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Title

Marketing Manager, Promotional Planning 

Description

Company Profile:

NRG is at the forefront of changing how people think about and use energy. A Fortune 500 company, NRG is a pioneer in developing cleaner and smarter energy choices for our customers: whether as one of the largest solar power developers in the country, or by building the first privately funded electric vehicle charging infrastructure or by giving customers the latest smart energy solutions to better manage their energy use. Our power generating facilities can support over 20 million homes and our retail electricity providers—Reliant, Green Mountain Energy Company and Energy Plus—serve more than two million customers.  More information is available at www.nrgenergy.com or Like Us on Facebook and Follow us on Twitter.

Summary:

The marketing manager  is responsible for the over-arching development and management of promotional  marketing strategies and go-to-market plans for NRG or Reliant. He/she oversees a team of promotion/campaign managers and collaborates with cross-functional stakeholders. He/she must have a strong business acumen, strategic thinking and ability to see the big picture. This role works closely with several internal teams including marketing channels, creative services, sales, web, customer care, legal/regulatory and operations to ensure alignment; and frequently presents to senior leadership.

Essential Duties/Responsibilities:

  • Manage a team of promotional/campaign managers. Oversee the development, management and results of strategic, annual go-to-market promotional marketing plans for key corporate initiatives/products/services. Plans can include a mix of marketing activities like mass advertising, direct mail, digital, face-to-face, collateral, social, mobile and more.
  • Provide strategic leadership and identify marketing opportunities and action plans to meet business goals and objectives.
  • Demonstrate thorough understanding of the industry, business, competitors and brands, and act as an important resource for intelligence and direction. Be seen as a trusted, strategic and confident marketer.
  • Must think about consumer engagement and overall customer experience and is an advocate for the consumer.
  • Review and approve promotional marketing plans to ensure all are strategically sound and business and marketing objectives are being met. Make recommendations to fill any gaps in strategy. Challenge the status-quo and maximize cross-channel marketing integration.
  • Review and approve campaign messaging and creative (in conjunction with creative manager) before presented to senior team. Act as a brand ambassador and ensure brand consistency.
  • Work across the business to ensure alignment and ongoing support for marketing efforts. Continuously sell in ideas utilizing past results, case studies, consumer insights and more.
  • Passionately present and defend marketing decisions and brand direction. Possess the ability to say “no” when requests go against business objectives and/or brand direction.
  • Maintain promotional marketing calendar and coordinate marketing efforts across a calendar year.
  • Participate in regular brand strategy discussions.
  • Lead, coach and inspire a diverse team of people. Provide leadership/motivation and share/promote corporate initiatives and values with the group. Keeps staff up to date on and in tune with business objectives.
  • Develop, manage and monitor processes to ensure efficient, seamless integration and collaboration between team members.
  • Build relationships and strong rapport with various internal groups and executives.
 
Position Requirements

Additional Knowledge, Skills and Abilities:

  • Knowledge of best practices and effective touch strategies in prospect and customer communications
  • Ability to think strategically to provide solutions
  • Experience using qualitative/quantitative research and insights to drive program success
  • Ability to lead complex projects involving various departments and functions
  • Ability to present ideas to peers and executive management and defend appropriately
  • Ability to stand up to varied and challenging personalities
  • Must possess excellent oral and written communication skills
  • Ability to drive decision making and alignment across business teams
  • Ability to multitask and perform in a deadline-sensitive environment
  • Ability to work successfully in a matrix organization with competing priorities
  • Sets high expectations of self and work; self-motivated and resourceful

Experience:

  • At least 5+ years of experience in marketing, strategic account planning, brand management or related field
  • Experience building and implementing successful strategic marketing plans
  • Experience with subscription-based industry (electricity, cable, internet, etc.) a plus
  • Experience managing/leading a team

Education:

  • Bachelors degree in marketing, advertising, communication or similar field of study required.

Physical Requirements:

  • Occasionally requires lifting as appropriate to perform duties and responsibilities

Working Conditions:

  • Normal office environment
  • Some overtime required as special projects arise
  • Day travel and some overnight stays.

NRG Energy, Inc. is an Equal Opportunity Employer.

 
Full-Time/Part-Time Full-Time  
Business Unit 260414 - Retail Brand Mktg Comm  
Position Marketing Manager, Promotional Planning (external)  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Req Number MAR-13-00027  

This position is currently not accepting applications.

To search for an open position, please go to http://nrgenergy.appone.com



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