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Marketing Communications Specialist | B2B Copywriter 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

VertMarkets is a pioneering B2B media company seeking to add a talented, web-savvy marketing communications specialist (B2B copywriter) to support our environmental publication, Water Online.

As the marketing communications specialist (b2b copywriter) supporting Water Online, you'll play a vital role on the account management team with the primary responsibility to:

  • write, solicit, and optimize engaging, reader-focused content on behalf of Water Online's clients,
  • develop working consultative relationships with our client base to improve the performance of their online marketing program
  • manage the incoming content submissions from our client base and, using your search engine optimization (SEO) knowledge, optimize each piece of content for both internal and external search relevance,
  • create persuasive online marketing copy to generate reader engagement and improve lead conversion rates,
  • identify and develop story angles to create and promote compelling content on behalf of our clients to generate further reader engagement and interest, and
  • review Web site performance analytics, identify means of improvement, and share this information with our advertisers.

Additionally, you'll play a role in the promotion of client content via our email newsletters and provide live media coverage of our client base from industry events.

This is an ideal role for a marketing communications professional who is eager for a challenge and understands content marketing and the importance of content in positioning a company in the B2B marketing lifecycle.

If you are seeking a marketing role with a broad range of responsibilities, where you can use your initiative and intelligence to help businesses grow, then we encourage you to apply for this marketing communications position with VertMarkets.

It’s a challenging opportunity and one that only the best will thrive in.

If this is you, then we’d love the opportunity to speak with you.

Position Requirements

To be considered for this position, candidates must possess the following:

  • Minimum of two years of copywriting, marketing, or web content writing experience with excellent proofreading and copy editing skills
  • Experience leveraging social media and copywriting to improve search engine relevancy
  • Have high attention to detail and proven experience of hardiness and hitting deadlines
  • Ability to travel up to 15 days of the year
  • Proficient with Microsoft Word and Excel

Preferred candidates will also have:

  • 2+ years in a B2B marketing environment
  • 2+ years of professional writing experience
  • 2+ years of SEO, seo copywriting and Web content creation knowledge
  • Strong understanding of HTML
  • Experience following a style guide
  • Comfortable in a highly structured, deadline-centric  environment

VertMarkets offers a competitive base salary with paid overtime and these benefits:

  • Medical/dental/vision coverage for you and your immediate family
  • 21 vacation/personal days in your first year
  • 13 company-paid holidays
  • 401(k)
  • Company-paid short- and long-term disability insurance
  • Company-paid life insurance

Are you ready to join a B2B media company shaping the future of publishing? If so, submit your resume today!

Tags marketing communications, marketing communications specialist, copywriter, B2B Copywriter, copywriting, web content writing, seo copywriting, content writer, marketing copywriter, content marketing, writer, editor, B2B marketing, publishing, web publishing  

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