Royal Canin is a premium pet food company (owned by Mars), selling dog and cat food at Pet Specialty stores across the country. TMA will execute a Retail Sales Program for Royal Canin in two target markets, Los Angeles and San Diego, deploying TMA part-time employees who will work as Royal Canin Pet Nutrition Specialists to engage consumers at pet specialty accounts in the target markets. The team will educate consumers about Royal Canin products and attempt to close the sale. They will also conduct store associate trainings in an effort to gain their endorsement even when our team is not in the stores. The program will execute from April 2013 through December 2013.
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