage, develop, and mentor a growing experiential team
  • Other duties as required by the business, team, or internal stakeholder
Position Requirements


  • Bachelor’s Degree
  • 8-10 years event management experience preferred
  • 3-5 years in automotive experience preferred
  • Startup experience preferred
  • Ability to be open to change, understanding flexibility and adaptability
  • Flexible to work occasional late nights and weekends to collaborate with global stakeholders
  • Prior experience in working with Global conglomerates preferred
  • Excellent verbal and written communication skills
  • Excellent interpersonal and presentations skills
  • 25% travel required
Open Date 9/13/2022  
Req Number MAR-22-00004  
About the Organization Welcome to the Future of Mobility.

VinFast is a driving force in the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability in Vietnam.
VinFast currently sells three vehicles in its home country of Vietnam and will launch five new all-electric vehicles for sale in North America, Europe and the Asia-Pacific region. We are the first global, automotive company to commit to shifting to solely producing only Electric Vehicles by the end of 2022. We have an ambitious growth strategy with Direct to Consumer, retail and aftersales facilities being introduced this year.

Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. VinFast is also committed to diversity and inclusion, with women serving in the top roles of Global CEO and US CEO.

We welcome you to join the charge.
EOE Statement Vinfast is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All employment is decided based on qualifications, merit and business need.  

This position is currently not accepting applications.

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