Easter Seals Serving DC|MD|VA offers a unique opportunity for a motivated leader to join a multi-disciplinary team of highly skilled professionals at The Steven A. Cohen Military Family Clinic for the National Capital Area. The successful candidate will be motivated to deliver services to the highest standards of efficacy and quality, have excellent communication, branding, media relations and customer service skills and be results-oriented.
Overview of Easter Seals Serving DC | MD | VA
Since 1919, Easter Seals has been serving the community providing help, hope and answers for our neighbors challenged by physical, mental, or emotional health issues.
Easter Seals was founded after Ohio businessman Edgar Allen lost his son in a streetcar accident. The lack of adequate medical services available to save his son prompted Allen to sell his business and begin a fundraising campaign to build a hospital in his hometown of Elyria, Ohio. Through this new hospital, Allen was surprised to learn that children with disabilities were often hidden from public view. Inspired by this discovery, in 1919 Allen founded what became known as the National Society for Crippled Children, the first organization of its kind. In 1934 the organization began using Easter “seals” as a fundraising campaign and these grew so popular that in 1967 the organization formally adopted the name Easter Seals. Easter Seals is non-sectarian and serves all people in the community. Easter Seals provides services through a network of affiliates that are organized to meet the needs of the local community.
Easter Seals Serving DC|MD|VA (ESDCMDVA) (www.eseal.org) is the affiliate serving Washington DC, Maryland, and Northern Virginia. We deliver exceptional services through a network of 6 sites and in-home care, and we provide Adult Medical Day Care, Early Child Development and Education, Therapy, Respite, and Workforce Development services where participants and their families find support, hope, medical care, and enjoyable activities. In 2017 we will be establishing The Steven A. Cohen Military Family Clinic at Easter Seals Serving DC|MD|VA (MFC).
In addition to serving the overall community, our programs place a special emphasis on the special needs of wounded warriors, veterans, active duty military, and their families. We are an independent 501(c)3 with a local board of directors focused on solving critical issues in our community so that all our neighbors thrive.
Our unique and dedicated staff of over 200 professionals includes specialists in education, therapy, senior services, social work, assistive technology, nursing, and related professions. In addition, as a part of the Easter Seals, Inc. international network, we are able to draw on the resources of almost 25,000 professionals to ensure we remain at the cutting edge of service delivery.
Our entire staff shares our Core Values which are an integral component of the success of ESDCMDVA:
Respect: We respect each other. We value the uniqueness and dignity of each individual, and appreciate the strength of diversity and inclusion.
Responsibility: We share a sense of responsibility for doing things right, being good stewards and being accountable for our actions.
Integrity: We conduct business ethically with a commitment to moral integrity and we expect people to hold a high moral standard. We communicate openly, honestly and directly.
Innovation: We embrace new ideas, take measured risks and find better ways to help more people.
Care: We show compassion for others and continue to live our mission each day.
Overview of the MFC and the Cohen Veterans Network
The MFC is part of the Cohen Veterans Network (CVN) which provides high-quality, accessible, integrated, and no-cost mental healthcare at clinics across the country. Five CVN clinics are operating now, with a total of 25-30 clinics expected to be operational by 2018. The CVN strengthens mental health outcomes for veterans dealing with Post-Traumatic Stress (PTSD) or other mental illness and ensures that every veteran and family member is able to obtain access to high-quality, effective care that enables them to lead fulfilling and productive lives.
The MFC will provide evidence-based mental health and related support services to veterans and their families. With a multidisciplinary team of psychiatrists, psychologists, social workers, and veteran outreach workers, the MFC will offer high-quality, timely and personalized mental health treatment tailored to meet the specific needs of veterans (especially post 9/11) and their families in the Washington, DC metropolitan area. MFC participants will also be able to draw on ESDCMDVA’s extensive array of wraparound services, including job coaching and placement through our Veteran Staffing Network, child development, respite, and medical adult day services, and participants in these ESDCMDVA programs are also expected to use the MFC.
The Communications Manager will be a key member of The Steven A. Cohen Military Family Clinic as well as the ESDCMDVA communications team. He/she will report to the Director of Communications at ESDCMDVA and coordinate all awareness building, branding, media relations, events, social media and development of collateral materials. Additionally, the Communications Manager, under the guidance of the Director of Communications, will work with the Vice President of Communications and Marketing at the CVN to coordinate local communications efforts and ensure alignment and consistency around messaging, branding, crises management, content, marketing, etc. As such, we seek a detailed, organized, creative and customer service-oriented leader who will excel at roles and responsibilities including but not limited to:
- Developing and implementing communication, marketing, event and media-related efforts associated with the launch of the Clinic
- Managing internal and external communications related to the Clinic post-launch; forming and maintaining relationships with communications and media-related partners, coordinating outreach to traditional media outlets and serving as key point person for the media
- Creating and implementing a robust communications and marketing strategy for the clinic that is goal-oriented and aligned with the goals Easter Seals and the CVN
- Developing multi-media content including print, video, web, social media and other digital platforms
- Writing and pitching press releases that showcase the success of the Clinic and Easter Seals
- Providing general communications and marketing support to the Director of Communications
- Serving as local spokesperson and recruiting additional speakers; preparing and presenting materials via conferences, workshops and related meetings or events
- Monitoring, analyzing and reporting all communications metrics against goals; recommending opportunities for improvement as needed
Critical Competencies for Success
Exceptional Communicator: Demonstrated success establishing relationships with customers/clients, members of the community, Board of Directors, external partners, and team members at all levels of an organization.
Collaborator: Demonstrated ability to leverage the strengths of diverse teams (both internal and external), manage projects, and hold team accountable to achieve results.
Strategic Thinking: Proven capacity to listen actively and synthesize multiple pieces of disparate information into a coherent vision that aligns with the organization’s strategy and move it to successful operationalization.
Multitasker: Ability to juggle multiple opportunities to drive results on several important projects simultaneously.
Ability to Succeed in a Not-for-Profit Environment: Demonstrated experience working successfully within a highly collaborative and collegial organization. Comfort rolling up one’s sleeves up and engaging in day-to-day operations. Passion for and commitment to ESDCMDVA’s mission.
Political Savvy: Can maneuver through complex situations effectively. Plans appropriately to seize potential opportunities and avoid potential conflicts in service of realizing overarching goals.