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Sr. Social Media / Community Manager  

Category Social  
Location Fanscape/Dallas, TX  
Full-Time/Part-Time Full-Time  
Req Number 13-0000390  

Fanscape LLC is a leading social media marketing agency. For more than 14 years, we have effectively harnessed the power of word-of-mouth marketing for a roster of Fortune 500 clients. We are a division of The Marketing Arm, which is wholly owned by Omnicom Group Inc., one of the largest marketing and advertising companies in the world.

We’re a collective of creative and passionate thinkers who are committed to crafting social media programs that drive measureable results.  We build and nurture digital communities for brands to garner customer loyalty, engagement, brand perception and market share.  We immerse ourselves in our clients’ missions and identify social strategies that establish an emotional connection between the brand and their consumer. 

We have fun, take pride in our work, and welcome talented people who want to do the same.  

We’re seeking a Sr. Social Media / Community Manager to join our growing social media marketing team based in our Dallas office.  Reporting to the Director, Social Strategy, you will be the primary social media community manager for one of our high-profile CPG accounts, a brand leader in the spirits category, and be responsible for making this brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.  You may also work on ad hoc strategic projects for our other Fortune 500 client partners.

Main responsibilities will be end to end management of leading social platforms such as Facebook, Twitter, YouTube, etc. Working with our in-house creative and design team, you will create engaging content, provide daily moderation of posts, devise and implement social promotions, manage outside vendors and partners for custom Facebook application development, identify and communicate with key bloggers and influencers, and provide daily customer service or escalation as needed and weekly or monthly reporting of results versus key client benchmarks.

You will interact directly with the client brand team as well as interface with their media buying agency, coordinating and managing social advertising content and ongoing optimization. From time to time, you may work to support our business development team on prospective client opportunities in terms of ideation, insight and social marketing strategy and planning.


A summary of your duties are as follows:

  • Moderation & Customer Service –Moderate questions, comments, and general feedback within the community, passing along relevant responses to agency clients or directly to consumers and removing any feedback that does not fall in line with community rules. 
  • Content Calendars / Editorial – Write editorial copy, blog posts, marketing messages, product descriptions, etc. to post and distribute to the community.
  • Incentives / Promotions – Implement social property promotions including coupon codes, free merchandise, conduct polls, sweepstakes opportunities, products for review, free samples, etc. and manage the page/app setup, legal rules, winner selection, notification and fulfillment.
  • 3rd party vendor management - Identify and manage outside vendors from concept, through testing and deployment, in areas such as custom Facebook application development, webisode development, customer reviews plug-ins, social CRM and mobile marketing per the needs of each campaign.
  • Paid Social Advertising Consultation and/or Management – Advise clients on the optimum social advertising spend on platforms such as Facebook and Twitter including the type of copy, photo, type of ad, duration of campaign and target CPC values to drive growth and engagement, as well as oversee ad building and ongoing optimization.
  • Influencer / Blogger / Brand Ambassador Programs – Identify through research and social tools the most active and relevant fans/followers of a client’s brand who can serve as influencers. Bloggers / Influencers might receive exclusive content, exclusive client access, promotional items or be paid in some cases, to provide social media posts, photos, video content and/or market research feedback for our clients.
  • Reporting – Produce regular reports regarding your community management performance vs. client benchmarks utilizing Facebook Insights, Radian6 and other key social reporting tools, with support as needed from our Research & Analytics Team.
  • Social Strategy & Planning – Work with client or business development team to provide social strategy, ideation, planning, competitive benchmarking, etc. in support of new business opportunities.
Position Requirements
  • 5-6+ years of work experience, preferably at consumer marketing (B to C) agency such as a pure play social media marketing agency, public relations (PR), advertising, digital promotions, or an interactive  / new media agency and/or directly for a consumer facing Fortune 500 brand.
  • 1-3+ years of hands-on, successful management of social media communities and campaigns on Facebook, Twitter, YouTube, etc. for one or more Fortune 500 consumer facing brands.
  • A passion and intellectual curiosity for social media, mobile and digital emerging/converging technologies, keeps abreast of the latest industry news, vendors and is savvy on social media marketing best practices.
  • Strong written and verbal communication skills and experience communicating with internal staff Note: TMA complies with all WOMMA social media marketing guidelines and always discloses the brands we represent.
  • Ability to handle multiple campaigns, detail orientation, and excellent organizational skills
  • Experience managing cross-agency relationships
  • Experience with content marketing/creation/management for social properties
  • Ability to develop creative social media strategies and execute new and compelling marketing tactics that resonate with the target audience to achieve our client’s campaign goals.
  • Experience interfacing directly with the client via phone or in-person meetings.
  • Intermediate knowledge of Microsoft Office products (Excel, PowerPoint, Word and Outlook) to assist with internal and client reporting.
  • BA or BS in Marketing, communications or related field.
  • Ability to travel up to 15% of the time

We seek passionate self-starters, who don’t just thrive on creating something cool or innovative, but who know how best to use social media to drive tangible value for our clients’ businesses. In return for your hard work and dedication, we offer competitive compensation, excellent benefits, and exceptional opportunity for growth.

About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

The Marketing Arm is a next-generation consumer engagement agency that integrates, collaborates and delivers across four primary areas: Promotion and shopper marketing; sponsorship and activation; digital; and experiential marketing.
With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  

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