Job Information: Marketing Manager Job

SUPERVISION RECEIVED: Reports to the Assistant Vice President of Marketing and Communications. The Marketing Manager will also indirectly report to the Vice President and Dean for the School of Theology for Moravian University.

SUPERVISION EXERCISED: Supervises and mentors any interns or student workers that may be appropriate to the office.

POSITION SUMMARY: Based in Lancaster, PA this position will be responsible for crafting and executing marketing and communication plans that promote Moravian Theological Seminary, Lancaster Theological Seminary, and Moravian University graduate programs, events and initiatives on the Lancaster campus. Ensure all marketing collateral (print, digital) maintains continuity with University brand standards and work in close coordination with seminary leadership, seminary admissions, the advancement/development team as well as graduate admissions and university partnerships when needed.

Marketing and communication activities are intended to support the work of both seminary and university recruitment and enrollment, maintain contact with alumni bases, engage churches/judicatories, promote events, highlight faculty scholarship and speaking engagements, relay the work of the seminaries to broader constituent groups in the Lehigh Valley, Lancaster, and surrounding areas, and keep internal audiences well informed.

In addition to the primary duties supporting admissions for seminary enrollment departments (Moravian and Lancaster), this role will support Moravian University admissions activities in the Lancaster market, helping to promote the campus on West James Street as a student-centered hub for events, academic activities and community partnerships.

Make independent, strategic decisions regarding the development of content for the Seminary websites, various digital platforms, marketing collateral and other materials to effectively promote enrollment for the seminaries' programs, and publicize the achievements and accomplishments of faculty and students.
In coordination with the Vice President and Dean of Lancaster and Moravian Theological Seminaries and the Assistant Vice President of Marketing and Communications, act as a media spokesperson for the seminaries, developing and maintaining effective media relations, responding to media inquiries, distributing announcements to the media and scheduling media interviews with faculty and others upon request.
Coordinate with the University marketing team and search vendors to ensure the consistent and accurate use of seminary branding and messaging, and work with the University marketing team in the development of branding and messaging for the Moravian University School of Theology.
Work with the joint seminary enrollment team and seminary administrator to manage, develop, and update content on the Moravian and Lancaster Seminary websites, including academic program sites, administrative office sites, and the respective Seminary events calendars. This also includes collaborating on the creation and redesign of digital spaces as needed working with University resources and/or external vendors.
Collaborate with academic and administrative departments at both seminaries to meet their content marketing needs, including messaging, web presence, and content/collateral creation.
Write, edit, or provide consultation/project management on creative content, marketing strategies, initiatives, and materials for seminary admissions and internal seminary community communications. This may include the creation or editing of email drip campaigns, brochure and fact sheet copy, physical collateral, and landing pages.
Maintain and oversee use of the Moravian University, Moravian and Lancaster Seminary brand voices across all platforms, digital and print.
Oversee advertising, email marketing, and promotions to support seminary recruitment objectives, branded events, and seminary degree and non-degree programs utilizing multichannel campaigns including print, digital, social media. Working with vendors to create digital ads, develop/refine online outreach strategy and evaluate ad placements and campaigns.
In consultation with the seminaries' leadership, direct and implement Moravian and Lancaster Seminaries' internal communications including production of the weekly e-newsletter, content creation for the digital signage on Bethlehem campus, production of print collateral, posters and flyers for internal use; provide ongoing strategic communication consultation for the merger and other institution events; and provide editorial support to the dean of the seminaries for communication and projects including the dean's monthly alumni column, speeches, and presentations.
Provide content for and direction of the seminaries' social media platforms.
Provide event support, as needed, for all seminary and university events held on the Lancaster campus.
Oversee freelance vendors and marketing coordinators, when needed.

QUALIFICATIONS: A baccalaureate degree in an appropriate field; familiarity with website CMS (e.g. Drupal or WordPress), five or more years of experience in marketing management and personnel supervision; experience in marketing strategy, including the use of email campaigns, analytics, and SEO. Experience in design platforms such as Canva is a plus. The capacity to work with colleagues as a member of a team; willingness to travel between the Bethlehem and Lancaster campuses on a regular basis and give time over and above a "normal" work week; and belief in the mission and objectives of seminary and private higher education.

TO APPLY: Qualified candidates should attach their cover letter and resume to their online application by clicking "Apply Now". Please attach documents as a PDF file.

At Moravian University, we are committed to our mission to prepare individuals for reflective lives and leadership in a world of change. To achieve these ideals, we are dedicated to fostering an educational and professional environment that is enriched by individuals of different backgrounds, experiences, and perspectives.

Job candidates and prospective members of our community are expected to engage, communicate, and collaborate across diverse cultural, social, and academic backgrounds. Additionally, faculty and staff should demonstrate the ability to adapt andragogical or professional methods to the lived experiences and cultural backgrounds of students and colleagues.

Deep respect for others is fundamental to the Moravian University community. Moravian University does not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of actual or perceived race, ethnicity, color, sex, religion, age, ancestry, national origin, caste, sexual orientation, gender identity or expression, genetic information, pregnancy, familial status, marital status, citizenship status, veteran/military status, disability status, or any other protected category under applicable local, state, or federal laws. In compliance with the requirements of Title IX, Moravian University does not discriminate on the basis of sex in its educational program and activity, including admission/employment.

Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in admission/employment:

WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.

The individual is routinely exposed to indoor conditions and outdoor weather and temperature extremes, and moderate noise level.

Pursuant to the ADA, Moravian University will provide reasonable accommodation(s) to employees with qualified disabilities in order to perform the essential functions of their position, except when doing so would cause an undue hardship for the University. Accommodations are determined on a case-by-case basis through documentation review and an interactive process that includes the employee's supervisor. Requests for accommodation or questions about this process should be directed to Human Resources at hr@moravian.edu or 610.861.1527. View the standard physical demands for positions at Moravian University. If this position requires additional or different demands, a Human Resources team member will notify you.

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.

*Please visit this link to review the benefit eligibility status associated with this position.


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