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Title

Director of Strategy 

Category Social  
Location Fanscape/New York, NY  
Full-Time/Part-Time Full-Time  
Req Number 12-0000411  
Description

Fanscape LLC is a leading social media marketing agency with over 14 years of consumer online marketing experience and is a division of The Marketing Arm, which is wholly owned by Omnicom Group Inc., one of the largest marketing and advertising companies in the world.

We are one of the original Word of Mouth marketing agencies to harness the power of leading social media platforms such as Facebook, Twitter and YouTube for our Fortune 500 clients.  We devise effective social media marketing campaigns as well as manage our clients’ branded social media properties with the goal of increasing customer loyalty, engagement, brand perception and market share.  Fanscape works with clients across a variety of industries including entertainment, technology, gaming, consumer package goods, travel and automotive. 

Fanscape’s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned media strategies for major corporations within our business units.

 

POSITION OVERVIEW

The Director of Strategy will serve as the primary client contact overseeing all facets of our client’s social brand strategy, creative, planning, execution, competitor benchmarking and analytics as well as manage all social media execution which may involve community management the brand’s social properties (i.e. Facebook, Twitter etc.), custom content creation and production, blogger and influencer outreach programs, social marketing campaigns / promotions, paid social advertising, social sponsorship activation and cross channel marketing (social, mobile, digital, offline advertising etc.) in order to drive awareness, fan/customer growth, engagement, positive sentiment, sales and ongoing loyalty.

The ideal candidate should have a strong mix of agency and/or brand management experience with consumer facing Fortune 500 brands, with significant social media and digital marketing hands-on expertise. This position will work very closely with client’s internal marketing, PR, customer service and legal departments; as well as coordinate social execution across client’s other digital, creative and PR agency partners to ensure campaigns are socially and digitally optimized. The Social Strategy Director will oversee a dedicated Sr. Community Manager in NYC as well as receive support from Fanscape’s strategy, marketing, research & analytics and creative teams based in Los Angeles and Dallas.

 
Position Requirements

STRATEGY & PLANNING

  • Strategy – Work closely with Fanscape’s strategy and marketing staff and the Client directly to devise cost effective earned, owned and paid social media and digital strategies that deliver tangible business results. Other strategic elements might include target audience profiling, developing industry insights as well as auditing our client’s social marketing execution vs. competitors for best practices and innovation.
  • Ideation & Creative – Collaborate with the client’s brand team, advertising agency and Fanscape’s own creative staff to develop a range of creative, consumer facing social media marketing campaigns and promotions. Develop and present Social / Engagement Points of View (POVs) to senior client leadership as requested.
  • Planning – Oversee the translation of the Client’s social strategy into comprehensive marketing plans, milestones and deliverables within budget parameters. 
  • Social / Digital Optimization & Consulting - Build and grow relationships across all internal client departments to develop smart and effective solutions that help integrate social and digital across the client’s marketing mix (social, mobile, digital, PR, offline, etc.).  Advise on global social strategy as needed and serve as the go-to expert for social / digital trends & innovation.

EXECUTION MANAGEMENT

  • Project & Team Management – Ensure your client team manages to pre-set timelines, meets reporting deadlines and is recognized for providing high quality work and compelling results. Be able to identify key campaign risks or challenges quickly and work closely with your internal team and Client to address them.
  • Quality Assurance – Provide hands on management to validate the program’s marketing quality and effectiveness including review of social media channels (Facebook, Twitter, etc.) for growth, engagement, content/messaging, tone and customer service response as well as manage the execution influencer outreach programs, custom app or content creation, promotions and paid social advertising.
  • Cross Agency & Vendor Management - Work collaboratively with the brand’s advertising agency of record and other supporting marketing agencies to ensure the brand’s marketing strategy and plans are executed well from a social media / digital perspective in tight collaboration.
  • Client Reporting & Ongoing Optimization – Review and help prepare and deliver weekly, monthly and quarterly reports to Director, VP or C-Level executives with support as needed from our Research & Analytics team. Reports should track the brand’s key social KPI’s vs. pre-set benchmarks and against key competitors. Reports should be actionable, data driven suggestions to continuously improve the program to achieve the client’s business goals.

 

ACCOUNT MANAGEMENT

  • Client Management - Serve as the client’s primary contact during the launch of each campaign as well as serve as their trusted social and digital advisor to VP and C-Level leadership.
  • Cross Department Planning & Communication – Work collaboratively onsite at the client’s headquarters in Dallas with various internal departments including: marketing, sales, PR, social media, customer service and HR to ensure marketing and communication plans are socially and digitally optimized.
  • Relationship Building & Training - Establish strong client relationships at the Director, VP and/or Chief Marketing Officer level, ensuring there is executive level awareness and support for the client’s social media strategy and execution. Informally serve as an in-house trainer and evangelist for social / digital innovations and trends.

 

EXPERIENCE

  • Work Experience - 10+ years of total work experience with a majority of such experience at a marketing, PR, digital or social media agency. Prior experience in traditional advertising is also helpful.
  • Consumer Brand / Agency Experience - 5-7 years of hands-on experience managing or executing consumer facing Fortune 500 brands in social media or digital marketing.
  • Fortune 500 Brands - Successful management of large, agency of record client relationships as well as proven experience managing multiple project based executions at a time.
  • Social Media - A personal passion for social, mobile & digital marketing, savvy to trends and best practices. Deep campaign experience involving social media, digital PR and digital promotions is required.
  • Consumer Package Goods (CPG) Industry - Prior consumer marketing experience for a major CPG brand or company on the agency or brand side is preferred, with additional brand exposure in verticals such as entertainment, travel, automotive and gaming helpful.
  • Strong Marketing Mind – ability to identify the target audiences, shape social marketing strategy, participate in the creative process, and analyze results for continuous improvement.
  • Relationship Development - Proven ability to develop healthy client relationships, manage client expectations and serve as a trusted advisor at the Director, VP and C-Level.
  • Project Management - Able to plan and carryout complex campaigns with minimal direction ensuring adherence to timelines and deliverables.
  • Leadership - An effective leader and team player who has managed small to medium sized teams.
  • Communication - Possess strong writing, communication and presentation skills to Dir/VP and C-level executives in a consultative manner that instills confidence in you and your team, makes the business case and tells a compelling story.
  • Budgets - Ability to manage labor and hard cost budgets, draft detailed scopes of work and negotiate client and vendor contracts successfully. 
  • Technical exposure: Prior experience overseeing custom Facebook app or digital / microsite builds, as well as intermediate to advanced knowledge of Excel, PowerPoint, Word and Outlook. Intermediate Photoshop and web / development technology and protocols is helpful.
  • Travel - Ability to travel 20-30%+ of the time as required.

 

In return for your hard work and dedication, Fanscape offers competitive compensation, great benefits and extensive opportunity for growth.

For additional information, visit www.fanscape.com, check out our blog www.digitallyapproved.com and follow us on Twitter @Fanscape.

 
About the Organization WHO WE ARE
We live in a world of inspired ideas and jaw-dropping execution. Emotion is our brand; storytelling our craft. We operate in a collaborative environment, where ideas can truly come from anyone. We are go-to. We've won enough Lions, Effies, Pros, Reggies, ADDYs and Agency-of-the-Year metal to make our reception area look like the Iron Throne. We are happy, scrappy, entrepreneurial and looking to improve.

ABOUT THE ORGANIZATION
The Marketing Arm is a next-generation consumer engagement agency that integrates, collaborates and delivers across four primary areas: Promotion and shopper marketing; sponsorship and activation; digital; and experiential marketing.
With a focus on sophisticated planning across all promotional channels, we develop comprehensive integrated marketing programs for more than 100 blue-chip brands. Among our 25 capabilities are mobile marketing, shopper marketing, content creation, sports sponsorship consulting, consumer and corporate events, celebrity talent buying and digital word of mouth.

Named the 2012 "Agency of the Year" by Chief Marketer magazine, we've earned over the last three years more than 100 major industry awards and honors, including two Cannes Lions, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie, and a Gold Effie. In the last two years, The Marketing Arm was honored by the Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work every year since 2010, The Marketing Arm has a strong culture that touches a 500-person corporate staff in its offices in Dallas, NYC, Chicago, LA and London. The agency is part of Omnicom's Diversified Agency Services. Follow us on Twitter, LinkedIn, Instagram and Facebook, and visit our blog.  

This position is currently not accepting applications.

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