Share Email Opening Title Content Marketing Specialist  About the Organization YWCA Minneapolis is a nonprofit organization founded in 1891 as a member of YWCA USA, the oldest and largest multicultural organization in the world. The mission of YWCA Minneapolis is eliminating racism, empowering women and girls, and promoting peace, justice, freedom and dignity for all. Our vision is to be the most trusted and effective change agent in the journey to eliminate racism and sexism in our community. We are a trusted social justice organization with a 130+ year history of advocacy for women and children. More than 30,000 people in our community are served every year by YWCA Minneapolis, through award-winning programs, classes, and workshops. YWCA Minneapolis strives every day for: • Race and gender equity • Economic independence for women • Respect for diverse cultures • Children and youth who thrive • A community that is vibrant and healthy   Category Sales and Marketing   Description JOB SUMMARY: **** Pay range: $75,000 - $80,000 annually **** This position is responsible for developing and implementing digital marketing content strategies that build YWCA Minneapolis brand identity, grow the organization’s online presence, and drive engagement to help meet organizational objectives. The content marketing specialist is a digital content subject matter expert responsible for creating and disseminating multimedia content online, leveraging digital assets across channels to engage target audiences. This position conducts market research and analyzes performance to continually improve content performance. The content marketing specialist is responsible for overseeing organizational digital content assets, including the public-facing website and all social media channels. Content Marketing Specialist Responsibilities: Plan, implement and measure content marketing campaigns across different platforms, including social media, blogs, e-mail, website, and video channels. Create engaging and high-quality content for emails, websites, blog posts, infographics, and videos that align with YWCA brand and values. Oversee digital content assets, including the website and all social media channels. Manage SOPs for the same. Provide ongoing website maintenance, working with external vendors as needed. Monitor posts and commentary online and on social channels; post responses that reflect the organization’s brand and values. Plan and implement digital paid content promotions and lead generation activities. Lead search engine optimization and monitor performance of search engine rankings and traffic. Monitor KPIs. Track, measure, analyze and report the performance and success of digital assets and content marketing campaigns. Recommend modifications to improve performance. Work collaboratively with the Marketing & Communications team, as well as Business Unit team members and other stakeholders, to ensure smooth content delivery across all channels. General Responsibilities: Serve as project manager on digital projects. Develop and coordinate processes that help regulate the flow of work to ensure efficiency and timeliness of projects. Provide support on other projects as requested by the Vice President of Marketing. TECHNICAL SKILLS: Content marketing strategy, management and implementation Content development for social media, blogs, email, website, and video channels (including copywriting and design) Interactive paid marketing (includes planning, implementing and managing paid search, social media advertising, website optimization for advertising) Search Engine Optimization Social media marketing Interactive data analytics (includes experience with core analytics capabilities by platform and using insights to inform direction) Audience segmentation E-mail marketing, content development and performance analysis (includes experience with e-mail marketing platforms) Website design and management (includes knowledge of a variety of CMS platforms) Graphic design Project management Problem solving TRANSFERABLE SKILLS: Problem-solving Adaptability Attention to detail Self-motivated Multi-tasking Project management Teamwork Communication (written and oral) Results-oriented RELATIONSHIPS: This position reports to the Vice President of Marketing. Interacts with senior leadership, site and program managers, program coordinators and department staff, organizational development and marketing staff. QUALIFICATIONS: Bachelor’s degree in marketing, communication, or related field (or at least five years professional experience in content marketing – see below). On evaluation, five years of direct experience in planning and implementing multichannel communications, overseeing digital assets (including websites), web development, and general communications. Five years experience developing and managing content and tracking systems for website, e-communications, and social media. Analytical skills for tracking/interpreting interactive communications data. Demonstrated understanding of digital communications, ability to manage complex interactive multimedia projects and develop processes and efficient systems. Technical knowledge of content management systems. Technical knowledge and experience with digital advertising, including reaching target audiences, planning and implementing digital advertising (including PPC) across social media platforms and search engines. Analytics and reporting of same. Writing and editing skills, specifically for interactive content, with knowledge of best practices and search engine optimization. Basic coding skills for HTML, CSS and PHP. Intermediate competency in Adobe Creative Suite (CS) Studio, and Microsoft Office 365. Familiarity with email and digital marketing platforms (such as Sprout Social and Constant Contact). Experience with content management systems, such as Square Space. Experience with project management software, such as monday.com. PHYSICAL DEMANDS: Must be able to work on a computer for extended periods of time Occasionally lift and/or carry up to 40 pounds Hold a valid driver’s license Travel to various YWCA of Minneapolis sites and community events as needed ADDITIONAL NOTES: This job description represents the major functions but is not intended to be all-inclusive.    Position Requirements QUALIFICATIONS: Must possess a Bachelor’s degree in Public Relations, Communications, Journalism, or related field Must have a minimum of five of experience, specializing in writing/developing consumer, nonprofit, or related marketing communications Excellent communications skills, including AP style copy writing and editing Demonstrated ability to develop and execute effective communications/multimedia vehicles to engage and motivate audiences across multiple offline and digital channels Knowledge, experience with InDesign, digital image sizing, website content management systems, email newsletter platforms, and using social media to manage, amplify brand voice Knowledge of graphic communications, advertising, campaigning, news writing Proactively manage complex projects with tight deadlines and multiple inputs Creativity, ability to think outside of the box Detail and results-oriented   PHYSICAL DEMANDS: Must be able to work on a computer for extended periods of time Occasionally lift and/or carry up to 40 pounds Hold a valid driver’s license Travel to various YWCA Minneapolis sites and community events as needed ADDITIONAL NOTES: This job description represents the major functions but is not intended to be all-inclusive.   Full-Time/Part-Time Full-Time   Salary $75,000 - $80,000 annually   Number of Openings 1   Exempt/Non-Exempt Exempt   Location Downtown YWCA Minneapolis   EOE Statement YWCA Minneapolis is an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.   HoursPerWk None Specified  This position is currently not accepting applications. To search for an open position, please go to http://YWCAMinneapolis.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Youth Fitness Associate in Minneapolis, Minnesota Posted on: 5/10/2024 [Apply Now] Accountant (Hybrid) in Minneapolis, Minnesota Posted on: 5/6/2024 [Apply Now] Youth Counselor - Beacons at Hmong International School in Minneapolis, Minnesota Posted on: 5/10/2024 [Apply Now] Youth Counselor Strong Fast Fit in Minneapolis, Minnesota Posted on: 5/10/2024 [Apply Now] Infant Teacher in Minneapolis, Minnesota Posted on: 4/25/2024 [Apply Now] Follow us See who works here:

 

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