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Title

Director, Public Relations & Executive Communications 

Description

The Director of Public Relations and Executive Communications will oversee key strategic initiatives of the organization through the development of integrated public relations plans, with a particular focus on earned media relations. This role will focus on generating overall awareness of the LPGA, its business success, its members and LPGA properties and programs. A special emphasis will be placed on securing non-endemic media placements. This role will also provide hands-on communications services; work in partnership with Tour-related communications, others in Brand & Communications and elsewhere in the LPGA to provide a unified, consistent voice; optimize resources / channels and promote our members; provide expert communications counsel; strategic leadership and direction for the LPGAs brand; and develop high-performance professional communicators.

This role will be the primary communications professional to assist and advise the LPGA Commissioner on core messaging as well as speaking or other non-endemic media opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Responsible for overall direction of the LPGAs public relations efforts, serving as the associations leader in earned media and PR.
  • Strategically develop player-based public relations plans, packaging and marketing select golfers as brands," targeting select consumer, entertainment and sports media
  • Develop and implement quarterly PR plans to leverage the LPGAs business success, top performing members/players and to elevate the overall LPGA brand
  • Responsible for preparing all interviewees in advance of secured interviews with briefs, Q/A, etc
  • Support the integration of our PR plans with content initiatives and other communications strategies
  • Works with others to develop and execute the brand direction for the LPGA and its Drive On campaign with a primary focus on pushing those Drive On stories beyond the LPGAs channels
  • Serves as LPGA Commissioners primary resource for presentations/speeches; responsible for securing speaking engagements, developing briefs and working with the Commissioner (or other executive staff) to prepare for such appearances
  • Research editorial calendars of select business, sports and consumer publications and develop targeted pitches based on long-lead calendars
  • Fill the grey space in the organization as well as new initiatives such as diversity focused communications, etc.

 

 
Position Requirements

QUALIFICATIONS

  • Bachelor of Arts degree in communications, liberal arts or a related discipline; advanced degree and/or specialized study in communications
  • 5 to 10 years experience leading a communications function, with special emphasis on integrated communications and public relations
  • Prior supervisory and/or matrix/project management experience strongly preferred
  • Strong communication (both written and verbal), interpersonal skills, and analytical skills required
  • Strong organizational and time management skills required
  • Problem solver
  • Must be detail oriented and able to deliver accurate work within established deadlines
  • Comfortable with ambiguity, leading cross-functional efforts
  • Experience with a global enterprise
  • Some experience with brand management/leadership strongly preferred
  • Travel required

 

The LPGA offers a competitive salary and benefits package that includes, medical, dental, vision, life, and disability insurance, paid time off, 401(k) with employer match, golf and fitness center privileges, access to all our events, and many other great benefits to all full-time employees.

 

 
Full-Time/Part-Time Full-Time  
Location Headquarters/Central Florida  
Travel Percentage  
 
 
EOE Statement We strive for diversity within our workforce. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

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