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Title

Director of Marketing and Communications 

EOE Statement It is the policy of the Humane Society of Southern Arizona, Inc. to provide all persons with equal employment opportunities regardless of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by law.  
Category Marketing  
Description

The Director of Marketing and Communications (DMC) is responsible for the planning and implementation of HSSA’s marketing, communications, and public relations program, both external and internal. They provide direction and supervision of the Marketing and Communications Department and staff, including implementing at the strategic and tactical levels with the other functions of the organization.

 

Along with other directors and chiefs, the DMC provides leadership and direction to ensure the organization is communicating unified and strategic messages to support HSSA’s mission, vision, and short-and long-range strategic plan. The DMC collaborates with leadership and staff to build trust within the general community, donor groups, and other audiences.

 

The DMC is responsible for the development and successful execution of the annual Marketing, Communications, and Public Relations Plan. The Plan addresses department objectives, staff assignments, timelines, budgets, creative campaigns, email campaigns, media production, and print and web-based collateral material. The DMC will be evaluated on the metrics, quality, and performance described in the Plan. The DMC liaises with media on behalf of the Chief Development Officer, and the CEO, who is the official spokesperson.

 

On a monthly basis, the DMC reports to leadership on key program metrics such as audience engagement, impressions, reach, referrals, and conversions, and they modify future campaigns based on this data. Reports also include the impact of their work on key lifesaving metrics such as adoptions, fosters, and pet reunifications, and they modify future campaigns to increase HSSA’s lifesaving impact.

 

This is a primarily on-site position, with flexibility for off-site meetings with media and community partners.

 

Essential Duties and Responsibilities:

 

  • Develop and execute the department’s annual plan.
  • Prepare and submit proposed department income and expenditure budget to CDO and CFO.
  • Oversee all marketing and communications outreach and department programs.
  • Manage all strategies and activities for a comprehensive marketing, communications, and public relations programs that will enhance the organization’s image and position HSSA within the marketplace and the animal welfare community.
  • Directly manage Marketing and Communications staff and consultants.
  • Responsible for creative and editorial direction, design, production and distribution of all organization communication channels and tactics, including the Humanely Speaking quarterly newsletter.
  • Act as the organization’s representative with the media.
  • Generate positive media interest in the organization, ensure regular contact with target media, and provide appropriate responses to media requests.
  • Develop cooperative, reciprocal relationships with other non-profits, community leaders and local businesses.
  • Oversee the production of all organization print and electronic materials such as letterhead, brochures, etc.
  • Work with the C-Suite and other leadership to design, support, and implement donor campaigns and communications.
  • Lead projects as assigned, such as cause-related market research and special events.
  • Manage and adhere to department’s approved budget.
  • Maintain a climate that attracts, retains, and motivates top quality personnel. Make conscious effort to maintain departmental employee turnover rate within the national industry standards.
  • Ensures that Marketing and Communications staff abide by all safety policies and procedures.
  • Train and supervise volunteers for the Marketing and Communications Department.
  • Perform customer service to the standards set forth in HSSA’s employee manual.
  • Interface and cooperate with other HSSA departments to support HSSA marketing and communication goals.
  • Drive company vehicle in performance of company business when needed.
  • Maintain professional, ethical, and positive public appearance.
  • Perform other duties as assigned.
 
Position Requirements

Skills:

 

  • Considerable knowledge of computers and operating systems, word processing software, specifically Adobe Suite (InDesign, Photoshop, Illustrator) as well as Microsoft Word and Excel and the ability to work with database and content management systems including Salesforce, Constant Contact, and Wordpress.
  • Strong copywriting skills.
  • Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities.
  • Strong creative, strategic, analytical, organizational, and personal sales skills.
  • Demonstrated successful experience writing press releases, making presentations, public speaking, and negotiating with vendors and media.
  • Must have department and staff management experience.
  • Must have experience developing and managing budgets.
  • Animal welfare or nonprofit experience preferred.

 

Working Conditions: Work is performed at a modern animal shelter in an office space. Potential exposure to zoonotic diseases, animal bites and scratches. Potential exposure of infectious diseases to owned animals. Exposure to high noise levels when in kennels.

 

Qualifications/Educational Background:

 

  • Bachelor’s degree in business, marketing, public relations, or commensurate experience in a related field.
  • At minimum 7 years of experience in marketing, communications, public relations, or fund raising with demonstrated success, preferably in the not-for-profit or association sector.
  • At least 2 years of staff management experience.
  • Possession of a valid Arizona driver’s license and driving record acceptable to HSSA insurance carrier.

This job description is not intended to be an exhaustive list of all duties, responsibilities, skills, efforts, working conditions or qualifications associated with the job. While this is intended to accurately reflect the current job, management reserves the right to revise or to require that other or different tasks be performed when circumstances change, for example, emergencies, changes in personnel, workload, rush jobs, or technological breakdowns in departments.

 
Full-Time/Part-Time Full-Time  
Shift -not applicable-  
Compensation & Benefits Hiring Range: $61,000 - $81,000 (exempt)  
Position Director of Marketing and Communications  
Close Date  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Hiring Manager(s) Beth Morrison, Danielle Brady, Karen Hollish  
Location Humane Society of Southern AZ  
About the Organization The Humane Society of Southern Arizona (HSSA), founded in 1944, is a private, independent, non-profit 501(c)(3) animal welfare organization with the mission of acting with compassion and responsible stewardship through innovative programs that serve pets and the people who love them. HSSA is the largest charitable animal welfare and protection agency in Southern Arizona with 100+ employees and 1300 volunteers. In 2018, HSSA moved into a new state-of the-art animal shelter and spay/neuter clinic.



Vision: A community in which all pets are cared for and loved



As staff of the Humane Society of Southern Arizona, we pledge to be committed to our team as we are to the organizations mission. We will foster a compassionate environment for each other, our volunteers, and the human and animal clients we serve; empowering one another with knowledge, empathy, encouragement and recognition. We aim to eliminate negativity, support positive and effective communication, promote individual and organizational growth, and work as a cohesive team at all times regardless of tenure, position or department.



HSSA values and and champions diversity and inclusion. these values are part of who we are. Together we will continue to build an inclusive culture that encourages, supports and celebrates the diverse voices of our HSSA team and teh communities we serve.  

This position is currently accepting applications.

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