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Marketing Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Description
Job Title:  Marketing Manager
Department: Marketing Department
FLSA Status:  Exempt
Responsible for overall Sterling Bank & Trust brand positioning, development and management.  Plans and coordinates the marketing of the bank's products and/or services by performing the following duties personally or through subordinates and outside resources.

Works with management to establish marketing goals for each business line to realize targeted market share and profitability of products and/or services.  Identifies and creates new products to serve target markets, generate market share growth and to assure SBT's product offerings are competitive.  Develops and executes short-range and long-range marketing plans and programs to ensure the profitable growth and expansion of company products and/or services. 

Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.  Conducts marketing surveys on current and new product concepts.

Evaluates market reactions to promotional programs to ensure the timely adjustment of marketing strategy, plans to meet changing market and competitive conditions, and prepares marketing activity reports and analyses tracking effectiveness of programs. 

Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail.  Manages outside agencies and oversees copywriting, design, and production of promotional materials.  Coordinates media contracts and ad buys.

Develops and recommends pricing strategy for the organization which will result in achieving the market share growth and profitability goals over the long run.    Responds to general and specific trends within the industry and the economy, ensures effective control of marketing results and initiates corrective action to achieve marketing objectives within approved budgets. 

Manages internal and external communications programs such as newsletters, special announcements, press releases, executive appointments, etc.

Manages strategic use and execution of social media channels and supports bank web site enhancements.

Other duties as assigned


Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree or higher; and two years or more related experience and/or training; or equivalent combination of education and experience.  Previous bank marketing experience preferred.. 

Full-Time/Part-Time Full-Time  
Req Number MAN-12-00001  
Location Montgomery Branch  
About the Organization Sterling Bank & Trust, FSB was originally chartered in 1984 with a focus on residential and commercial lending and providing a full array of financial products in the neighborhoods we serve. Our niche lending products have resulted in progressive growth and expansion of our California Branch network.

A key part of Bay Area neighborhoods and now Los Angeles, the bank has fourteen neighborhood branches in San Francisco and branches in Burlingame, Daly City, San Rafael, San Mateo and Alhambra, California.

This position is currently not accepting applications.

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