Title

Social Media / Community Manager 


Category Social  

Location Fanscape/Los Angeles, CA  

Full-Time/Part-Time Full-Time  

Req Number 13-0000155  

Description

Fanscape LLC is a leading social media marketing agency with over 14 years of consumer online marketing experience and is a division of The Marketing Arm, which is wholly owned by Omnicom Group Inc., one of the largest marketing and advertising companies in the world.

We are one of the original Word of Mouth marketing agencies to harness the power of leading social media platforms such as Facebook, Twitter and YouTube for our Fortune 500 clients.  We devise effective social media marketing campaigns as well as manage our clients’ branded social media properties with the goal of increasing customer loyalty, engagement, brand perception and market share.  Fanscape works with clients across a variety of industries including entertainment, technology, gaming, consumer package goods, travel and automotive. 

Fanscape’s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned media strategies for major corporations within our business units.

 

POSITION OVERVIEW

The Social Media / Community Manager serves as a member of our growing social media marketing team based in our Los Angeles office.  You will be the primary social media community manager for 2-3 Fortune 500 consumer facing brands as their agency of record (AOR) and be responsible for making your brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.   Main responsibilities will be end to end management of leading social platforms such as Facebook, Twitter, YouTube, Tumblr, etc., providing engaging content, daily moderation of posts, devising and implementing social promotions, managing outside vendors and partners for custom Facebook application development, identifying and communicating with key bloggers and influencers, providing daily customer service or escalation as needed and weekly or monthly reporting of results versus key client benchmarks.

You will interact directly with the client brand team as well as interface with their media buying agency, coordinating and managing social advertising content and ongoing optimization. From time to time, you will work to support our business development team on prospective client opportunities in terms of ideation, insight and social marketing strategy and planning.

 

JOB RESPONSIBILITIES

A summary of your duties are as follows:

  • Moderation & Customer Service –Moderate questions, comments, and general feedback within the community, passing along relevant responses to agency clients or directly to consumers and removing any feedback that does not fall in line with community rules. 
  • Content Calendars / Editorial – Responsible for writing editorial copy, blog posts, marketing messages, product descriptions, etc. to post and distribute to the community. Calendars are typically produced weekly or monthly for internal and client approval.
  • Incentives / Promotions – Implement social property promotions including coupon codes, free merchandise, conduct polls, sweepstakes opportunities, products for review, free samples, etc. and be responsible for managing the page/app setup, legal rules, winner selection, notification and fulfillment, as needed.
  • 3rd party vendor management -– identify and manage outside vendors from concept, through testing and deployment, in areas such as custom Facebook application development, webisode development, customer reviews plug-ins, social CRM and mobile marketing per the needs of each campaign.
  • Paid Social Advertising Consultation and/or Management – advise clients on the optimum social advertising spend on platforms such as Facebook and Twitter including the type of copy, photo, type of ad, duration of campaign and target CPC values to drive growth and engagement, as well as oversee ad building and ongoing optimization.
  • Influencer / Blogger / Brand Ambassador Programs – identify through research and social tools the most active and relevant fans/followers of a client’s brand who can serve as paid or unpaid influencers Bloggers / Influencers might receive exclusive content, exclusive client access, promotional items or be paid in some cases, to provide social media posts, photos, video content and/or market research feedback for our clients.
  • Reporting – Produce regular client and internal reports regarding your community management performance vs. client benchmarks utilizing Facebook Insights, Radian6 and other key social reporting tools, with support as needed from our Research & Analytics Team.
  • Social Strategy & Planning – work with your assigned client team or business development team to provide social strategy, ideation, planning, competitive benchmarking, etc. in support of new business opportunities.
 

Position Requirements
  • Marketing Work Experience: 2-4+ years of work experience, preferably at consumer marketing (B to C) agency such as a pure play social media marketing agency, public relations (PR), advertising, digital promotions,  or an interactive  / new media agency and/or directly for a consumer facing Fortune 500 brand.
  • Community Management Expertise: 1-3+ years of hands-on, successful management of social media communities and campaigns on Facebook, Twitter, YouTube, etc. for one or more Fortune 500 consumer facing brands.
  • Passion for Social Media & Emerging Technology: Has a passion and intellectual curiosity for social media, mobile and digital emerging / converging technologies, keeps abreast of the latest industry news, vendors and is savvy on social media marketing best practices.
  • Writing & Communication: Must have strong written and verbal communication skills, and experience communicating with internal staff and Note: Fanscape complies with all WOMMA social media marketing guidelines and always discloses the brands we represent.
  • Project Management / Organization: Must be able to handle multiple campaigns simultaneously and have excellent personal organization skills and high attention to detail.
  • Creativity: Ability to develop creative social media strategies and execute new and compelling marketing tactics that resonate with the target audience to achieve our client’s campaign goals.
  • Client Facing: Proven experience interfacing directly with the client via phone or in-person meetings.
  • Positive Attitude: Must be able to approach each marketing campaign with a positive outlook take personal pride in the quality of the work produced
  • Computer / Tech Savvy:  Intermediate knowledge of Microsoft Office products (Excel, PowerPoint, Word and Outlook) to assist with internal and client reporting.
  • Education: BA or BS college degree in Marketing, communications or related is helpful.
  • Travel – able to travel up to 5-20% of the time domestically or internationally for billable client work.

 

For additional information, visit www.fanscape.com, check out our blog www.digitallyapproved.com and follow us on Twitter @Fanscape.

 

About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

ABOUT THE ORGANIZATION
The Marketing Arm is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  


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