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Title

Digital Media Specialist 

About the Organization DMW is the preeminent Medicare marketing agency. We are an award-winning, full-service direct response agency with 40 years' experience in omnichannel marketing. Clients rely on us for successful response marketing strategies and breakthrough creative driven by data insight. Our team is focused on Core Values - Connected, Inquisitive, Accountable, Authentic - that motivate us to do great work and Inspire Direct Results.
 
Description

 

***Hybrid Work Environment***

 

Our Opportunity

DMW is looking for a Digital Media Specialist to help drive success for our current clients and support new business efforts!

The Digital Media Specialist works cross-functionally throughout the handling day-to-day digital marketing efforts while leading the strategy and execution of paid digital media programs throughout key accounts.

 

What You'll Be Doing

  • Planning and day-to-day management/optimization of digital media campaigns including Search engine marketing, paid social and Display.
  • Setup and implement reporting via Google analytics 4 (GA4). GA4 expertise will include setting up, analyzing, and reporting of conversion events, pageview and event level tracking.
  • Scope and lead implementation of third-party analytics and management tools including Google Analytics 4, Google Tag Manager, Facebook Ads Manager, etc.
  • Assist with the development of creative briefs, collaborating on creative production, and building distribution plans comprised of contextual placement, targeted buys, retargeting, search remarketing, etc.
  • Develop A/B testing programs for agency clients including banner creative, ad text, and email subject lines.
  • Develop and present strategic plans to clients and internal agency teams.
  • Prepare and present campaign reports from analytics tools to clients.
  • Assumes additional responsibilities as required.

 

 
Position Requirements

 

What We're Looking For

  • 3+ years digital media experience; agency experience a plus.
  • Experience with bid management, ad serving, and analytics tools required
    • 3+ years managing Google Ads and/or Bing Ads platforms
    • 3+ years managing Facebook Ads platform
  • Bachelor’s degree from a four-year college or university; marketing or other job-related concentration preferred.
  • Must have strong Excel and PowerPoint skills.
  • Strong written and verbal communications skills.
  • Must be able to execute multiple projects simultaneously.

 

Get hired and you'll get all this:

  • Comprehensive Employee Benefits Package
  • 401k Plan
  • Hybrid Work Environment
  • Annual Employee Bonus Program
  • Competitive Paid Time Off (PTO) & Company-Paid Holidays
  • Tuition Reimbursement
  • Employee Referral Bonus Program
  • Free Shuttle Service - to/from Paoli train station providing access to Septa's Paoli/Thorndale Line

 

EOE

DMW is not accepting unsolicited assistance from any search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by any search firms to any employee at DMW via-email, the Internet or directly in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of DMW. No fee will be paid in the event any candidate is hired by DMW as a result of a referral or through other means provided by any search firm.

 
Category Digital Services  
Location DMW Direct - Chesterbrook  
Full-Time/Part-Time Full-Time  

This position is currently accepting applications.

Apply Now



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