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Title

Marketing Coordinator 

About the Organization Jeff Bank has achieved incredible growth and success since its inception in 1913, and it could not have happened without the energy, desire and talent of our employees. We embrace diversity and recognize the importance of creating a team that is committed to the success of our customers, the communities we serve, the Bank and each other.


Our commitment presents many possibilities for career development. Bring your professional image and your passion for providing exceptional service to a dynamic team dedicated to helping create successful businesses, opportunities, financial health and strong, vibrant communities.


We offer a broad range of exciting employment opportunities, with competitive compensation and comprehensive benefits that include:


Health & Welfare Benefits


Paid Time Off


Retirement Savings


Employer Paid Life & Disability Insurance


Flexible Spending Accounts


Tuition Assistance Program


Employee Banking & Loan Discounts


Employee Assistance Program


Continuous Training and Development Opportunities  
Position Marketing Coordinator  
Description

This position is responsible for coordinating and implementing all marketing plans; coordinating work within the department, as well as with other departments; reporting pertinent information to the immediate supervisor; responding to inquiries or requests for information; and performing all functions supporting the Bank’s marketing strategy as assigned. This role involves planning, purchasing, collaborating and measuring media across multiple platforms such as media. print, social and broadcast to

ESSENTIAL DUTIES

  1. Demonstrates core values and guiding principles as outlined in the Bank’s Mission, Vision and Value Statements of which the following are illustrative:
    1. Gives exceptional customer service to both internal and external customers by providing prompt, polite and effective communication.
    2. Participates as a member of the team.
    3. Positively and proactively contributes to the Bank’s Strategic Plan.
    4. Demonstrates support of Management.
    5. Ensures that all activities and work functions adhere to compliance requirements as are defined in company policies and procedures as well as state/federal laws and regulations.
  2. Performs a variety of duties to support the Marketing Strategy of the Bank, of which the following are illustrative:
    1. Collaborates with management to define and promote Jeff Bank’s brand.
    2. Serves as the primary liaison to the advertising agency(ies) responsible for the Bank’s creative development.
    3. Analyzes marketing requests and ideas, making recommendations on when to personally handle or to use agency.
    4. Coordinates development of and maintains all marketing support materials including product brochures, statements, direct mail, printed materials and signage. Designs/creates some basic marketing materials for a variety of media.
    5. Tracks, evaluates and reports marketing performance and results internally and in conjunction with ad agency including social media.
    6. Identify and implement strategies to improve the customer experience utilizing customer satisfaction surveys and other sources.
    7. Participates in branch marketing activities. Creates and maintains branch promotional signage. Acts as a main point of contact on proper signage compliance, posting placement and timing.
    8. Researches and helps to implement marketing and public relations programs that will promote all services and products and favorably project the bank's image and goals.
    9. Coordinates and maintains the Bank’s website and social media efforts.
    10. Plans, coordinates and attends Bank networking functions with public and private events. Some evenings and weekends are expected.
    11. Responsible for selecting, stocking and coordinating the Bank’s promotional giveaway materials for events.
    12. Evaluates and coordinates marketing opportunities (sponsorships) presented to the Bank.
    13. Facilitates and monitors marketing budget in collaboration with Chief Executive Officer.
    14. Participates in key company committees within the bank to facilitate internal marketing and branding objectives.
    15. Communicates effectively with all parties while managing projects with timely follow-through and on-going communication.
    16. Fields marketing calls and e-mails.
  3. Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness, including but not limited to BSA & AML.
  4. Reports pertinent information to the immediate supervisor as requested, or according to an established schedule; compiles information as necessary or as directed and provides data to appropriate bank personnel.

ANCILLARY DUTIES

1. Performs other related duties as assigned or directed.

JOB LOCATION

Operations office - 2nd floor - Jeffersonville, NY This is an in-office position.

HOURS

Monday - Friday 8am-5pm Some evenings and weekends will be required.

SALARY RANGE

$60,000 - $65,000 - Based on experience and skill set.

 
Position Requirements

Education/Training: Minimum 2-year degree in marketing or business required; 4-year degree in marketing or business preferred.

Required Skill(s) and Abilities: Above average reading, writing, grammar, and creative ability; advanced technical and analytical skills; proficient interpersonal relations, communicative and collaboration skills. Proven project management and organization skills; moderate mathematics skills; a solid working knowledge of PCs, MS suite tools; basic working knowledge of Google analytics and social media platforms such as Linked In, Facebook and Instagram; basic understanding of SEO, SEM and digital marketing best practices; ability to handle multiple high-priority projects; ability to work independently without supervision; knowledge of bank compliance regulations preferred but not required.

Experience: Minimum 2 years’ experience in marketing, banking and/or a combination of these that make up the minimum two years. Experience working with Microsoft Publisher, Microsoft Access, Adobe Photoshop, Quark, Goodle Analytics, Canva, email marketing systems (eg. mailchimp) and Website software proficiency desired.

 
Full-Time/Part-Time Full-Time  
Location Operations Building  
Number of Openings 1  
Post Internal Days 10  
EOE Statement Affirmative Action Notice
Jeff Bank is proud to be an Affirmative Action Equal Opportunity Employer Minorities/Females/Disabled/Veteran. Our Bank is committed to a policy of equal employment opportunity for applicants and employees. We treat each in a manner free of discrimination regarding race, creed, color, religion, sex, sexual orientation, national origin, age, disability, marital status, veteran status, citizenship, physical and mental disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, a disabled, special, recently separated, active duty wartime, campaign badge, Armed Forces service medal veteran, or any other characteristics protected under applicable law.

Pay Transparency Policy
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.  

This position is currently accepting applications.

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