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Title

Marketing Intern 

Description

Position Overview and Responsibilities:

Vectorworks, Inc. has an opening for a Marketing intern to work in our Columbia office, which is located mid-way between Baltimore and Washington, DC. As one of our interns, you will have the opportunity to learn a full gamut of marketing services including competitive and industry research and analysis, the development of qualified leads, an introduction to developing, executing, and improving marketing programs. To learn more about our work, visit our website.

 
Position Requirements

Candidates must be a college junior or above, with a minimum B grade average. Applicants should be hard-working, assertive, and self-motivated. The ability to think critically, multi-task, and keep up in a fast-paced environment is critical. The ideal candidate will have a passion for marketing, public relations or business, and must have strong research and writing skills.

Successful applicants will possess:

  • Interest in building our student user population by contributing to the creation an execution of marketing programs focused on engaging university students

  • Interest in learning how a global channel operates in order to build marketing programs that can be deployed across international markets and industries

  • Excellent research, writing and organization skills.

  • High motivation and the ability to work easily in both large team environments and independently.

  • Exceptional writing and presentation skills.

  • Familiarity with digital media, social networks, online forums and blogging.

  • Ability to develop initiatives that meet brand objectives along with increasing web traffic, boosting sales, producing a return on investment or demonstrating measurable consumer awareness.

  • Interest in building our student user population by creating compelling marketing programs with messaging focused towards university students

  • Ability to analyze, measure and report on program engagement metrics.

  • Experience with Net-results, Constant Contact, MailChimp or similar e-newsletter service is helpful.

  • A bachelor's degree in English, marketing, public relations, communications, journalism, or related field or progress toward one.

Preferred qualifications include:

  • Hands-on experience with marketing-related assignments and interactions.

  • Prior internship experience at a public relations or marketing firm or corporate communications or marketing department.

  • Ability to build reputation or influence across online communities through thought leadership.

Responsibilities:

Vectorworks is looking to improve visitor experience and engagement among specific segments, increase following, and launch new programs to support the rapid growth of its subscription base. Duties would include:

  • Collaborate with designers, product marketing, sales and external stakeholders to produce relevant content and translate ideas and concepts into compelling brand stories that meets the needs of both key stakeholders and our target audiences.
  • Support global distribution by providing solutions to drive sales and increase leads.

  • Work as part of team to develop, draft, and edit existing and new website and enewsletter content

 
About the Organization Vectorworks, Inc. is a wholly owned subsidiary of the Nemetschek Group and has been developing software since 1985. The Vectorworks line of software products provides professional design solutions for more than half a million designers in the AEC, entertainment, and landscape design industries. With a tradition of designing CAD and Building Information Modeling (BIM) solutions that allow designers to easily capture, develop, and communicate their ideas with accuracy and efficient, Vectorworks continues to be a global leader in 3D design technologies.

Since its beginnings in the mid-1980s as Diehl Graphsoft, Inc., the company has played a formative role in the CAD industry, redefining the marketplace by setting a high standard for its products, and continually testing and refining them to surpass users' expectations. In the process, it has become an internationally respected leader in both CAD and BIM technology. The company created one of the first CAD programs, one of the first 3D modeling software programs, and the first cross-platform CAD application. Vectorworks was also one of the first to introduce BIM capabilities, before BIM became an industry buzzword.

The Vectorworks, Inc. office is located in Columbia, MD, where approximately 180 employees perform their greatest work to serve our customers and maintain our lead in the industry. Please visit our website at www.vectorworks.net to learn more.

Thank you for your interest in Vectorworks!  

This position is currently accepting applications.

Apply Now



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