Share Email Opening Apply Now Title Senior Digital Strategist   About the Organization BETAH is a certified small business that focuses on projects and partners addressing issues of social equity, sustainable communities, and healthy populations. As a team of diversely talented professionals, we make a difference every day-for our clients, for the citizens they serve, and for the communities in which we live. At BETAH, we approach our work with passion, creativity, and resolve. Client confidence and satisfaction are the measures of our success. BETAH is comprised of experts from a variety of fields-including communications, marketing, management, event planning, and technology. We unite diverse talents into a shared commitment to excellence.   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Description BETAH Associates, Inc. (BETAH) seeks a Senior Digital Strategist. We are an award-winning professional services firm with a track record of providing exceptional client experiences focused on issues of social equity, sustainable communities, and healthy populations. Our core competencies are creative communications, event management, and peer review services for government agencies. We are a minority- and woman-owned small business that has been twice-recognized on Inc. Magazine’s list of fastest-growing companies in the nation. Why Join BETAH? Trust and confidence are hallmarks of the BETAH Way. We partner with our clients to help them fulfill their missions, engage their audiences, and create stories and experiences that inform and inspire. Our clients rely on us as trusted strategic partners because we draw from our 30-plus years of harnessing innovation to craft solutions-based approaches that advance their missions. The BETAH Way. We exceed expectations through excellence in service and a comprehensive, flexible approach to management consulting and delivery of professional services. We are solutions-minded, inventive, passionate, and accountable— and we believe in doing well by doing good. Our inclusive, people-centric culture could be the right fit for you. With BETAH, you can make a living pursuing your passion and purpose.  BETAH is seeking an experienced, ambitious, and highly creative Senior Digital Strategist to create and implement effective digital marketing strategy strategies for external and internal clients. The Senior Digital Strategist will work closely with project and marketing teams in executing on social media marketing initiatives, paid advertisement campaigns, email marketing, and other outreach and promotional activities. Your primary responsibility will be to deliver useful digital insight by researching digital and social media trends to specify target audiences and identify customers’ wants, needs, and pain points.  As a Senior Digital Strategist, you will also oversee the execution of digital products, including blogs; supervise social media and content management, and monitor the development of marketing collateral. You should have experience with collaborating with social and digital vendors to ensure a well-coordinated digital marketing scheme that will present information that meets client messaging goals. A prospective applicant should be experienced in using digital and social management software and digital analysis tools. This is necessary for keeping track of marketing initiatives and brand awareness growth schemes across multiple communications platforms.   MINIMUM JOB QUALIFICATIONS Senior Digital Strategist Position Overview: BETAH is seeking an experienced, ambitious, and highly creative Senior Digital Strategist to create and implement effective digital marketing strategy strategies for external and internal clients. The Senior Digital Strategist will work closely with project and marketing teams in executing on social media marketing initiatives, paid advertisement campaigns, email marketing, and other outreach and promotional activities.   Your primary responsibility will be to deliver useful digital insight by researching digital and social media trends to specify target audiences and identify customers’ wants, needs, and pain points.   As a Senior Digital Strategist, you will also oversee the execution of digital products, including blogs; supervise social media and content management, and monitor the development of marketing collateral. You should have experience with collaborating with social and digital vendors to ensure a well-coordinated digital marketing scheme that will present information that meets client messaging goals. A prospective applicant should be experienced in using digital and social management software and digital analysis tools. This is necessary for keeping track of marketing initiatives and brand awareness growth schemes across multiple communications platforms.     Essential Duties & Responsibilities Drafting communications and correspondence for reviewers, social media content to promote events, webinars, and event attendance (across platforms like Twitter, LinkedIn, YouTube, etc.).   Developing email marketing and communicationsstrategy and message dissemination across multiple marketing systems, including Pardot and SalesForce. • Supporting data hygiene of client CRM databases.   Gathering, formatting, and consolidating information and data from multiple sources for program analysis and information sharing.   Analyze key email and blog performance metrics to continuously optimize on marketing strategies, isolating successful tactics and best practices.   Deliver weekly reports to share KPI results clearly and visually and draw actionable insights and next steps   Strong understanding of social media tools and platforms: Must be proficient in the tactical use of core platforms: Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok and YouTube.   Demonstrated success leveraging tools to effectively engage with key audiences on behalf of a brand/client/issue/organization.   Cross-platform digital knowledge, including social media, web design, mobile technologies, online and social brand promotion, etc.   Experience with social media management systems/platforms is preferred (i.e. Buffer, Hootsuite Sprinklr, Sprout, Spredfast, Percolate, etc.).   Curiosity and interest in moving audiences from awareness to action across various communications platforms.   Understanding the role of organic and paid social media in an integrated communications or marketing plan.   Experience in developing integrated campaign strategies and seeing the strategy through to execution.   Content planning and Storytelling Experience.   Perform quantitative, qualitative, and comparative data analyses of key social media content performance metrics to draw actionable insights, identifying successful tactics and best practices for ongoing, strategic optimization.   Build and present quarterly and yearly reports that communicate results using data visualization techniques and clearly formulated learnings and recommendations.     Education and Experience Requirements Bachelor's degree, Master’s preferred. Minimum of seven (7) years of relevant experience managing communications and social media content for an organization or brand, particularly related to health and science-related communications initiatives, strongly preferred. Proven experience supporting government-related communications projects.     Preferred Skills: Content Management Systems (e.g., Google Analytics; Kentico, Drupal, Sitefinity, ePublish, WordPress, SharePoint, and Adobe Experience Manager) Web Development (e.g., HTML and CSS) User testing tools (e.g., CrazyEgg) Project Management Tools (e.g., Microsoft Project, Asana, Trello, etc.) SEO tools (e.g., Screaming Frog) Social Media Management (e.g., Hootsuite) Video editing (e.g., Adobe Premier) Adobe Photshop Data Visualizaton (e.g., Qualtrics, Power BI)       Position Requirements   Full-Time/Part-Time Full-Time   Salary Range   Position Senior Digital Strategist   Close Date   Location BETAH   This position is currently accepting applications. 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