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Title

Digital Marketing Director  

About the Organization ABOUT AREA15





AREA15, recently named one of USA Today's Top Workplaces, represents the world's first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15's curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Asylum Bar & Arcade, Meow Wolf's Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World, Museum Fiasco, Virtualis VR and many more-represents what's next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including the John Wick Experience and Universal Destinations & Experiences' new, year-round horror entertainment experience Horror Unleashed.





Follow on Instagram, Facebook and Twitter: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15.





AREA15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.


 
Position Digital Marketing Director  
Description

Join the immersive world of ART, MUSIC & AMUSEMENT at AREA15, where the boundaries between reality and limitless creativity blur. Welcome to the "What's Next District.”

 

The Digital Marketing Director is responsible for planning, developing, implementing and managing the overall digital marketing strategy for AREA15 brand and multiple sub-brands owned and operated by the company. With a focus on paid search, paid social, programmatic and CRM audience segmentation, the Digital Marketing Director will design strategy, oversee implementation, assess effectiveness and evaluate the performance of multiple brand campaigns and a large variety of secondary campaigns. The Digital Marketing Director will leverage all digital marketing platforms to position AREA15 as a must-see destination in Las Vegas and a leader in the immersive entertainment industry.

RESPONSIBILITIES AND DUTIES:

  • Increase revenue and advertising efficiency based on customer data and visitation patterns.
  • Identify and implement new consumer acquisition strategies and maintain high levels of customer retention and return.
  • Evaluate internal and external data to analyze customer behavior, web traffic patterns and campaign performance.
  • Develop and implement digital marketing strategies and work closely with marketing and social media and creative teams to plan and execute digital marketing campaigns, (web, SEO/SEM, email, social media and display advertising).
  • Contribute to the creation, scheduling, and deployment of digital content across AREA15-owned accounts.
  • Be a digital storyteller - understand content, design, and user experience to create engaging campaigns.
  • Responsible for overseeing budget and campaign spending to maximize ROI.
  • Work collaboratively with internal teams and external vendors to make sure all materials are in place in order to launch campaigns on time, on budget and with measurable results.
  • Work closely with Director of Marketing and Brand Marketing team to manage email marketing content calendar.
  • Identify and implement creative lead generation campaigns via social media, digital platforms or consumer-facing events.
  • Work collaboratively across all departments to source content, imagery, and assets.
  • Manage content to be delivered across channels including web and email to promote evergreen and attractions campaigns.
  • Collaborate with creative teams to develop long-format content to support digital campaigns and ensure YouTube is up-to-date and increasing in followers/viewers.
  • Measure and report performance of all digital marketing campaigns and assess against goals and budget parameters (ROI and KPIs).
  • Identify trends, insights, and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Recognize patterns and drive data-based decisions for all marketing and advertising campaigns to maximize reach, conversion and revenue.
  • Exhibit ART! (AREA15's service standards) at all times.
  • Adhere to department and company policies and procedures.
  • Be available to respond to time-sensitive matters.
  • Maintain a professional, neat, and well-groomed appearance, adhering to AREA15 standards.
  • Work various shifts, including nights, weekends, and holidays.
  • Perform other work-related duties as assigned.
 
Location AREA15 Las Vegas  
Full-Time/Part-Time Full-Time  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Position Requirements

QUALIFICATIONS & SKILLS:

  • Applicants must be 21 years of age or older.
  • Proof of eligibility to work in the United States.
  • Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations.
  • Ability to work under pressure and motivation to succeed in a highly dynamic environment.
  • Requires a degree in marketing or related field, with a minimum of 10 years of digital marketing experience, preferably in e-commerce and DTC.
  • Experience driving revenue growth in early-stage companies ($1-100m+).
  • Proficiency in website analytics tools including set up and optimization (e.g., Google Analytics) and Google AdWords.
  • Expertise in Meta Business Manager and other paid social platforms.
  • Strong analytical skills and data-driven thinking.
  • Understanding of digital, social media, and traditional marketing channels.
  • Knowledge of e-commerce, DTC, and travel & destination industry.
  • Demonstrable experience managing organic and paid social media, SEO/SEM, and display advertising campaigns.
  • Collaborative team player with excellent communication and organizational skills.
  • Proficiency in Microsoft Office applications.
  • Working knowledge of design applications such as Canva, Figma is preferred.
  • Results-focused with a solution-oriented mindset.
  • Willingness to travel as required; passport preferred.
  • Creative thinker who can capitalize on key business drivers, consumer trends, and insights.
  • Ability to collaborate with multiple teams, agencies, and vendor partners.
  • Experienced in identifying and devising digital campaigns that engage, inform, and motivate a specific targeted audience.
  • Experience in establishing and maintaining interpersonal relationships.
  • Ability to commute between office and venue(s).
  • Availability for varied shifts, including evenings, weekends, and holidays.
  • Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.
  • Must have the ability to withstand high temperatures, heat, and sun exposure.
 

This position is currently not accepting applications.

To search for an open position, please go to http://Area15GlobalLLC.appone.com



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