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Title

Media and Advertising Coordinator  

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Description

Position Objectives:

• To generate media coverage of PETA's campaigns with a focus on severe weather and natural disasters nationwide

• To coordinate advertising placements and purchases

 

Primary Responsibilities and Duties:

• Monitor severe weather and natural disasters nationwide (e.g., fires, floods, hurricanes, and tornadoes) and prepare and service news releases regarding the safeguarding of companion animals during such events

• Research and develop advertising campaign strategies and advertising methods

• Make advertising purchase recommendations and obtain placement approval

• Manage all records of paid advertising requests and placements

• Determine the effectiveness of ad campaigns and make recommendations for improvement

• Manage ad campaigns in order to ensure maximum placement possibilities

• Develop relationships with sales representatives and public service announcement directors and negotiate free or reduced-cost placement rates that are appropriate for particular markets and demographics based on market research

• Prepare and service news releases for PETA campaigns

• Independently pitch PETA campaigns and events to the media

• Develop target lists for issue and campaign coverage

• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns

 
Position Requirements

• Degree in a related field or equivalent experience

• Demonstrated extensive knowledge of the media industry

• Demonstrated thorough knowledge of animal rights issues and campaigns

• Proven ability to deal with a variety of people in a professional manner

• Demonstrated ability to work on multiple projects simultaneously

• Proven ability to take initiative and follow through

• Demonstrated ability to make sound judgments and work independently

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills

• Proven ability to work well under pressure and meet tight deadlines

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization

 
Full-Time/Part-Time Full-Time  
Division PETA  
Location PETA - Washington, DC  

This position is currently not accepting applications.

To search for an open position, please go to http://fsap.appone.com



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