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Title

Account Director 

Category Account/Client Services  
Location Fanscape/Dallas, TX  
Full-Time/Part-Time Full-Time  
Req Number 13-0000148  
Description

Fanscape LLC is a leading social media marketing agency with over 14 years of consumer online marketing experience and is a division of The Marketing Arm, which is wholly owned by Omnicom Group Inc., one of the largest marketing and advertising companies in the world.  We are one of the original Word of Mouth marketing agencies to harness the power of leading social media platforms such as Facebook, Twitter and YouTube for our Fortune 500 clients. 

We devise effective social media marketing campaigns as well as manage our clients’ branded social media properties with the goal of increasing customer loyalty, engagement, brand perception and market share. Fanscape works with clients across a variety of industries including entertainment, technology, gaming, consumer package goods, travel and automotive.  Fanscape’s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned, owned and paid social media strategies for major corporations within our business units.
 

POSITION OVERVIEW

The Dallas-based Account Director serves as the primary client contact for several key brands. The AD will oversee all facets of the brands’ social media marketing as their social agency of record, including social brand strategy, creative, planning, execution and analytics for several globally recognized consumer brands. 

Execution elements may involve community management of all the brand’s social properties, custom content creation and management, blogger and influencer outreach programs, quarterly social promotions, paid social advertising, social sponsorship activation, cross channel marketing (social, mobile, digital, offline advertising etc.) in order to drive awareness, positive sentiment, loyalty and sales.

The AD will also work closely with the Client’s various internal departments including marketing, social media, advertising and PR departments.  The AD will be responsible for managing a growing Fanscape team including community managers and social media marketing managers / producers who will own content strategy, social promotional planning and associated vendor management.  The Fanscape Dallas team will also receive corporate support as needed from Fanscape’s strategy, research & analytics and creative teams based in Los Angeles and Dallas.

JOB RESPONSIBILITIES

ACCOUNT MANAGEMENT

  • Client Management - Serve as the client’s primary contact during the launch of the campaign as well as serve as their trusted advisor throughout the duration of the campaign.  The Account Director is responsible for client satisfaction and to retain and grow their assigned accounts whenever possible, providing increasing value to our Clients.
  • Client Reporting & Ongoing Optimization – Review and help prepare and deliver weekly, monthly and quarterly reports to Director, VP or C-Level executives with support as needed from our Research & Analytics team. Reports should track the brand’s key social KPI’s vs. pre-set benchmarks and against key competitors. Reports should be actionable, data driven suggestions to continuously improve the program to achieve the client’s business goals.
  • Relationship Building - Establish strong client relationships at the Director, VP and/or Chief Marketing Officer level within various client departments including: marketing, sales, PR, social media and HR which leverage social media for a brand’s internal employee communication or external marketing and relationship management with its customers and the public at large. Ensure there is executive level awareness and support for the brand’s social media strategy and execution.

 

STRATEGY & PLANNING

  • Strategy – Work closely with Fanscape’s strategy and marketing staff and the Client directly to devise earned, owned and paid social media strategies. Other strategic elements include target audience profiling, developing industry insights as well as auditing our client’s social marketing execution vs. competitors.
  • Ideation & Creative – Collaborate with the client’s brand team, advertising agency and Fanscape’s own creative staff to develop a range of creative, consumer facing social media marketing campaigns.
  • Planning– Oversee the translation of the Client’s social strategy into comprehensive marketing plans, milestones and deliverables within budget parameters. 

 

EXECUTION MANAGEMENT

  • Project & Team Management – Ensure your client team manages to pre-set timelines, meets reporting deadlines and is recognized for providing high quality work and compelling results.
  • Quality Assurance– Provide hands on management to validate the program’s marketing quality and effectiveness including review of custom content, content calendars, promotional messaging, etc. Identify key campaign risks or challenges quickly and work closely with your internal team and Client to address them.
  • Cross Agency & Vendor Management - Work collaboratively with the brand’s advertising agency of record and other supporting marketing agencies such as digital and mobile agencies, to ensure the brand’s marketing strategy and plans are executed well from a social media perspective
 
Position Requirements

DESIRED EXPERIENCE
 

  • Work Experience - 10+ years of total work experience with a majority of such experience at a marketing, PR, digital, social media or advertising agency.
  • Consumer Brand / Agency Experience – 5-7 years of hands-on experience managing or executing consumer facing Fortune 500 brands in PR, digital and/or social media.
  • Fortune 500 Brands - Successful management of large, agency of record client relationships as well as proven experience managing multiple project based executions at a time.
  • CPG - Prior consumer marketing experience for a consumer packaged goods (CPG) company, on the brand or agency side is preferred, with additional brand exposure in verticals such as entertainment, travel, automotive and gaming.
  • Social Media - A personal passion for social, mobile & digital marketing, savvy to trends and best practices. Past campaign experience involving digital PR and social media is required.
  • Strong Marketing Mind – ability to identify the target audiences, shape social marketing strategy, participate in the creative process and analyze results for continuous improvement.
  • Relationship Development - Proven ability to develop deep client relationships, manage client expectations and grow accounts overtime.
  • Project Management - Able to plan and carryout complex campaigns with minimal direction.
  • Leadership - An effective leader and team player who has managed small to medium sized teams.
  • Communication - Possess strong writing, communication and presentation skills to Dir/VP and C-level executives in a consultative manner that instills confidence in you and your team, makes the business case and tells a compelling story.
  • Budgets - Ability to manage labor and hard cost budgets, draft detailed scopes of work and negotiate client and vendor contracts successfully. 
  • Technical exposure: Prior experience overseeing custom Facebook app or microsite builds, as well as intermediate to advanced knowledge of Excel, PowerPoint, Word and Outlook. Proficiency with Photoshop and web technology is helpful.
  • Global marketing experience and/or fluency in written and spoken Spanish is helpful, but not required.
  • Travel - Ability to travel 20-30%+ of the time as required.
 
About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

ABOUT THE ORGANIZATION
The Marketing Arm is a next-generation consumer engagement agency that integrates, collaborates and delivers across four primary areas: Promotion and shopper marketing; sponsorship and activation; digital; and experiential marketing.
With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  

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