About Zacks Investment Management:
Zacks Investment Management is a nationally recognized investment advisory firm and an independent division of Zacks Investment Research. For decades, we have combined deep proprietary research with disciplined portfolio management to help individuals, families, and institutions achieve theirfinancial goals. As a fiduciary, we put clients' interests first, offering personalized strategies that span equity, fixed income, and multi-asset solutions. Our culture values collaboration, innovation, and a relentless commitment to delivering measurable results for our clients.
Job Title: Marketing Manager
Position Overview:
The Wholesale Marketing Manager at Zacks Investment Management will lead the firm's internal marketing strategy, execution, and process optimization to increase advisor engagement. The ideal candidate will have experience or knowledge in digital marketing, content marketing, email marketing and social media marketing. Preferable if experience includes: graphic design, finance, banking, investments, or like verticals.
Key Responsibilities:
Strategic Marketing Leadership: Define and implement a marketing vision aligned with the firm's growth objectives Oversee strategic planning and execution of digital content for prospect engagement to increase email open rates Direct the creation, editing, and approval process for all marketing content including drip emails, weekly communications, reports, guides, and quarterly pieces Coordinate content needs across the advisor network, including sales teams, portfolio managers, and management
Qualifications:
Bachelor's Degree in Marketing, Communications, or related field Strong knowledge of multi-channel marketing strategies including email, social media, and digital advertising Proven track record in process improvement, lead nurturing, and conversion optimization Exceptional project management, leadership, and communication skills Microsoft Word, Excel, PowerPoint, Outlook Social Media (Hootsuite, Adespresso) Familiarity with adobe suite or Canva is helpful but not required Proficiency with email marketing, conversion optimization and data analytics platforms. Proficiency with Salesforce and Pardot Working knowledge of HTML to edit copy and URLs. Project Management (familiarity with Basecamp is a plus)
Preferred Experience:
Experience designing and implementing marketing programs for high-net-worth financial services clients Familiarity with compliance requirements in investment marketing Demonstrated ability to innovate and scale marketing processes
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