SUPERVISION RECEIVED: Reports directly to the Executive Director of Advancement & Campaign Operations
SUPERVISION EXERCISED: Support staff as appropriate.
POSITION SUMMARY: The Director of Communications will be the internal coordinator for Development & Alumni Engagement communications efforts, including events, print materials, social media, and web presence. The Director will use a collaborative and inclusive approach to create and implement an integrated multimedia advancement communications plan. The plan will include a clearly articulated strategy for the upcoming comprehensive capital campaign. This position will be responsible for the development of long term strategy including messaging, print pieces, special projects, and programs. This position will work closely with the College's Marketing & Communications Office to develop communications and event pieces that target donors, alumni, and key external audiences and generate support for the College's priorities.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Develop the strategy and lead the design and execution of the Department of Development & Alumni Engagement communications program, website (Alumni, Parent, and Planned Giving sections), social media, newsletters, brochures, fundraising materials, and other key publications.
- Develop content, create and oversee design and visual elements for fundraising and events, including invitations, appeals and videos.
- Develop an effective marketing/communications plan containing a timeline displaying annual, major, special, and legacy outreach to our varied constituents as well as budget projections and review methods.
- Develop, execute, and assess a comprehensive campaign communication strategy for the Vice President of Development & Alumni Engagement, the President, and other key College and Seminary administrators.
- Work with the Director of Donor Engagement & Stewardship to ensure consistency in messaging, accurate and appropriate recognition of donor publications, and coordination of resources across the donor relations and communications teams.
- Research, maintain, and report on communications data to aid the Development & Alumni Engagement Leadership Team in determining communications direction. Manage processes for maintaining updated materials in print and electronic formats.
- Write correspondence, presentations, and donor testimonials. Interview donors to provide assistance with their written testimonials and/or presentations. Develop major gift proposals, case statements and other compelling materials to encourage donor investment in the College and Seminary. Work with major donors to the College and Seminary, fundraising staff, and other internal stakeholders to announce significant gifts; seek additional opportunities for publicity for gifts and/or major donors.
- Create opportunities for social media campaigns (Alumni & Parents) that generate visibility and engage donors with the College and Seminary.
- Coordinate with the Seminary and Marketing & Communications staff to incorporate fundraising objectives into the College's social media efforts.
- Other duties as assigned in pursuit of the mission of the Department of Development & Alumni Engagement.
QUALIFICATIONS: A bachelor's degree from an accredited institution is required with three years or greater or related professional experience in marketing, communications, journalism or a related field. The candidate should have significant development/advancement expertise to formulate, articulate and drive strategic communications that support the work of the Department of Development & Alumni Engagement. Requires a high level of creativity, strategic thinking, and branding knowledge, as well as the ability to curate content within a highly collaborative environment. An understanding of the Development & Alumni Engagement best practices related to communications, engagement, cultivation, solicitation, and stewardship. At times, must have the ability to work outside the traditional workday. Demonstrated experience and expertise with Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
SKILLS: Requires superb written and verbal communication skills, a high level of creativity and innovative thinking, excellent interpersonal skills, including the ability to work with staff at all levels, and the ability to represent Moravian College and Theological Seminary with tact, diplomacy, and confidentiality. Exceptional attention to detail, grammar, spelling, and consideration for the target audience using various formats (e.g. emails, letters, social media, public speaking, etc.).
Ability to productively manage multiple responsibilities and deadlines in a fast-paced, results-oriented environment. Ability to prioritize, manage time efficiently, meet deadlines, and work independently and collaboratively, meticulous attention to details, good listener with the ability to build rapport easily with internal and external constituents, a team-oriented person with a passion for education, excellent judgment, maturity, creativity, flexibility, and a strong commitment to the mission and goals of Moravian College and Theological Seminary.
TO APPLY: Qualified candidates should attach their cover letter, resume, and writing samples to the online application by clicking "Apply Now". Please attach documents as a PDF file.
Deep respect for others is fundamental to the Moravian College community. Moravian College does not discriminate against any person based on actual or perceived race, color, sex, religion, ancestry, genetic information, national origin, sexual orientation, gender identity or expression, familial status, marital status, age, veteran status, disability, use of guide or support animals and/or mechanical aids, or any other basis protected by applicable federal, state, or local laws. In compliance with the requirements of Title IX, Moravian College does not discriminate on the basis of sex in its educational program and activity, including employment.
Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in employment:
Leah M. Naso
Title IX Coordinator/Compliance Officer
210 Colonial Hall
1200 Main St.
Bethlehem, Pennsylvania 18018
Concerns regarding gender and equity in athletics:
Associate Athletic Director (Deputy Title IX Coordinator)
109 Johnston Hall
1200 Main St.
Bethlehem, Pennsylvania 18018
Concerns regarding the application of Title IX:
U.S. Department of Education
Office of Civil Rights
100 Penn Square East, Suite 515
Philadelphia, PA 19107-3323
Report sexual harassment/sex discrimination online anytime (can be anonymous) at www.moravian.edu/titleix. Grievance procedures can be found in the institutional Equal Opportunity, Harassment, and Non-Discrimination Policy at www.moravian.edu/policy.
Please visit moravian.edu/benefits to review benefits offered at Moravian College.*
- Occasionally required to remain seated in a normal position for long periods of time
- Regularly required to walk about
- Regularly required to maintain balance while walking, standing, crouching, or running
- Routinely required to reach up and out with hands and arms
- Regularly required to talk and hear; verbally express information or instructions
- Regularly required to use hands to grasp objects, type, pick up objects, move objects, or hold objects
- Routinely required to stoop, kneel, crouch, and/or crawl
- Regularly required to climb stairs and/or ladders
- Occasionally required to lift up to 25 pounds and carry a distance of 10 feet
- Occasionally required to push and/or pull up to 25 pounds a distance of 10 feet
- Routinely required to stand for long periods of time
- Close vision (clear vision at 20 inches or less)
- Depth perception and the ability to judge distances and spatial relationships
- Adjustable focus
WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. The individual is routinely exposed to indoor conditions, minimum outdoor weather and temperature extremes, and moderate noise level.
Pursuant to the ADA, Moravian College will provide reasonable accommodation(s) to all qualified employees with known disabilities when their disability affects the performance of their essential job functions, except when doing so would be unduly disruptive or would result in undue hardship to the College. If you anticipate needing an accommodation, please contact the Office of Human Resources at firstname.lastname@example.org or 610-861-1527.
The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.
*Please visit this link to review the benefit eligibility status associated with this position.