Title

Account Director, Sports (NASCAR) 


Category Account/Client Services  

Location Dallas, TX  

Full-Time/Part-Time Full-Time  

Req Number 13-0000219  

Description

Are you into creating Big Ideas that change the world? Are you constantly on the lookout for “what’s next”? Are you leadership material? If so, then you could be the person The Marketing Arm is looking for in our next Account Director, Sports/Nascar.  

Who We Are:

Simply put, TMA is the greatest promotions agency ever built, and we’re not happy yet. We live in a world of big ideas and jaw-dropping execution. Emotion is our brand, and storytelling our craft. We operate in a highly collaborative environment, where ideas can truly come from anyone, including our clients. We are go-to. We are award hogs with enough Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception look like the Iron Throne. We work hard and play harder. We are restless, thick-skinned, and we won’t stop until we can drop the word “promotions” from “greatest promotions agency ever built.”

Who You Are:

You’re passionate about your work and commit to whatever it takes to get the job done. You believe the team is stronger than the individual. You have an entrepreneurial spirit. You look, you learn, you envy and you become better. You’re a big picture thinker who’s courageous enough to pursue your passions through sports sponsorship and activation.

What You'll Be Doing:

The Account Director, Sports, will oversee NASCAR sponsor event activation with our client. He/she will have a strong networking database and passion to grow this sports business. Candidate must exude strong sports promotional marketing experience. This person should have knowledge of the NASCAR industry and be able to provide industry input that will support the client’s relationship with all partners - properties, teams, talent, etc., on program activation that aligns with the client’s strategic approach.

As the sports expert, the primary role is to assist the client lead with industry and partner agencies supporting the client’s sports activation.

  • Demonstrate confidence, authority and solid decision making as the “sports” voice
  • Broker strategic partnerships/alliances that provide clients with never-before-done ideas that drive business performance
  • Demonstrate knowledge of agency, promotions, shopper, event and advertising processes
  • Assist team with promotional-supported presentations, POVs, budgets and creative briefs
  • Serve as one of the direct contacts for industry contacts; leverage current network base
  • Provide sport insight on all program creative; secure partners’ approvals
  • Deliver competitive landscapes (retailer and sport) for client

New business development:

  • Support client lead in growing client business
  • Contribute to RFPs and agency new business efforts

Exhibit mastery of written business communication as well as presentation skills:

  • Help to lead internal and client presentations
  • Develop a persuasive presentation and story-telling style
  • Be clear in communication and written direction to team members and clients

Apply strategic skill set to assist in the development of our client’s businesses:

  • With the client lead, help develop strategy, providing insight and thought leadership from program development to agency POVs
  • Support the development of the client annual business planning process

Exhibit problem-solving abilities and provide solid, efficient solutions:

  • Work with the team to proactively mitigate and resolve problems; offer solutions that work within sports parameters
  • Actively assess agency processes and business challenges to improve outcomes

Must Haves:

  • NASCAR industry (in addition to other sports properties) experience/knowledge is a mandatory requirement for this role
  • Candidate must have a strong networking database
  • Job will require travel for client meetings
  • Job will require travel to support NASCAR activation in market, as needed
 

Position Requirements
  • Bachelor’s degree in business with a sports marketing emphasis
  • 6+ years of client services experience with strong sports background
  • NASCAR industry experience
  • Extensive networking database within the following properties: NASCAR (mandatory), NFL, MLB and NCAA
  • Proficient in creating national consumer/fan retail strategic approaches within the sports space
  • Strong working knowledge in media/digital strategy, implementation, and production
  • Event activation experience required
  • Solid experience examining/synthesizing research and insight development 
  • Comprehensive knowledge of the creative process
  • Excellent organizational, verbal and written communication skills
  • Extensive experience creating, leading and delivering presentations
 

About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

ABOUT THE ORGANIZATION
The Marketing Arm is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  


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