Title

B2B Digital Marketing Manager 


Category Interactive/Digital  

Location Fanscape/Dallas, TX  

Full-Time/Part-Time Full-Time  

Req Number 13-0000255  

Description

Fanscape LLC is a leading social media marketing agency. For more than 14 years, we have effectively harnessed the power of word-of-mouth marketing for a roster of Fortune 500 clients. We are a division of The Marketing Arm, which is wholly owned by Omnicom Group Inc., one of the largest marketing and advertising companies in the world.

We’re a collective of creative and passionate thinkers who are committed to crafting social media programs that drive measureable results.  We build and nurture digital communities for brands to garner customer loyalty, engagement, brand perception and market share.  We immerse ourselves in our clients’ missions and identify social strategies that establish an emotional connection between the brand and their consumer. 

We have fun, take pride in our work, and welcome talented people who want to do the same.  

 

POSITION OVERVIEW:

The B2B Digital Marketing Manager supports the social activation (ideation, planning and execution) of 2-3 Fortune 500 B2B brands through online community management, sponsorships and offline marketing events including trade shows.  With the support of a dedicated Strategist and Analytics team, you will be responsible for making your brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.  You will provide end to end management of leading social platforms such as LinkedIn, Facebook, Twitter, YouTube, Quora, Google+, etc., creating content, devising and implementing social promotions, managing outside partners for custom application development and communicating with key bloggers and influencers, ultimately generating awareness, community engagement, and client conversion. You may also support our business development team on prospective client opportunities in terms of ideation, insight and social marketing strategy and planning.

 

JOB RESPONSIBILITIES

  • Social Strategy & Planning – work with client team or business development team to provide social strategy, ideation, planning, competitive benchmarking, etc. Review ongoing marketing to ensure adherence to client’s social policies and best practices.
  • Content – manage all creative/design for client’s image content and copywriting for the owned social properties managed.
  • Community Management – posting of content, monitoring pages, replying to posts, escalation of customer service issues.
  • Reporting – Produce regular client and internal reports regarding community management performance vs. client benchmarks utilizing Facebook Insights, Radian6 and other key social reporting tools, with support as needed from our Research & Analytics Team.
  • Incentives / Promotions – Implement social property promotions including coupon codes, free merchandise, conduct polls, sweepstakes opportunities, products for review, free samples, etc.
  • 3rd party vendor management – identify and manage outside vendors from concept, through testing and deployment, in areas such as custom Facebook application development, webisode development, customer reviews plug-ins, social CRM and mobile marketing per the needs of each campaign.
  • Paid Social Advertising Consultation and/or Management – advise clients on the optimum social advertising spend on platforms such as LinkedIn and Twitter including the type of copy, photo, type of ad, duration of campaign and target CPC values to drive growth and engagement, as well as oversee ad building and ongoing optimization.
 

Position Requirements
  • 3-5+ years of work experience, preferably in a Fortune 500 B2B marketing or corporate communications role or a public relations (PR), advertising, digital promotions, or interactive  / new media agency and/or directly for a B2B facing Fortune 500 brand.
  • A passion and intellectual curiosity for social media, mobile and digital emerging / converging technologies, keeps abreast of the latest industry news, vendors and is savvy on social media marketing best practices.
  • Strong written and verbal communication skills and experience communicating with internal staff.
  • Excellent organizational and multi-tasking skills, in order to handle multiple campaigns simultaneously and high attention to detail.
  • Ability to develop creative social media strategies and execute new and compelling marketing tactics that resonate with the target audience to achieve our client’s campaign goals.
  • Proven experience interfacing directly with the client via phone or in-person meetings.
  • Ability to approach each marketing campaign with a positive outlook take personal pride in the quality of the work produced.
  • Intermediate knowledge of MS Office products (Excel, PowerPoint, Word and Outlook) to assist with internal and client reporting.
  • Bachelor’s degree in Marketing, Technology, Business or related field.
  • Ability to travel up to 5-20% of the time domestically or internationally for billable client work.

 

In return for your hard work and dedication, Fanscape offers competitive compensation, great benefits and extensive opportunity for growth. For additional information, visit www.fanscape.com, check out our blog www.digitallyapproved.com and follow us on Twitter @Fanscape.

 

About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

ABOUT THE ORGANIZATION
The Marketing Arm is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  


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