SUPERVISION RECEIVED: Reports to the Executive Director of Undergraduate and Graduate Admissions
SUPERVISION EXERCISED: Full-Time Graduate Enrollment Staff Members
POSITION SUMMARY: Moravian University, a rapidly expanding institution at the forefront of higher education in the region, is in search of an accomplished Director of Graduate Enrollment to provide visionary leadership in our efforts to build on our recent growth and success. We seek a seasoned professional with a proven track record of strategic thinking, strong team leadership, and innovative problem-solving. Your leadership will be instrumental in shaping the future of graduate enrollment at Moravian University, enabling us to fulfill our commitment to providing access to education for all students. Join us in this exciting opportunity to make a meaningful impact on the lives of our students and contribute to the continued growth and success of Moravian University.
The Director of Graduate Enrollment is a key leadership role within the university's Enrollment and Marketing division, providing strong graduate recruitment knowledge and best practices to build and support a robust graduate student recruitment strategy. The Director will oversee a team of Graduate Admissions team members, called Student Experience Mentors. The Student Experience Mentor is designed as a one-stop-shop for all graduate students seeking to further their education at Moravian University. The Director will be responsible for overseeing the successful recruitment of graduate programs, ensuring adherence to best practices, and in collaboration with faculty and Program Directors to meet or exceed institutional enrollment targets. The Director should be prepared for a dynamic and constantly changing environment supporting new academic offerings while maintaining and growing current program enrollment and increasing graduate student persistence.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Develop, execute, and assess on an ongoing basis, a strategic graduate enrollment plan in conjunction with the VP of Enrollment and Marketing and the Executive Director of Undergraduate and Graduate Admissions.
- Partner with senior leadership to manage search vendor relationships and utilize marketing data to inform marketing efforts to support current and future program launches.
- Partner with the Enrollment Operations Team to build a best-in-class enrollment process, ensuring efficiency, transparency, and compliance while delivering excellent customer service to prospective students.
- Refine, develop, and assess Graduate Student retention and persistence efforts.
- Lead and professionally develop a dynamic team consisting of admissions staff members (Student Experience Mentors), Graduate Assistant(s), and Student Workers.
- Create a culture of sales excellence and best practices, supported by an enrollment operations-centered approach to student recruitment.
- Ensure compliance with university policies and programmatic accreditation related to admissions, where applicable.
- Collaborate with academic departments to understand program offerings and foster relationships with faculty.
- Work with the Graduate Admissions team, faculty, and marketing to continue building and marketing the identity of Graduate student enrollment at Moravian University.
- Work with Lancaster enrollment leadership to support the creation and expansion of graduate and adult enrollment in Lancaster.
- Utilize enrollment management systems to track key performance indicators and generate insightful reports on enrollment funnels for all assigned programs.
- Collaborate with the financial aid office to attract and support graduate students through scholarships and financial aid programs.
- Stay informed about best practices in graduate enrollment management, contribute to professional development, and promote diversity and inclusion in higher education.
- Manage a small pipeline of assigned programs to recruit for.
- Complete other duties as assigned by the Executive Director of Undergraduate and Graduate Admissions or their designee.
QUALIFICATIONS: Bachelor's degree required, Master's degree preferred, and a minimum of 5 years of experience in college or university admission preferred; excellent interpersonal, written and verbal communication skills, and the ability to represent the University effectively to various audiences; and an ability and desire to work closely with all constituencies of the University including students, staff and faculty, in addition to the general public; demonstrated commitment to and success in working with a diverse population of students and parents/supporters; demonstrated ability to manage the visit processes and experiences and leverage data in decision-making; an understanding of the higher education and enrollment landscapes and prospective student markets; sense of humor, innovative thinking, and a data-informed orientation; familiarity with marketing email and social platforms and the design and execution of drip-marketing campaigns; experience leveraging event management tools, and an understanding of how customer data integrates with an institutional CRM; computer literacy, as well as experience with a CRM (Salesforce/TargetX is preferred), Microsoft Office, Google drive, particularly database applications, word processing and spreadsheets, is required.
TO APPLY: Qualified candidates should attach their cover letter and resume to their online application by clicking "Apply Now". Please attach documents as a PDF file.
At Moravian University, we are committed to our mission to prepare individuals for reflective lives and leadership in a world of change. To achieve these ideals, we are dedicated to fostering an educational and professional environment that is enriched by individuals of different backgrounds, experiences, and perspectives.
Job candidates and prospective members of our community are expected to engage, communicate, and collaborate across diverse cultural, social, and academic backgrounds. Additionally, faculty and staff should demonstrate the ability to adapt andragogical or professional methods to the lived experiences and cultural backgrounds of students and colleagues.
Link to our DEI Action Plan: https://www.moravian.edu/dei-action-plan
Deep respect for others is fundamental to the Moravian University community. Moravian University does not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of actual or perceived race, ethnicity, color, sex, religion, age, ancestry, national origin, caste, sexual orientation, gender identity or expression, genetic information, pregnancy, familial status, marital status, citizenship status, veteran/military status, disability status, or any other protected category under applicable local, state, or federal laws. In compliance with the requirements of Title IX, Moravian University does not discriminate on the basis of sex in its educational program and activity, including admission/employment.
Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in admission/employment:
Dr. Darren Snyder
Equal Opportunity and Title IX Coordinator
1309 Main St. (Room 204)
(610) 625-7023
equalopportunity@moravian.edu
Mailing address:
Moravian University
1200 Main St.
Bethlehem, Pennsylvania 18018
Concerns regarding gender and equity in athletics:
Rebecca May
Associate Athletic Director (Deputy Title IX Coordinator)
109 Johnston Hall
Moravian University
1200 Main St.
Bethlehem, Pennsylvania 18018
(610) 625-7791
mayr@moravian.edu
Concerns regarding the application of Title IX:
U.S. Department of Education
Office of Civil Rights
100 Penn Square East, Suite 515
Philadelphia, PA 19107-3323
(215) 656-8541
ocr.philadelphia@ed.gov
Report sexual harassment/sex discrimination online anytime (can be anonymous) at www.moravian.edu/titleix. Grievance procedures can be found in the institutional Equal Opportunity, Harassment, and Non-Discrimination Policy at www.moravian.edu/policy.
Please visit moravian.edu/benefits to review benefits offered at Moravian University.*
WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.
The individual is routinely exposed to indoor conditions and outdoor weather and temperature extremes, and moderate noise level.
Pursuant to the ADA, Moravian University will provide reasonable accommodation(s) to employees with qualified disabilities in order to perform the essential functions of their position, except when doing so would cause an undue hardship for the University. Accommodations are determined on a case-by-case basis through documentation review and an interactive process that includes the employee's supervisor. Requests for accommodation or questions about this process should be directed to Human Resources at hr@moravian.edu or 610.861.1527. View the standard physical demands for positions at Moravian University. If this position requires additional or different demands, a Human Resources team member will notify you.
The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.
*Please visit this link to review the benefit eligibility status associated with this position.
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