We are looking for a dynamic and enthusiastic Paid Media Coordinator to join our fast-growing team.
Job Summary:
We are seeking a proactive and data-savvy Paid Media Coordinator to work alongside our Digital Marketing Manager in supporting the regional dental practice needs. The ideal candidate will bring fresh energy and a meticulous eye for detail to our fast-paced team, contributing to our overarching goal of driving growth through innovative marketing strategies. You will play a pivotal role in the execution of digital campaigns, utilizing analytics to steer strategies that boost return on investment. By managing both organic and paid social media content, monitoring key performance indicators, and collaborating with external agencies, you'll help to optimize our marketing efforts. Your contributions will support larger-scale projects and everyday operations, ensuring the seamless delivery of top-notch marketing services to our network of dental practices.
Company Background:
Guardian Dentistry Partners’ (GDP) mission is to support our partner dentist entrepreneurs and teams in building the practices of their dreams. While Guardian brings together passionate, purpose-driven, like-minded dental entrepreneurs who share similar values, each of our partners are very different, and it’s those very differences that make us stronger in positively impacting the lives of everyone we serve across our network of practices.
Guardian Dentistry Partners works alongside dental groups that are founded and operated by successful dentist entrepreneurs. Guardian’s state partnerships feel like working with a local group run by proudful owner dentists that care for their business, staff and patients like it’s their own, because it is their own! We are primarily funded by dentists and a family office, so we have less of a corporatized setting but have access to capital and institutional quality support. Beyond that, our empowered doctor partners, who are truly business partners in every sense of the definition, are who make us unique – they are leaders in their respective markets, and we are privileged to have them join us on this journey together. Our partners put their heart into their business (which is why we wanted to partner with them in the first place) and there is a real sense of passion for dentistry, love of the art and science of it, and uncompromising transparency and ethics in everything they do.
Our local partnerships consist of dentist owners/partners in key leadership positions, and with that you get a de-corporatized setting while still benefiting from economies of scale. Like our leadership team, the dentist entrepreneurs that have joined Guardian recognize the value of more resources whilst preserving their autonomy, identity and culture. We embrace each practices’ unique culture and strive to preserve everything about what makes the practice so special while also providing for a pathway for careful and thoughtful evolution and growth, all the while ensuring the highest standards of patient care.
Key Responsibilities:
- Assist in the development and execution of data-driven marketing strategies to boost ROI, working under the guidance of the Digital Marketing Manager.
- Exhibit proficiency with Google Analytics and other analytical tools to understand and leverage data insights for campaign optimization.
- Monitor key performance indicators to measure marketing success and inform future strategic decisions.
- Manage and execute social media strategy, including the creation and scheduling of both organic and paid content across various platforms.
- Collaborate closely with external agencies to refine marketing efforts and enhance performance.
- Support the Marketing Manager with daily tasks and ad hoc projects, ensuring seamless marketing operations.
- Coordinate and contribute to large-scale marketing initiatives and projects, applying a detail-oriented and analytical approach.
Day-to-Day Functions:
- Implement marketing strategies under the supervision of the Marketing Manager to meet the specific needs of individual dental practices.
- Engage in regular analysis of marketing campaigns, preparing reports and actionable insights for continuous improvement.
- Actively manage the social media calendar, ensuring a consistent and effective online presence that aligns with brand values and engagement goals.
- Serve as a point of contact for external agencies, fostering strong relationships and ensuring marketing objectives are met with high standards.
- Provide ongoing support to the Marketing Manager, stepping in to manage tasks as necessary to drive regional marketing efforts forward.
Digital Paid Media Coordinator Requirements:
- Bachelor’s degree in marketing, advertising, business, or a related field. Digital marketing certification is a plus.
- 3+ years of experience in digital marketing with a focus on executing paid media campaigns and utilizing data-driven strategies.
- Proficiency in various advertising platforms, including Google Ads, Meta Ad Manager, etc.
- Extensive experience building first-party data strategy and execution to improve marketing ROI (with samples).
- Experience working within the following media channels; Programmatic Display, Paid Search (Google UAC, Performance Max, Apple Search Ads), Online Video (YouTube), Connected TV (Trade Desk, Streaming Platforms), and Paid Social (Video and Performance).
- Experience leveraging media partners as external partnerships for the company objectives, particularly in areas such as marketing, promotion, audience engagement, and revenue generation
Preferred Skills:
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing plans.
- Experience in managing social media accounts and creating engaging content.
- Adept at working in a collaborative environment while also capable of executing tasks independently.
- Eagerness to learn and grow within the marketing domain, taking on increasing responsibilities over time.
- Exceptional communication skills with a strong proficiency in creating impactful PowerPoint presentations and leveraging Excel for data analysis and visualization.
Compensation & Structure:
- Base Compensation: $60-65K + bonus opportunity
- 401k Program: Participation in 401k plan with company match
- Benefits: Competitive health, dental, vision, long term and short-term disability and life insurance plans
- Location: Hybrid - 25% travel to Dental Office locations across DC/MD/VA, NC/SC
Guardian Dentistry is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, genetic information, protected veteran status, disability status or other legally protected status. Guardian Dentistry will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
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