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Assistant Director of Marketing and Communications 

About the Organization At Vaughn College, our mission is to educate and train future leaders in the futureproof fields of engineering and technology, management and aviation. The college strives to provide a dynamic learning environment built on our aeronautical heritage that inspires a diverse and committed community of students to achieve success as leaders in the industries we serve. Just minutes from Manhattan, Vaughn College is in the heart of New York City in Queens, NY, adjacent to LaGuardia Airport. Queens is one of New York's most fascinating boroughs and has been ranked as the 'number one' US travel destination and the nation's single most diverse county.

What separates Vaughn College from other institutions is our uniquely committed faculty who come to the classroom with extensive experience in such fields as engineering, manufacturing, aviation, management and communications. Working closely with the industries we serve, Vaughn has developed rigorous curricula that incorporate the latest technology as well as the knowledge you need to succeed in your chosen profession.

We provide traditional degrees as well as professional, technical and certification programs that prepare our graduates for successful careers. Most importantly, a degree from Vaughn College provides the critical, analytical and communication skills that form the foundation for a lifetime of success. Our graduates have gone on to become leaders in many major industries. More than 98 percent of our graduates are employed or continue their education, 78 percent in their field of study, within one year of graduation.

Vaughn College has a six-acre campus and is convenient to major transportation routes. As part of the institution's strategic plan, a 200-bed residential hall has been built, enabling students to live and pursue their chosen field of study on campus.  
Description

Summary

Assists the AVP in implementing the College's strategic marketing and communication plan including social media strategy and execution, the generation and review of College print and electronic materials for consistency and branding, and participation in media relations efforts. This is a writing-focused position that requires social media knowledge and execution and graphic design experience. The duties may be performed individually or in conjunction with the marketing coordinator and/or AVP.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Developing and overseeing a monthly social media strategy and supporting calendar in conjunction with the ad agency
  • Populating the College's social media platforms with current content with assistance from the marketing coordinator
  • Working with the team on media outreach efforts, including writing news releases identifying appropriate target audiences, pitching stories of interest and coordinating interviews with faculty and administrators.
  • Monitoring and updating the College's website on a weekly basis with news and event information in conjunction with the coordinator
  • Working with ad agency to schedule ads for print and electronic media (resizing for outlets and the development of website banners)
  • Overseeing the College’s annual catalog updates and addendum production
  • Assisting in the production of marketing collateral, alumni magazines, institutional publications and more, in conjunction with the AVP
  • Working with the AVP and coordinator to identify student and alumni success stories and utilize them in a variety of marketing materials
  • Identification of website blog topics and review/editing of blogs written by the ad agency
  • Work with coordinator to develop podcast guest list and coordinate guest scheduling
  • Support the Vaughn College Gala through the production of annual videos, posters and ad journal for the event
  • Work with AVP and coordinator on the writing, editing and production of the biannual Vaughn College magazine
  • Support College events such as commencement, honors ceremonies and student competitions as required
  • Additional general administrative support as needed
  • Performing any additional duties as assigned by the AVP

Qualifications

To perform this job successfully, an individual must be able to complete each essential duty satisfactorily and on deadline. The requirements listed below are representative of the knowledge, skill and/or ability required.

Education and/or Experience

  • Bachelor’s degree required. English, communications, public relations or journalism major with graphic design experience preferred.
  • Two to three years of professional experience in similar role.

Professional Skills

  • High organizational skills and ability to juggle many tasks at once
  • Ability to work under pressure and meet deadlines in a timely manner.
  • Strong attention to detail, Knowledge of AP style, writing for the web, and social media conventions
  • Proficiency in MS Office, Canva and the Adobe Creative Suite
  • Adept understanding of grammar, punctuation, and fundamentals of writing and the ability to edit accordingly for internal and external audiences
  • The ideal candidate will possess writing background as demonstrated by news or feature articles, website articles, news releases or similar
  • A team player who is able to work with a variety of personalities
  • Creative thinker with a can do attitude, able to work in a highly collaborative workplace.
  • Experience working cross-departmentally on projects of high priority and/or working in a higher-education setting is preferred

Reasoning Ability

  • Ability to read, write and interpret data as needed.
  • Ability to effectively represent the goals and mission of the College in print, online and in direct communication with members of the Vaughn community and the media is essential.

Work Environment

This position is located in an office environment. Generally, an employee needs to be able to sit, stand, and navigate within the office area. The office equipment, either individually used or shared with a department is the responsibility of all employees.

The ideal candidate will possess the ability to function responsibly in a deadline-driven environment.

 
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  
Salary $60,000 - $65,000 Per Year  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

To search for an open position, please go to http://VAUGHNCOLLEGEOFAERONAUTICS.appone.com



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