We are looking for a dynamic and enthusiastic Practice Brand Coordinator to join our fast-growing team.
Job Summary:
The Practice Brand Coordinator will work alongside the Digital Marketing Manager to support the marketing needs of regional dental practices. This role is instrumental in developing year-long patient engagement campaigns and promotions that resonate with diverse patient profiles. The coordinator will support the creation of multi-media creative campaigns, working closely with the Brand Manager to ensure region-specific content is compelling and on-brand. The individual will conduct persona/segmentation profiling to better understand patient demographics and tailor marketing strategies accordingly. Collaborating with local offices, the coordinator will conduct market research to inform targeted marketing initiatives. The role involves managing new patient promotions, including discounts, membership plans and raffles to attract and retain patients. Supporting the Marketing Manager as needed, the Patient Engagement and Reputation Coordinator will play a critical role in day-to-day marketing operations, ensuring that patient engagement is strong, and our practice's reputation continues to grow positively. Your contributions will support larger-scale projects and everyday operations, ensuring the seamless delivery of top-notch marketing services to our network of dental practices.
Company Background:
Guardian Dentistry Partners’ (GDP) mission is to support our partner dentist entrepreneurs and teams in building the practices of their dreams. While Guardian brings together passionate, purpose-driven, like-minded dental entrepreneurs who share similar values, each of our partners are very different, and it’s those very differences that make us stronger in positively impacting the lives of everyone we serve across our network of practices.
Guardian Dentistry Partners works alongside dental groups that are founded and operated by successful dentist entrepreneurs. Guardian’s state partnerships feel like working with a local group run by proudful owner dentists that care for their business, staff and patients like it’s their own, because it is their own! We are primarily funded by dentists and a family office, so we have less of a corporatized setting but have access to capital and institutional quality support. Beyond that, our empowered doctor partners, who are truly business partners in every sense of the definition, are who make us unique – they are leaders in their respective markets, and we are privileged to have them join us on this journey together. Our partners put their heart into their business (which is why we wanted to partner with them in the first place) and there is a real sense of passion for dentistry, love of the art and science of it, and uncompromising transparency and ethics in everything they do.
Our local partnerships consist of dentist owners/partners in key leadership positions, and with that you get a de-corporatized setting while still benefiting from economies of scale. Like our leadership team, the dentist entrepreneurs that have joined Guardian recognize the value of more resources whilst preserving their autonomy, identity, and culture. We embrace each practices’ unique culture and strive to preserve everything about what makes the practice so special while also providing for a pathway for careful and thoughtful evolution and growth, all the while ensuring the highest standards of patient care.
Key Responsibilities:
- Develops year-long patient engagement campaigns and promotions to enhance patient relationships and retention.
- Manages and executes new patient promotions, leveraging a variety of incentives and referral marketing to attract new patients. Supports year-long calendar planning and patient education communications including email, SMS, and in-house communication.
- Supports the creation and execution of multi-media campaigns and collaborating closely with the Brand Manager to develop content for the region.
- Demonstrates exceptional copywriting skills, with a proficiency in creating and producing compelling content that effectively drives conversions through strategic calls to action.
- Conducts persona/segmentation profiling to tailor marketing strategies targeting patients.
- Works in partnership with local offices to conduct market research and gather insights for targeted campaign development.
- Provides robust support to the Marketing Manager, contributing to the overall success of the marketing department.
- Employs excellent communication skills, with a command of PowerPoint and Excel, to create impactful presentations and analyze data effectively.
- Supports the manager in day-to-day activities.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- 3 years of experience in a marketing role, preferably within the healthcare sector.
- Demonstrable experience with patient communication and engagement platforms designed for dental and healthcare practices.
- Proficient in extracting and analyzing reports and interpreting data to report on results.
- Strong communication and collaboration skills.
- Ability to manage multiple tasks and projects with attention to detail.
Preferred Skills:
- Proficiency in reputation management systems like Birdeye, with the capacity to monitor and enhance our practice's online presence.
- Experience with patient communication platforms such as RevenueWell, facilitating effective and targeted patient outreach.
- Familiarity with creative suites such as Canva, enabling the creation of visually appealing marketing assets for the practice as needed.
- Adept at working in a collaborative environment while also capable of executing tasks independently.
- Eagerness to learn and grow within the marketing domain, taking on increasing responsibilities over time.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing plans.
- Exceptional communication skills with a strong proficiency in creating impactful PowerPoint presentations and leveraging Excel for data analysis and visualization.
- Proven ability to manage vendor relationships, ensuring alignment with marketing goals and optimal resource utilization.
Compensation & Structure:
- Base Compensation: $60-70K + bonus opportunity
- 401k Program: Participation in 401k plan with company match
- Benefits: Competitive health, dental, vision, long term and short-term disability and life insurance plans
- Location: Hybrid - 25% travel to Dental Office locations across VA, MD, DC, NC/SC
Guardian Dentistry is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, genetic information, protected veteran status, disability status or other legally protected status. Guardian Dentistry will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
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