Share Email Opening Title Chief Marketing Officer  Description At Allegacy, there’s a common thread that runs through all of us. It’s our commitment to doing right and our promise to members to always do the right thing for their wellbeing. Every employee in our organization is accountable to living out our brand in meaningful ways as our promise motivates our beliefs, our behaviors, and the benefits we share together. In order to achieve this state of success, the Chief Marketing Officer (CMO) will provide strategic thought leadership regarding all facets of marketing as it relates to positioning and communicating the credit union's brand to members, potential members, and community and business partners. This position reports directly to the EVP/Chief Operations and Digital Officer and works closely with all executive leaders in conceptualizing and implementing market and product strategies to achieve the Credit Union’s strategic goals while ensuring a consistent brand in the communities of service and channels of distribution.   Nature and Scope:   The Chief Marketing Officer is responsible for the development, implementation, and maintenance of the credit union’s strategic marketing, advertising, communications, public relations, business development, membership, and community and financial wellbeing plans, while ensuring the integration of the organization’s long range plan and strategy.   This leadership position defines and communicates Marketing and Credit Union strategy, goals and challenges in terms of business results. The CMO will deliver the brand vision and strategically drive sustainable, smart growth. The CMO also will align the Marketing strategic direction, long-term goals, and P&L with the organization’s overall business strategy and objectives. This position must have an excellent knowledge and functionality of all marketing and business development aspects for the organization. Because of the competitive environment, the position must maintain knowledge of competitors' strategies and general financial environmental factors/events. The CMO works closely with the credit union's senior leadership team and compliance department in order to be knowledgeable about requirements and regulations regarding credit union advertising. The position is responsible for all advertising and communications material, the annual marketing plan and assists, as needed, in other departments with various operating plans.       Specific Accountabilities:   Provide oversight, direction, evaluation, and management to direct reports and team Develop and meet with each employee to their highest potential by identifying their areas for improvement and appropriately coaching, set goals for performance and develop plans training or correcting the employees’ performance. Responsible for exceptional member service to every member, every time by ensuring employees deliver consistently high quality service to both internal and external member that is in alignment with our Brand Culture. Hold employees accountable for their performance, attitude and behavior. Fairly and consistently evaluate employees against the Allegacy behaviors. Demonstrate enthusiastic support of corporate mission, core values and long-term objectives. Performs job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards and our work procedures. Ensure understanding of the Performance Management system and company-wide objectives. Develops and manages annual marketing budget and strategic marketing plan to strengthen brand equity, deepen relationships, meet scorecard goals, and drive member loyalty. Continually improve the organization’s competitive position in markets served, consistent with mission, by examining market trends and demographic data concerning members and potential members, products and services, and potential products and services. Keep abreast of changing trends in the marketplace so that the credit union may react quickly and competitively. Create breakthrough member offerings and advance marketing and public relations thru the use of cutting edge technology, alternative media, new tools and techniques. Measure and report on campaign and promotion results for member growth, profitability and satisfaction. Evaluates the effectiveness of all marketing strategies and channels through return on marketing investments and market research assessments. Create and/or review letters, direct mail, press releases, collateral materials, forms, etc. May manage an outside advertising or marketing vendor design, content, or delivery of marketing materials, marketing promotions, or media campaigns. Ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the credit union. Keep abreast in changing rules and regulations. Create and implement strategic marketing programs designed to attract new members, deepen relationships with existing members and support the organization’s goals and objectives Oversee Community Involvement and Financial Wellbeing activities, including developing and maintaining effective external relationships both within the local community, as well as within the credit union industry and Marketing communities (locally and nationally). Oversee Business Development activities, include Select Employer Group activities to develop and deepen relationships with SEGS, leveraging resources from multiple areas of the company.     Position Requirements Knowledge, Skills, and Abilities:   Must possess effective knowledge of the credit union’s products and services. Analytical experience and success in data and market trend analyses. Proven success in converting data insights into actionable strategy to deliver superior, personalized member experiences and measureable results. Demonstrated capability of creating distinguished marketing, branding, and advertising that exhibit strong storytelling. Results driven with ability to track and report results. Ability to professionally interact with all levels of staff and handle sensitive situations with tact and empathy. Success in providing leadership, support, motivation and professional development to management and staff. Demonstrated knowledge/skills in strategic planning/thinking, organizational culture, leading change, facilitation and organizational design. Ability to effectively analyze the gaps between current situations/systems and future vision. Working knowledge of budgeting and ability to accurately analyze financial data. Ability to promote and maintain a positive image of the Credit Union to staff, members and the community and set an example for responsive/excellent member service. Excellent organizational skills. Effective, professional verbal and written communication and presentation skills. Working knowledge of Marketing Technology. PC skills to include Microsoft Office. Requires attending meetings and events during evenings and/or weekends. Travel and overnight stay will be required.   Education and Experience: Bachelor's degree in Marketing or related field and/or equivalent 10 – 15 years of progressive, strategic leadership and supervisory responsibility in marketing and/or advertising with proven track record of success and results, preferably in the financial services industry. Master’s degree preferred. Achievement of formal certifications recognized in the industry a plus.   Full-Time/Part-Time Full-Time   Close Date   Exempt/Non-Exempt Exempt   Location 023 - Allegacy - Headquarters/Westbrook   About the Organization Do you get a thrill out of helping people realize their dreams? Do you believe that strong, personal relationships are critical to financial success? Do you want to work for an organization that has its community's best interests at heart? We do, too. That's why we work for Allegacy. Here, you'll find a challenging, rewarding career in one of the most unique entities of the financial industry. Allegacy Federal Credit Union is a place where inclusion and camaraderie thrive, and where everyone is united in their commitment to serving our members.   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.   Pay Grade None Specified  This position is currently not accepting applications. 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