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Sr. Analyst, Digital/Social 

Category Insights & Analytics  
Location Dallas, TX  
Full-Time/Part-Time Full-Time  
Req Number 14-0000392  

Are you into creating Big Ideas that change the world? Are you constantly on the lookout for “what’s next”? Do you get excited about facing down challenges? If so, then you could be the person The Marketing Arm is looking for.

Who We Are

We’re a collective of creative and passionate thinkers who are committed to crafting digital programs that drive measureable results.  We build and nurture digital communities for brands to garner customer loyalty, engagement, brand perception and market share.  We immerse ourselves in our clients’ missions and identify strategies that establish an emotional connection between the brand and their consumer. 

We have fun, take pride in our work, and welcome talented people who want to do the same.   


We are currently seeking a talented Sr. Analyst in our downtown Dallas headquarters. The Sr. Analyst is responsible for producing compelling and insightful client reports, research, analysis, and recommendations for our core verticals. This person will be responsible for tracking key social media metrics, comparing our campaign results to the competition and analyzing the business impact of our social media marketing efforts.  The ideal candidate demonstrates an intellectual curiosity and a desire to dive deep in the numbers to discover context and make the business case.  In addition, this person will aggregate campaign results and help make the business case for clients.  The Sr. Analyst will play a pivotal role in integrating digital and social media metrics, acting as a unifier between the west coast and Dallas based offices at The Marketing Arm.  The candidate needs to be comfortable turning data into stories and discussing results with internal and external clients.  This role requires a comfort level in taking direction from multiple people as well as giving direction to client teams to help craft a seamless story.

The ideal candidate should have a strong background in consumer marketing, market research, digital, and social media metrics. They should have advanced analytical skills and have prior hands on experience working with business intelligence software in a partial or complete web-based client reporting environment. Previous work experience with a marketing agency, a consumer facing brand or a social media related technology vendor is a plus.



Client Reporting & Analysis:

  • Provide client and competitive reporting including weekly, monthly and mid-campaign analytics. Primary lead for clients on a few business verticals.
  • Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.
  • Work closely with the Director of Research and Analytics, and account teams to calculate projections vs. actuals, present findings, and educate team members on trends.
  • Maintain the catalogued metrics within TMA's campaign database and leverage the archived data to improve upon for future campaigns.
  • Present expert analysis and insights directly to clients and prospective clients via teleconference as well as in-person.

Research & Analytics Innovation and Development

  • Own the planning, execution and management of our client reporting system to include real time, web-based reports and dashboards with support from developers as needed for software design or development.
  • Identify analytics vendors and tools to better display and visualize data as well as client results to make our campaigns come alive.
  • Work with Digital Concept Designer to translate research and analytics into a visually appealing and comprehensive design as well as improve upon our client reporting templates and analytics.
  • Leverage analysis tools to identify how TMA can differentiate itself from competitors in the areas of research and analytics.
  • Analyze our success from campaign to campaign via an internal database that can be shared with all TMA staff.

Business Development Analytical Support

  • Perform social media, demographic and industry vertical research and analysis in support of business development proposals.
  • Establish ROI analytics and benchmarks in support of prospective client proposals.
Position Requirements


  • Great presentation and communication skills. Must be confident presenting to clients face to face.
  • Works well under pressure and can meet tight deadlines.
  • The ability to translate technical information and relay it in a way that is easy to absorb.


  • 3-4 years of hands-on work experience for a large brand, marketing agency or consumer market research firm in which client reporting, research and web-based analytics and client dashboards were central to the business.
  • Basic knowledge of social media metrics and third party reporting tools such as Radian6 and other leading platforms.
  • Knowledge of online and offline advertising, marketing and promotion related metrics is helpful to put the social media results in proper context.
  • Proven ability to not just deliver insightful reports and analysis, but design the report parameters and templates at the front end of a project or campaign.
  • Background in CRM is required.
  • A strong ecommerce background and ability to understand both direct response and branding campaigns
  • A background in statistics, marketing, consumer behavior or analysis is preferred.


We seek passionate self-starters, who thrive on not just creating something cool or innovative, but know how best to use social media to drive tangible value for our clients’ businesses.

In return for your hard work and dedication, TMA offers competitive compensation, great benefits and extensive opportunity for growth. For consideration, apply online at the link below.

About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

The Marketing Arm is a next-generation consumer engagement agency that integrates, collaborates and delivers across four primary areas: Promotion and shopper marketing; sponsorship and activation; digital; and experiential marketing.
With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  

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