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Account Planner-CPG 

Category Planning  
Location Dallas, TX  
Full-Time/Part-Time Full-Time  
Req Number 12-0000512  


The Marketing Arm is looking for an Account Planner to support Senior Planners across consumer packaged goods brands for two fortune 500 companies in our Dallas office. The Account Planner will support Senior Planners in delivering insightful promotions strategy and bringing consumer insights to life through primary and secondary research to support the creation of business action and promotional ideas that resolve client business problems.  The successful candidate will be an insightful analyst/researcher, an excellent communicator with empathy for brand/communications and strategy, a well organized team player, comfortable with his/her "homebase" as a business/research analyst and has the ability to brainstorm viable "left brain" creative solutions to business problems.



  • Interrogate research & market data, extract insights and communicate internally and to the client
  • May undertake secondary and primary research for projects
  • Collaborates with internal account service & creative management team to provide problem specific solutions
  • Write shopper marketing creative briefs as the primary drivers for marketing program creation
  • Undertake day-to-day client contact with presentation and project management responsibility
  • Write appropriate summaries and presentations of business problem and business solution based on insights
  • Will work closely with client insights and marketing personnel
  • Utilizes multiple business reporting interfaces to provide up to date analysis on key business issues/needs


Attributes & Capabilities:

  • Utilizes understanding of product assortment, price, placement, and promotion as business analysis skills to ascertain business problems and solutions
  • Utilizes market measurement data from IRI, panel data, loyalty card and other typical CPG category management datasets to determine and/or verify business problems from the client
  • Serves as a subject matter expert with syndicated scan data, shopper insights, and panel data
  • Brings shopper insights to life through primary and secondary research to support the creation of business action and promotional ideas that resolve client business problems   
  • Is intellectually curious and has a drive for the hidden answer to problems/questions
  • Is a strategic thinker who has honed their sparkling creativity with excellent project management skills
  • Is articulate with good presentation skills
Position Requirements
  • 3-5 years total experience in either CPG Shopper Insights, Strategy Consulting or Account Planning at a retail marketing agency
  • Bachelor’s Degree
  • 2-3 years marketing research experience with a focus on developing methodologies, managing research/research vendors and data analysis
  • Experience with syndicated data sources ( Nielsen or IRI scanner) as well as household panel resources
  • Resourceful investigator of the business “truth” by finding insights/data in unconventional ways via unconventional resources
  • The role is based in our Dallas office with limited local travel for meetings
    About the Organization WHO WE ARE
    We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

    The Marketing Arm is a next-generation consumer engagement agency that integrates, collaborates and delivers across four primary areas: Promotion and shopper marketing; sponsorship and activation; digital; and experiential marketing.
    With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

    Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

    Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  

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