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Title

Marketing Analyst 

Category Marketing  
Description

Position Purpose

 

The Marketing Analyst will assist in all aspects of program analytics for the Memphis Grizzlies and FedExForum Marketing, Communications and Broadcast Departments. This position is responsible for supporting the team with reports and analysis of digital channels, marketing campaigns, broadcast analysis and media valuation across multiple channels. Additional responsibilities include providing insight related to the market, trends, customer behavior and sentiment, and current campaign performance. The Analyst will also support quantitative efforts related to Ticket Sales and Service as needed. Success in this role requires excellent data and analysis skills, including the ability to work with the organization’s customer database and other large datasets. The position also requires strong communications skills, willingness to learn the intricacies of marketing, and the ability to work as a member of a cross-functional team. Knowledge of research, data collection, and forecasting methodologies is encouraged.
 

Essential Duties & Responsibilities

 

  • Lead analytics projects, applying a wide range of methodologies (A/B testing, financial modeling, statistical analysis, etc.), to support decision-making in marketing and ticketing initiatives
  • Develop thorough understanding of marketing principles (metrics, distribution channels, marketing outlets, etc.) and the Memphis/Mid-South market (demographics, growth trends, etc.)
  • Provide strategic recommendations based on analysis in a clear and visually-compelling nature
  • Partner with supervisor and others in identification and development of departmental strategies
  • Query customer database and combine with data from other sources to perform comprehensive analyses
  • Support departmental efforts to identify, understand, and pursue critical customer segments
  • Design measurement, tracking, and reporting processes for key performance indicators across marketing channels
  • Complete concept-testing for new products and offer insights about product potential
  • Assist with the creation and implementation of a companywide research calendar, including creation and execution of cross-departmental questionnaires and surveys
  • Conduct secondary research as needed, including information gathering from industry associations, research companies, and marketing experts
  • Other duties as assigned

 

 

 

 

 
Position Requirements

Essential:

  • Bachelor’s degree, preferably in business, marketing, mathematics or related field
  • At least 2 years of work experience performing research/analysis
  • Familiarity with SQL queries and database structures
  • Ability to quickly learn marketing principles and understand the Memphis/Mid-South market
  • Fluency with Microsoft PowerPoint and Excel
  • Excellent communication skills, including creation and presentation of project materials
  • The capacity to stay organized and multi-task in a fast-paced environment
  • Must be a highly-collaborative team player who can also work independently
  • Positive attitude, enthusiastic mindset and self-starter mentality

 

Preferred:

  • Familiarity with advanced statistical analysis and research methodologies
  • Background in marketing/marketing analytics/market research (including key metrics, common methodologies, secondary research resources, etc.)
  • Experience designing and maintaining reports for decision-makers in an organization
  • Experience with A/B and multivariate testing and multi-channel (online and offline) attribution and testing experience
  • Experience utilizing data visualization software
  • Experience utilizing digital marketing and analytics platforms to access and manage reporting (i.e. Omniture, Google Analytics, Social Analysis platform)
  • Passion for basketball 
 
Full-Time/Part-Time Full-Time  
Position Marketing Analyst  
Exempt/Non-Exempt Exempt  
Open Date 2/17/2015  

This position is currently not accepting applications.

To search for an open position, please go to http://MemphisGrizzlies.appone.com



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