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Account Liaison - Hospice - Full time - Days 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
About the Organization ProMedica is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states. The organization offers acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines. The organization has more than 45,000 employees, 11 hospitals, 2,100+ physicians and advanced practice providers with privileges, 1,000+ healthcare providers employed by ProMedica Physicians, a health plan, and senior care services.

ProMedica`s senior care division operates 330+ assisted living facilities, skilled nursing centers, memory care communities and hospice, palliative and home health care agencies. Services are provided in 26 states and the majority now operate under the ProMedica brand and Arden Courts. Over the next few months, the rest of our entities under the Heartland and ManorCare names will rebrand to ProMedica.

Driven by its Mission to improve your health and well-being, ProMedica has been nationally recognized for its advocacy programs and efforts to address and lead in social determinants of health, champion healthy aging and cultivate innovative solutions. For more information about ProMedica senior care services, please visit  
Specific Job Detail None Specified 

Sign-on Bonus None Specified 


Bring your passion for sales to a dynamic, patient focused Business Development team! The Account Liaison is a performance-based health care sales position and is responsible for generating referral sources from an assigned territory. Primary referral sources include hospitals, physicians, senior retirement communities, skilled nursing facilities, and the community-at-large. The Account Liaison identifies opportunities for formal or contractual relationships with physicians, organizations and payors, as well as executes territory sales plans in coordination with operational and clinical leadership to ensure extraordinary customer service.

In return for your sales expertise you’ll enjoy:

  • Bonus paid monthly
  • Competitive Base Salary
  • Great Earning Potential
  • Career Advancement Opportunities


General Responsibilities

Drives profitable growth by spending the majority of time in the field developing referral relationships with accounts that result in referring eligible referrals.

Drives growth by ensuring through follow-up that eligible patients who desire our care are admitted.

Drives growth by surfacing barriers to growth and working together with sales, clinical and operational leadership until barriers are resolved and customer needs and concerns are addressed.

Drives growth by working with leadership to develop a growth culture.

Educate referral sources and the community regarding who to refer, when to refer, how to refer and how to make it easy to refer.

Collaborates/participates with Manager of Business Development in the development of territory sales plan and updates at applicable frequencies, but no less than quarterly.

Meets or exceeds established territory goals for SOCs per product line by developing new business and maintaining and growing current relationships.

Understand products and stay abreast of local and national home health & hospice industry trends to effectively represent and differentiate ProMedica services in the market area.

Participates in and implements sales training that is required and considered appropriate to achieving sales goals.

Utilizes IMPACT selling techniques.

Develops and implements programs for public relations and special events and in accordance with ProMedica policies.

Identifies and develops ongoing referral relationships with targeted skilled nursing facilities for the purpose of achieving business goals.

Identifies and develops ongoing referral relationships with targeted physicians for the purpose of achieving business goals.

Identifies and develops ongoing referral relationships with targeted assisted living facilities for the purpose of achieving business goals.

Identifies and develops ongoing referral relationships with targeted hospitals for the purpose of achieving business goals

Identifies and develops ongoing referral relationships with targeted community referral sources for the purpose of achieving business goals Accurately completes any required documentation of sales activity including weekly schedule, precall plans, profiles, weekly mileage, requested reports etc. in a timely manner.

On occasion, may meet with patients and families to explain product services and benefits.

Utilizes company resources to ensure appropriate return on investment. Acts as a liaison between operations and referral sources to ensure the needs of the customer are met including patient updates.

Acts as a brand champion understanding and articulating ProMedica differentiators.

Works with Manager of Business Development in developing brochures, advertisements and media campaigns.

Writes Marketing Action Plan by assessing community needs, marketing strategy/objectives, and listing specific marketing action items.

Attends and actively participants in required meetings including growth meetings, staff meetings, regional meetings, etc.

Demonstrates knowledge of major competitors.

Demonstrates effective communication with sales manager, operations, clinical teams and referral sources.

Adheres to established employee policies. Accepts other assignments as deemed appropriate.


Patient Rights

Ensures that care is provided with respect for patient rights.

Ensures protected health information is kept confidential

Reports complaints made by patients or families to the appropriate persons Adheres to established personnel policies.

Reports allegations of patient abuse, neglect and/or misappropriation of patient property.


Safety and Sanitation

Follows standard precautions and infection control procedures.

Reports all accidents and incidents observed. Identifies and responds appropriately to emergency situations.

Assures safety needs of the patients are addressed and met.


Staff Development

Attends in-services and meetings as required.


Team Work

Create positive image between co-workers.

Promote positive inter-agency communication.

Instill confidence in staff members and build self-esteem through acceptance and recognition of employees.

Provide role modeling of team work, accountability and a positive attitude.

Demonstrate and encourage appropriate problem solving methods.

Educational Requirements Bachelors degree preferred in marketing, business, communications or related health field from an accredited institution required or RN,LPN or LVN. Years of equivalent experience may be used in lieu of degree.  
Position Requirements
  • Education

    Bachelor’s degree in marketing, business, communications or related health field from an accredited institution required or RN, LPN/LVN.



    Customer-focused approach to sales.

    Demonstrated ability to work well with a multidisciplinary team and with health care providers.

    Ability to form relationships and maintain rapport with referral sources.

    Sales and customer-service focused Results-oriented

    Excellent written and verbal communication skills

    Excellent problem solving skills

    Excellent interpersonal skills

    Ability to work well with an interdisciplinary team and health care providers

    Ability to establish and maintain rapport with patients, families, and referral sources



    Demonstrated growth results.

    Minimum 1 year in healthcare services preferred.

    Experience in public speaking; demonstrated presentation skills.


    Travel 90%; necessary on a daily basis.


    Working Conditions

    Patient’s home/living facility, referral sources, business locations.

    Exposure to disagreeable conditions including odors, infection and illness.


    Principal Contacts

    Office staff, patients, families, physicians, community health care providers, referral sources, ProMedica businesses.


    General Requirements

    Must be able to execute the terms and conditions set forth in the ProMedica Employee Handbook, including, but not limited to:

    a. Works in a safety-conscious manner which ensures that safe work practices are used in order not to pose a risk to self or others in the workplace. Reports any safety violations or hazards to supervisor

    b. Complies with company policies and procedures and local, state, and federal regulations

    c. Adheres to policy on Drug-Free Workplace

    d. Interacts in a tactful, diplomatic, and humanistic manner with residents, families, visitors, and co-workers to provide a safe, efficient, and therapeutically effective caring environment which ensures the self-respect, personal dignity, rights and physical safety of each resident and facility guest

    e. Maintains a dependable attendance record and adheres to standards of cleanliness, grooming, hygiene, and dress code.

    f. Takes positive action to ensure equal opportunity in the conduct of all business activities without regard to race, color, religion, sex/gender, age, national origin, disability, citizenship, veteran status or any other legally protected category.


    ProMedica is a mission-based, not-for-profit integrated healthcare organization headquartered in Toledo, Ohio.  For more information, please visit

    Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact

    Equal Opportunity Employer/Drug-Free Workplace


Location 4753 - ProMedica Hospice - Monroe, MI  

This position is currently not accepting applications.

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