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Title

Product Marketing Manager 

About the Organization Suburban Manufacturing Group is a diversified industrial equipment and textiles manufacturer. We are best known for our three brands within fluid power: Tsunami Compressed Air Solutions, LubeMinder Automatic Oil & Grease Systems and Python Protective Sleeves + Covers. What started as a small contract machining company in central Minnesota, has quickly turned into a large enterprise serving multiple industries across the globe.

Based in Monticello, Minnesota our 45,000-square-foot, state-of-the-art manufacturing facility (soon to be 60,000) was built to suit the demands of our standard products and custom part orders. Our build-to-order system enables us to meet any custom solution your business may require. We are a proud American manufacturer.  
Description

Job Title:      Product Marketing Manager                                     Department: Marketing

FLSA Status:       Exempt                                                                  Salary Level: $70,000 – $90,000

Reports to:         Chief Executive Officer                                       Effective Date: 5/14/2024

Supervises:         Digital Marketing Specialist(s)

 

With over 40 years of experience, Suburban Manufacturing Group is shaping the future of fluid power performance by listening to our customers, learning about their challenges, and solving problems. Our relentless approach to innovation and a “work-hard, play-hard” culture, lead to bulletproof products that provide equipment and people the opportunity to achieve their fullest potential.

 

Job Summary:

We are seeking an ambitious and results-oriented individual to join our team as the Product Marketing Manager. This position will be responsible for developing and executing strategic marketing and advertising initiatives across all three company brands. As the Product Marketing Manager, you will lead the current and future product marketers while collaborating with other cross-functional teams to increase brand awareness and support continued revenue growth.

 

Essential Responsibilities:

 

Product Marketing

  • In conjunction with marketing agency - Develop, manage, and lead comprehensive product marketing strategies that align with corporate objectives, generate leads, and drive sales.
  • Architect multi-channel marketing campaigns to support product launches, product lifecycle management, pricing initiatives and all other go-to-market strategies.
  • Manage company activity and content across all digital platforms, aligning with brand strategies and maximizing return on investment.
  • Oversee all digital and SEO tactics to improve visibility and attract target market.
  • Ensure the company and sales team are equipped with the necessary sales enablement tools to effectively communicate product differentiators.
  • Using a combination of analytical tools and CRM, measure and report on the results of advertising and marketing campaigns to drive a continuous improvement process.
  • Manage and monitor marketing expenses to ensure appropriate allocation of funds and achievement of the desired results.
  • Stay up-to-date with industry trends and best practices to optimize marketing efforts and remain competitive and contemporary.
  • Collaborate with engineering, product management and sales departments to ensure the accuracy of packaging materials, product literature and all other marketing documentation.
  • In conjunction with Product Managers, drive successful product launches through us of state-gate product development process.

 

Brand Management

  • Partner with Product Management to understand target market needs resulting in increased sales, market penetration, and greater brand recognition.
  • Oversee the development and consistency of Suburban brand stories and voice with grammatically correct and proofread content.
  • Create a recognizable brand defining value propositions, educating on product features/benefits and design, while driving demand for products.
  • Engage in building customer relationships, responding to and relaying leads and inquiries to appropriate subject matter experts.
  • Oversee company communication and materials are in line with brand identity.
  • Assist with branding of the internal company culture in support of recruiting and engagement of the workforce, as appropriate.

 

Leadership

  • Build, grow, and nurture a team by understanding and effectively communicating the company's core values, technology & software, processes, partnerships, and value proposition.
  • Engage in a thorough process to recruit, interview, hire and onboard new employees.
  • Develop employees to grow as the business grows, provide growth opportunities commensurate with their potential.
  • Manage and evaluate performance, ensuring establishment of annual goals and objectives, as appropriate.
  • Monitor relevant metrics and use data to track performance including recognizing the connection to financial goals.
  • Follow through on appropriate disciplinary actions, in coordination with human resources.

 

Standard Responsibilities:

  • Update documentation, including electronic systems, with accurate, real-time, appropriate information according to established practices and procedures.
  • Represent the company in a professional manner with both internal and external customers.
  • Participate in all appropriate meetings, in-person, on-site, or remote, as defined.
  • Routinely share feedback, solutions, and ideas, including identification of training needs.
  • Execute job responsibilities in accordance with established procedures, policies, and practices as trained.
  • Demonstrate values in work behaviors and actions.
    • Curiosity: Explore new ideas and consider fresh perspectives in order to challenge the status quo. Drive continuous learning and improvement in everything we do.
    • Can Do Attitude: Have the confidence and ingenuity to meet the needs of the customer and employees. Foster a culture that understands the value of agility, embraces creativity and innovations, and takes action to face the inevitability of change head on.
    • Commitment: Understand that our success begins with doing whatever we can to help the people around us succeed and in being fully engaged in the needs of our customers and employees.  We honor our obligations to quality, delivery and service without compromising on safety.
    • Craftsmanship: Exceed expectations. Where passion and technology combine with skill and diligence to produce break-through results and bullet-proof products for the customers, projects and industries we service.
    • Collaboration:  Create dynamic teams, where employees emphasize the higher purpose over self and define success collectively.

 

Knowledge, Skills or Abilities (KSA’s):

  • Strong communication and interpersonal skills including effective written correspondence, active listening, and professional customer service response at all levels.
  • Successful demonstration of relationship management skills with the ability to problem-solve effectively and efficiently.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent critical thinking and analytical skills to confidently execute reasonable and sound decision making.
  • Proven self-directed, motivated contributor with a strong initiative and ability to function autonomously, establish priorities, and work effectively across a team.
  • Detail oriented, organized, with strong collaboration and time management skills Ability to hold employees accountable, teaching and leading while meeting deadlines.
  • Ability to understand the impact of operational initiatives from a mindset of financial responsibility and approach.

 

Working Conditions:

  • Regular periods of sitting at a desk and working on a computer.
  • Must be able to adjust schedule to accommodate company or customer needs.
  • Must be able to travel by air or automobile to events and trade shows, as appropriate.
  • Travel up to 15% annually
  • Occasionally lift objects up to 25 pounds and carry short distances.
  • Must be able to follow and successfully complete pre-employment screening and background check requirements.
 
Position Requirements

Qualifications:

  • Minimum of 5 years of experience in marketing role with proven knowledge of marketing strategy, advertising, and brand management.
  • Proficiency in electronic marketing systems and tools, including social media sites, Adobe, Creative Suite, HubSpot Analytics, Google Search Console, SEMrush, Canva, and AI tools.
  • Previous experience leading, guiding or mentoring employees, preferred.
  • Proven skilled and competent in using technology-based devices and mobile tools such as personal computers and related software, mobile phones, and other devices and software. Specifically, Microsoft Office and Customer Relationship Management software, ZoHo is a plus
 
Exempt/Non-Exempt Exempt  
Full-Time/Part-Time Full-Time  
Open Date 5/14/2024  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Location Suburban Manufacturing Group  

This position is currently accepting applications.

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