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Title

Marketing Manager - Healthcare & Government 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Description

Marketing Manager – Healthcare & Government

Job Summary:

  •  Responsible for the development of sales enhancing Marketing proposals and go-to-market strategies for vendors within assigned category resulting in the effective securing and consistent growth of  vendor co-op, MDF, accrual and volume rebates.
  • Develop effective marketing plans for assigned vendors through the incorporation of product marketing strategies targeting PCM customer segments.
  • Develop strong partnerships with vendors, identifying key contacts and resources within client organization for intensified marketing and funding opportunities
  • Blend available line card activities with customized, vendor specific activities and strategies to support vendor plan initiatives
  • Manage day-to-day marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF and representing PCM in marketing related business meetings.
  • Understand marketing trends, product positioning, competitive landscape, end-user segments and market opportunities.
  • Achieve PCM category revenue goals
  • Demonstrate strong prospecting skills

Essential Functions:

Vendor Marketing – Account Management

  • Responsible for the development of sales driving Marketing proposals and go-to-market strategies for vendors within assigned category.
  • Assertively pursue vendor funding opportunities to current, inactive, and new vendors to build strong relationship and increase funding opportunities.
  • Develop and maintain marketing plans that incorporate vendor objectives, strategies and tactics and provide optimum revenue attainment for PCM.
  • Maintain strong understanding of PCM line card activities and present all appropriate opportunities that fit within the vendors’ marketing objectives.
  • Maintain close relationships with Product Marketing, Purchasing and Sales to ensure goal alignment, resource availability and effective plan implementation. 
  • Prepare quarterly ROI reporting for designated manufacturers.
  • Work with Product Marketing Manager to understand monthly sales data and trend information.
  • Provide Product Marketing Manager with marketing information needed to effectively implement program.
  • Work with Product Marketing to prepare presentation materials for vendor meetings when appropriate.

Program Development

  • Identify and develop vendor facing solution and product focused programs and campaigns within assigned category.
  • Work closely with Product Marketing to ensure effective customer targeting and program implementation.
  • Achieve revenue and profitability objectives.

Revenue Responsibility

  • Drive revenue goals, expenses and profit margins for assigned vendors and programs meeting or exceeding assigned monthly revenue objectives on a consistent basis
  • Maintain vendor pipeline within assigned category to provide continuous new revenue opportunities.
  • Maintain close scrutiny on all MDF/Coop and accruals to ensure absolute accuracy of revenue recognized and ensuring all capitalization of all available funding opportunities.
  • Provide weekly and monthly updates and forecasts on revenue trends, projected sales, and progress on vendor contracts.
  • Make recommendations on necessary changes to ensure department revenue goals are achieved. 
 
Position Requirements

Requirements:

  • 2+ years prior experience preferred in marketing to healthcare or government.
  • Bachelor’s degree preferred.
  • Proficiency in traditional and online marketing styles and an understanding of SEO/SEM marketing techniques preferred.
  • Strong communication and organizational skills.
  • Ability to understand and adapt to new technologies.
  • Ability to foster open, accessible and trusting relationships with staff members.
  • Solid quantitative analysis, organizational behavior and financial analysis skills.
  • Strong skills in Excel, Word, PowerPoint and related applications.
 
Location El Segundo, CA  
Full-Time/Part-Time Full-Time  
Shift -not applicable-  
Category Marketing  
About the Organization Providing IT solutions nationally since 1987, PCM, Inc. is an industry recognized, publicly traded, value-added direct marketer of technology products, services and solutions to businesses, government, education, and individual consumers. Fully accredited and authorized by major manufacturers including HP, Apple, Cisco, Microsoft, Dell, and 1500 others, PCM offers product and service solutions through field sales, call center, and eCommerce venues. With annual sales of $1.5B+, 3000 employees and over 400,000 products available, PCM delights in serving small, medium and enterprise level businesses.

PCM has a national presence with branch and satellite offices from California to New Jersey.

In addition to selling products, PCM has the capabilities and resources to consult, configure, install, implement and support what we sell. Service offerings include:

• Networking and infrastructure solutions
• Enterprise systems and storage solutions including data migration, replication, disk/tape storage management, SAN, NAS and virtualization
• Integration and configuration solutions
• Monitoring and operations solutions
• Advanced printing solutions
• 24/7 Help Desk
• System refresh and installation solutions
• Staff Augmentation resources
• Recycling & disposal solutions

PCM has received certifications and authorizations from all major manufacturers. From A+ to CCIEs, business analysts to architects, we have the expert staff to advise clients in making best-fit technology decisions.


PCM is an Equal Opportunity / Affirmative Action Employer ' Minority / Female / Disability / Veteran  
Tags MARKETING, RESELLER, TECHNOLOGY  
Req Number MAR-13-00006  
Internal Approved REQ#  

This position is currently not accepting applications.

To search for an open position, please go to http://pcmall.appone.com



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