Share Email Opening Apply Now Title Online Marketing (SEM) Analyst  Description U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.   Your role in helping us shape the future U.S. News empowers everyone to thrive. The Online Marketing Analyst will work with internal stakeholders to define campaign goals and strategy. You will be responsible for audience research, keyword research, segmentation, ad creation, campaign execution, campaign strategy and optimization, bid management and analysis of paid media and social accounts. The Online Marketing Analyst will analyze, optimize and refine campaigns to meet goals, such as ROAS, CPC, CPA, CPL, etc. Are you up to the challenge? Analyze, Identify & track campaign refinements and optimizations Apply regular optimizations to paid media and social campaigns including audience segmentation, expansion and optimization Support overall social media strategy, planning and day-to-day execution/management Regularly reviewing numbers and data to make strategic decisions Implement best practices and overcome challenges to achieve campaign goals Conduct A/B and multivariable testing with social messaging, imagery, and audience groups Analyze the entire acquisition funnel, to understand how to build remarketing audiences Create campaigns that nurtures users into converts from the top of the funnel while achieving business goal ROAS Be able to create a comprehensive growth strategy to continue to achieve success month to month and quarter to quarter Ability to build strong relationships across different teams Provide recommendations for campaigns based on individual campaign goals Communicate optimizations to appropriate team members when needed   Position Requirements You should definitely have: Three years to five years of similar or related experience creating, managing and optimizing online marketing campaigns Bachelor’s degree in a related field or equivalent experience required Proven experience with Facebook with in-depth knowledge of ad platforms and best practices (additional channels a plus, Google Ads, Tiktok, etc) Advanced Excel skills – ability to complete VLOOKUPs and Pivot Tables Creative thinker with strong organizational skills, analytic ability and flexibility to multitask Excellent communication and be able to meet deadlines Passion for internet marketing Graphic Design/Video editing is a plus   It would be nice if you had: Passion for online media and the ability to thrive in a fast paced, entrepreneurial environment Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently Demonstrate a relentless focus on results with a commitment to deliver Takes decisive action, and confidently changes course if unsuccessful Seeks feedback to improve and focuses on solving issues through teamwork, and collaboration Acts with urgency and delivers results in hours and days   What it’s like to work with us: Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers. Entrepreneurial, mission-driven culture with core values of quality and integrity Focus on fostering personal and professional growth Competitive benefits including paid vacation time, medical, tuition reimbursement, and training Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers   Other Job Info: These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job. U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters). Preference for New York or Washington, DC based applicants to work a hybrid schedule in those office locations. Remote applicants will be considered. In New York City, the anticipated base salary for this position is $60,000 - $85,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.   Full-Time/Part-Time Full-Time   Number of Openings 1   About the Organization U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Tags   This position is currently accepting applications. Apply Now WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Editorial Summer 2024 Intern, Branded Content in Washington, DC Posted on: 1/31/2024 [Apply Now] Business Intelligence Analyst in Washington, DC Posted on: 12/7/2023 [Apply Now] Digital Producer, Autos in Washington, DC Posted on: 3/8/2024 [Apply Now] Senior Product Analyst, Education in Washington, DC Posted on: 3/28/2024 [Apply Now] Sr. Product Manager / Product Director, Hospital Data Insights in Washington, DC Posted on: 11/20/2023 [Apply Now] Follow us See who works here:

 

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