Position Summary:
The Marketing Coordinator will be responsible for executing and supporting a wide range of marketing initiatives to boost brand visibility and foster audience engagement. Working closely with the marketing manager, you’ll assist in creating impactful campaigns, organizing events, managing social media, and optimizing digital content to reach new and existing clients effectively. This role requires a creative thinker with a keen attention to detail and a passion for brand storytelling.
Key Responsibilities:
- Campaign Coordination: Collaborate with the marketing team to develop, implement, and track multi-channel marketing strategies that drive brand awareness in the video and event production industry.
- Content Management: Assist in creating and distributing marketing materials, including brochures, press releases, social media posts, email campaigns, and website updates.
- Social Media Management: Manage social media accounts, schedule posts, create engaging content, respond to followers, and analyze performance to optimize reach and engagement.
- CRM and Database Management: Maintain the marketing database with up-to-date client and prospect information using HubSpot to support targeted campaigns.
- Market Research: Conduct market research to identify trends and insights that inform marketing strategies and highlight new opportunities.
- Vendor and Partner Relations: Coordinate with external vendors and partners to ensure high-quality and timely execution of promotional materials and event logistics.
- Event Support: Assist in organizing in-house and client events, including logistics, attendee management, and on-site coordination.
- Analytics and Reporting: Track and report on the effectiveness of marketing efforts using analytics tools, making data-driven recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field
- Minimum of 2 years of experience in marketing or event coordination, with a strong understanding of digital marketing
- Proficiency in marketing automation and CRM software, preferably HubSpot
- Experience with social media platforms (LinkedIn, Instagram, Facebook) and tools like Hootsuite or Buffer
- Knowledge of SEO principles, content marketing strategies, and digital advertising
- Strong written and verbal communication skills with a detail-oriented approach
- Organizational skills with the ability to handle multiple projects and meet deadlines
- Basic graphic design skills and familiarity with design software, such as Adobe Creative Suite
- Experience with Google Analytics and other data analysis tools for performance tracking
- Ability to think creatively and develop innovative marketing campaigns
Preferred Qualifications:
- Experience in video production or event management is a plus
- Knowledge of current marketing trends, tools, and emerging digital platforms
- Must hve vaild drivers' license and a willingness to attend events and work occasional evenings or weekends as required
Benefits:
Mills James offers a comprehensive benefits package for this full-time opportunity, including AnthemERC Health & Wellness Incentive Program, Guardian dental and vision care, 401(k), and Roth 401(k) with Company Match
|
Click here for technical assistance.
