Fanscape LLC is a leading social media marketing agency with over 14 years of consumer online marketing experience and is a division of The Marketing Arm, which is wholly owned by Omnicom Group Inc., one of the largest marketing and advertising companies in the world. We are one of the original Word of Mouth marketing agencies to harness the power of leading social media platforms such as Facebook, Twitter and YouTube for our Fortune 500 clients.
We devise effective social media marketing campaigns as well as manage our clients’ branded social media properties with the goal of increasing customer loyalty, engagement, brand perception and market share. Fanscape works with clients across a variety of industries including entertainment, technology, gaming, consumer package goods, travel and automotive. Fanscape’s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned, owned and paid social media strategies for major corporations within our business units.
The Dallas-based Account Director serves as the primary client contact for several key brands. The AD will oversee all facets of the brands’ social media marketing as their social agency of record, including social brand strategy, creative, planning, execution and analytics for several globally recognized consumer brands.
Execution elements may involve community management of all the brand’s social properties, custom content creation and management, blogger and influencer outreach programs, quarterly social promotions, paid social advertising, social sponsorship activation, cross channel marketing (social, mobile, digital, offline advertising etc.) in order to drive awareness, positive sentiment, loyalty and sales.
The AD will also work closely with the Client’s various internal departments including marketing, social media, advertising and PR departments. The AD will be responsible for managing a growing Fanscape team including community managers and social media marketing managers / producers who will own content strategy, social promotional planning and associated vendor management. The Fanscape Dallas team will also receive corporate support as needed from Fanscape’s strategy, research & analytics and creative teams based in Los Angeles and Dallas.
STRATEGY & PLANNING
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