Email Opening Title Director of Digital & Growth Marketing   About the Organization ABOUT AREA15 LAS VEGAS AREA15, located minutes from the Las Vegas Strip, represents the world's first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15's curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Meow Wolf's Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco and many more-represents what's next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences' new, year-round horror entertainment experience Horror Unleashed. Follow on Instagram, Facebook and X: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. AREA15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.   Position Director of Digital & Growth Marketing   Description AREA15 is an immersive entertainment and event destination that blends art, music, and retail in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion. We are seeking a data-driven, and creative Director of Digital & Growth Marketing to lead our digital brand presence and accelerate customer acquisition, engagement, and retention. This hybrid role will combine brand-forward digital storytelling with performance-driven growth marketing, ensuring our online footprint drives both cultural relevance and measurable revenue. This role requires a strategic thinker who can balance big-picture vision with hands-on execution across digital channels, performance campaigns, and funnel optimization. You'll lead a team of digital specialists, agency partners, and cross-functional collaborators to ensure every digital touchpoint converts curiosity into loyalty. This role reports to the Chief Marketing Officer. RESPONSIBILITIES AND DUTIES: Oversee all digital channels: website, social media, email, paid media, SEO/SEM, and content marketing. Drive cohesive brand storytelling and digital experiences that reflect our unique identity and offerings. Lead campaign strategy, content calendars, and digital ad buys to grow awareness and engagement. Ensure consistency of voice, visuals, and customer experience across all digital platforms. Stay ahead of digital trends, tools, and platforms. Manage website and conversion funnels to improve traffic and conversion rates. Own the marketing funnel, optimizing for acquisition, conversion, and retention. Develop and execute data-driven growth strategies, including referral programs, A/B testing, lifecycle campaigns, and OTA/ticketing partnerships. Partner with product, sales, and operations to identify growth levers and scale revenue-driving initiatives. Track, analyze, and report on performance metrics such as CAC, LTV, conversion rates, repeat customer rate, and marketing ROI. Lead and mentor a team of digital and growth marketers; manage external agency/partner relationships. Partner with creative, PR, and events teams to ensure cross-channel alignment and amplification. Champion a culture of experimentation, testing, and continuous learning. Collaborate with cross-functional teams, including but not limited to Creative, Sales, Events, F&B, and Retail, to support integrated campaigns. Demonstrate ART! (AREA15's service standards) in every guest interaction. Adhere to department and company policies and procedures. Maintain a professional, polished appearance in line with AREA15 standards. Work various shifts, including nights, weekends, and holidays. Perform other work-related duties as assigned.   Location AREA15 Las Vegas   Full-Time/Part-Time Full-Time   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Position Requirements QUALIFICATIONS & SKILLS Applicants must be 21 years of age or older Proof of eligibility to work in the United States Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations. 10+ years of progressive marketing experience, with at least 5 years in digital and/or growth leadership roles Proven track record of scaling customer acquisition, digital campaigns, and retention programs. Strong expertise in digital channels (SEO/SEM, social, paid, email, web) and growth strategies (A/B testing, funnel optimization, retention marketing). Analytical skills and mindset with comfort in data tools, dashboards, and ROI reporting. Ability to balance creative brand storytelling with data-driven decision-making. Experience leading and developing high-performing teams with exceptional leadership and communication. Background in entertainment, hospitality, consumer brands, or experiential marketing is a plus. Experience using tools Meta Business Suite, Google Analytics, Looker Studio, Sprout and Hubspot. Growth in digital-driven ticket sales and customer acquisition. Improved conversion rates across digital touchpoints. Increased repeat customer rate and customer lifetime value (LTV). Growth in digital engagement (followers, email subscribers, website traffic). ROI on paid media and growth marketing initiatives. Ability to work in all weather conditions including but not limited to extreme heat, sun exposure, wind, rain, extreme cold. Ability to understand, speak, read, and write the English language. Computer skills in Microsoft applications. (Excel, Outlook, Word, etc.) Availability for varied shifts, including evenings, weekends, and holidays. Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.   This position is currently not accepting applications. To search for an open position, please go to http://Area15GlobalLLC.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category Experiential Marketing Manager in Las Vegas, Nevada Posted on: 10/9/2025 [Apply Now] Other Jobs Within 60 Miles Line Cook, Catering in Las Vegas, Nevada Posted on: 3/19/2025 [Apply Now] Line Cook, The Beast in Las Vegas, Nevada Posted on: 5/7/2025 [Apply Now] Line Cook, Terminals in Las Vegas, Nevada Posted on: 7/29/2025 [Apply Now] Steward in Las Vegas, Nevada Posted on: 8/4/2025 [Apply Now] BARTENDER, RESTAURANTS in Las Vegas, Nevada Posted on: 9/3/2025 [Apply Now]

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