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Title

Assistant Digital Marketing Coordinator  

Description

The Assistant Digital Marketing Coordinator assists in the tactical execution of key ATG digital initiatives, collaborating with Sr. Vice President of Operations and ATG’s Digital Marketing Coordinator to help communicate and promote a forward thinking digital strategy. This role will be responsible to organize and maintain our marketing resources in a shared location and assist in championing our Digital Marketing with the organization through enablement of processes, conducting analytics and providing effective communication to the enterprise. The Assistant Digital Marketing Coordinator will provide assistance with SEO/SEM, marketing database, email, social media and display advertising campaigns, as well as provide input in designing, building and maintaining our social media presence. From a creativity and design perspective this role will do things such as, update ATG PowerPoints, redesign and keep the ATG intranet site up to date, create ads for trade shows.

Role & Responsibilities

This role is accountable for providing analytics - compiling, tracking, and reporting on important metrics measure and report performance of all digital marketing campaigns, and assess against corporate business goals (ROI and KPIs) and to help identify trends and insights. This role will work closely with Sr. VP of Operations & Marketing and ATG’s Corporate Digital Marketing Coordinator to help optimize user experience, to brainstorming new and creative marketing strategies and to compile, track, and report on key metrics. This role requires creative writing skills used for blog generation and coordination. The Assistant Digital Marketing Coordinator will utilize their strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, as well as to continuously evaluate latest trends and best practices for online marketing and measurement.

 
Position Requirements

Knowledge, Skills & Abilities (KSAs):

  • 1+ years of proven working experience in Digital Marketing
  • Experience with SEO/SEM, marketing database, email, social media and/or display advertising campaigns desired
  • Also requires some design/creative experience.
  • Knowledge of digital marketing including Website, SEM (SEO and PPC), banner, mobile, social media, etc.
  • Social Networks: experience using and administering social networks like LinkedIn, Facebook & Twitter.
  • Experience with social media management and managing website initiatives
  • Understanding of website analytics tool, reporting and setup
  • High degree of creativity and experience desired in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Working knowledge of HTML to create HTML emails is a plus
  • Strong analytical skills and data-driven thinking coupled with research skills required to update company IP
  • Knowledgeable of the latest trends and best practices in online marketing and measurement desired
  • Microsoft Office proficient

Education:

  • Bachelor’s Degree preferred, with emphasis in marketing, journalism or a related field
 
Open Date 12/29/2017  
Location Kansas City  
 
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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