Email Opening Apply Now Title Director of Growth Marketing   About the Organization ABOUT AREA15 LAS VEGAS AREA15, located minutes from the Las Vegas Strip, represents the world's first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15's curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Meow Wolf's Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco and many more-represents what's next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences' new, year-round horror entertainment experience Horror Unleashed. Follow on Instagram, Facebook and X: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. AREA15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.   Position Director of Growth Marketing   Description AREA15 is an immersive entertainment and retail destination that blends art, music, and retail in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion. AREA15 is seeking a dynamic and experienced Director of Growth Marketing to lead all Digital and Lifecycle Marketing efforts serving as a key stakeholder in E-Commerce optimization initiatives. The Director of Growth Marketing will lead the development and execution of AREA15's digital and performance marketing strategy, ensuring brand growth, visibility, and engagement across all digital platforms. This role drives customer acquisition, retention, and revenue growth through data driven marketing initiatives, effective channel management, creative innovation, and CRM optimization. By ultimately enhancing the customer journey and supporting AREA15's overall business objectives. RESPONSIBILITIES AND DUTIES: Develop and establish strategies to optimize performance across core digital channels (Google, Meta), while identifying and testing new opportunities for channel expansion, including Performance Broadcast. Manage and direct external digital marketing agencies responsible for day-to-day channel execution. Oversee the development of creative assets (static and video) to enhance channel performance and reinforce the AREA15 brand narrative. Continuously identify opportunities to improve marketing efficiency and evolve advertising tactics, introducing innovative concepts aligned with AREA15's strategic business goals. Help manage marketing budgets and spend, ensuring efficient resource allocation and maximizing return on investment (ROI). Strengthen AREA15's brand identity and visibility across all digital, social, email, and traditional media channels to drive awareness and engagement. Monitor and evaluate marketing campaign performance, leveraging data insights to drive actionable improvements and continuous optimization. Amplify AREA15's distinct brand voice to deepen resonance and relevance with target consumers. Build and maintain a best-in-class digital presence that drives brand growth, deepens engagement, and elevates brand equity. Assist the design and execution of customer research and survey initiatives, translating insights into actionable strategies to enhance marketing effectiveness. Manage database strategy and management efforts, including customer segmentation and direct marketing campaigns, to support guest engagement and retention goals. Manage relationships with agencies and external partners to ensure deliverables align with brand standards, meet quality expectations, and are executed on time. Develop, deploy, and manage a comprehensive Customer Lifecycle/CRM capability. Lead all email and SMS marketing efforts to achieve maximum ROI. Manage and continuously enhance the customer referral program. Create and manage promotional campaigns to maximize conversion. Explore new loyalty program opportunities and present recommendations to key stakeholders. Manage and continuously enhance all customer listening efforts and present performance analytics on a regular cadence. Establish and maintain operational rhythms to ensure a deep understanding of e-commerce performance. Collaborate with engineering to continuously enhance the user experience across AREA15's website and mobile platforms. Play a key role in pricing optimization efforts. Explore and implement innovative tactics to increase average order value (e.g., cross-sell and up-sell strategies). Drive ongoing funnel conversion testing, learning, and optimization efforts. Demonstrate ART! (AREA15's service standards) in every guest interaction. Respond to time sensitive matters. Adhere to department and company policies and procedures. Maintain a professional, polished appearance in line with AREA15 standards. Work various shifts, including nights, weekends, and holidays. Perform other work-related duties as assigned.   Location AREA15 Las Vegas   Full-Time/Part-Time Full-Time   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Position Requirements QUALIFICATIONS & SKILLS: Applicants must be 21 years of age or older. Proof of eligibility to work in the United States. Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations. 10+ years of senior-level marketing experience, preferably with some experience in the event or attraction space. Deep strategic and operational Relationship Marketing Experience (Customer Lifecycle planning, Email and SMS marketing). Comfortable managing a third-party agency who will oversee day-to-day digital marketing execution (i.e. Does not need to possess deep “hands on the keyboard” digital marketing experience, as we have a high-quality agency that drives daily channel optimization efforts). Meaningful experience optimizing web and mobile experiences. Comfortable operating with an agile, always testing/learning optimizing mindset. Strong analytical skills and a data-driven mindset. Excellent communication skills. Creative thinker with a track record of delivering innovative thinking. Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred). Ability to work in all weather conditions including but not limited to extreme heat, sun exposure, wind, rain, extreme cold. Ability to understand, speak, read, and write the English language. Computer skills in Microsoft applications. (Excel, Outlook, Word, etc.) Availability for varied shifts, including evenings, weekends, and holidays. Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.   This position is currently accepting applications. Apply Now WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Model Bartender in Las Vegas, Nevada Posted on: 11/18/2024 [Apply Now] Mixologist, Lounges in Las Vegas, Nevada Posted on: 12/2/2024 [Apply Now] Model Host in Las Vegas, Nevada Posted on: 3/19/2025 [Apply Now] Line Cook, Catering in Las Vegas, Nevada Posted on: 3/19/2025 [Apply Now] Line Cook, The Beast in Las Vegas, Nevada Posted on: 5/7/2025 [Apply Now]

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