BETAH Associates is an award-winning communications and management consulting firm that helps clients produce messages, programs, and events that matter. At our core, we specialize in creative communications, conference and event management, training and technical assistance, along with professional and logistical support and peer review services. Drawing from over 35 years of experience, we are driven by a deep commitment to addressing important issues such as social and health equity, nurturing sustainable communities, and fostering healthy populations.
We are proud to be a minority- and woman-owned small business that was recently named Small Business Prime Contractor of the Year by the U.S Department of Health and Human Services. We ranked #15 this year on GrowthLab's list of the top 100 marketing communications firms in the federal sector and #4 on their ranking of women-owned small businesses. And, we've also been recognized three times on Inc. Magazine's list of fastest-growing companies.
Trust and confidence are hallmarks of the BETAH Way. Our clients and partners rely on our expertise and counsel to create stories and experiences that inform and inspire. We are solutions-minded, inventive, passionate, and accountable-and most of all, we believe in doing well by doing good!
Position Description: Social Media Strategist
Summary
The Social Media Strategist is responsible for developing, executing, and managing a strategic social media outreach campaign to support the Ryan White HIV/AIDS Program (RWHAP). This includes designing social media content, coordinating with federal guidelines, and supporting awareness initiatives for HIV/AIDS programs. The strategist will ensure all content is 508 compliant and aligned with HRSA's mission and communication standards.
Key Responsibilities:
- Develop and implement a strategic social media outreach campaign for RWHAP, supporting awareness, storytelling, technical assistance, and data dissemination.
- Create and deliver monthly social media plans and six graphics monthly, incorporating infographics and video elements for HRSA's social media platforms.
- Develop three social media toolkits annually to promote RWHAP and HIV/AIDS awareness days.
- Ensure all social media activities comply with HHS guidelines and are accessible as per Section 508 standards.
- Provide strategic content and collaborate with HRSA's Office of Communications for earned media outreach.
Qualifications:
- Bachelor's degree in Communications, Marketing, or a related field.
- Proven experience in social media strategy and campaign development.
- Knowledge of federal guidelines for social media and accessibility standards.
- Strong project management and communication skills.
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