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Director of Brand Strategy 

Category Management  

Director of Brand Strategy - Caskets

Company Overview:

Astral, a division of The Wilbert Group, is a leading manufacturer and distributor of high-quality caskets, including metal, solid wood, engineered wood, and veneer options. The Wilbert Group is known for its range of manufactured concrete products, such as burial vaults, monuments, lawn crypts, columbarium niches, septic tanks, retaining walls, storm shelters, and agricultural precast products. With multiple manufacturing plants, warehouses, monument production facilities, a casket manufacturing plant, and nine crematories, the company also excels in granite memorials, custom signage, engraved brick pavers, and wholesale monument sales.

Position Overview:

The Director of Brand Strategy - Caskets is responsible for strategic planning, key decision-making, and achieving targeted sales growth and business profitability through a wide range of tasks pertaining to the organization's merchandising, pricing, and sales operations.

  • Primary responsibility for setting the strategy for all casket products, in collaboration with sales, marketing, and operations.
  • Collaborate with other departments and leadership to identify business goals and objectives.
  • Meet annual operational and financial goals and objectives for the brand.
  • Identify customers and sales opportunities by analyzing sales data and consumer trends.
  • Lead continuous assessment of the core line of products; lead new product development internally and with suppliers.
  • Engage with customers to prospect, advance, and close new business as well as grow the number of existing clients for The Wilbert Group with a specific focus on casket customers.
  • Collaborate with other leaders to define the overall customer experience for The Wilbert Group.
  • Research and analyze data to create demand forecasts.
  • Advise and consult with the various organizations within The Wilbert Group impacting the effectiveness and/or profitability of the brand.
  • Remain current on industry trends and new products and services, suppliers, and/or specifications and regulations.
  • Act as a SME for caskets within the funeral industry and key suppliers; provide education/training related to products/services, if needed.
  • Implement and manage CRM tools to maximize opportunities and customer relationships.
  • Manage customer service & support teams.
    • Monitor staff performance oversee employee goal and objective setting.
    • Conduct mid-year and year end performance reviews.
    • Assist staff in overcoming obstacles to accomplishment of work objectives.
Position Requirements


  • Casket sales, merchandizing, and/or operations: 10 years (Preferred).
  • Strong ability to lead business strategy including merchandizing, pricing, sales, marketing, innovation, and leadership.
  • Ability to work under pressure, multi-task and hold team members accountable for tasks/set goals.
  • Well versed in financial needs, projections, and reporting.

Other Requirements:

  • This position could require significant travel based on business need including overnight travel. Travel to customers and collaborate with leaders.
  • Hybrid role between Astral facilities (Lynn, Indiana) and Corporate HQ (Leawood, Kansas).
  • Must have valid driver’s license.
  • Must have and maintain acceptable MVR (Motor Vehicle Report) as defined by safety requirements.
  • Customer Service/Support would report to Director of Brand Strategy – Caskets
Full-Time/Part-Time Full-Time  
Position Director of Brand Strategy  
Exempt/Non-Exempt Non-Exempt  
Open Date 8/29/2023  
Location Corporate- 999  
About the Organization Wilbert Funeral Services Inc. is a concrete manufacturer and service provider to the funeral service, building trades and agricultural market places. Manufactured products include burial vaults, monuments, septic tanks, retaining walls, storm shelters and miscellaneous agricultural precast products. Our operations include manufacturing plants and warehouses in 20 states.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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