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Senior Product Manager (Not Remote)-CPG 


We're looking to add a Senior Product Manager to our Product Management and Marketing Team! In this role, you'll play an impactful role in driving profitable growth for the company. You'll work collaboratively with multi-level stakeholders across functions to develop the strategic product roadmap for new product development, portfolio management, category planning, and product lifecycle managment from inception to adoption in the marketplace.

Note: this is not a remote position. You must be based out of West MI. We are currently not considering applicants out of state. 

Who We Are:

Convivial Brands is the umbrella company for our 4 brands - Design Design (1987), Verdant Graphics (2011), The High Five GR (2018), and Tableau (2020). At Convivial Brands, everything we do revolves around Making Life Better - which includes creating opportunities, products, and a culture that strives to do just that. The physical products we make help people celebrate and enhance life, sometimes in small, quaint ways, and other times in big statements. From celebrating a wedding to giving a small gift of appreciation, each brand produces an end product that intends to make life friendly, lively, and jovial - ergo making life Convivial. This is achieved through operating within our Core Values of being trustworthy, pursuing excellence, and exemplifying a team first mindset. Those three values are what guides our day-to-day operations and ensures we are moving in the right direction the right way.


The Position (Not an all-inclusive list):

  • Know your market and stay informed of industry, market, and customer trends.
  • Manages strategic planning and implementation - leads the development and execution of product line strategies, priorities, and category plans to ensure we're innovative, relevant, and competitive.
  • Creates the roadmap to achieve the strategic plan with emphasis on new product development, product positioning, and developing go-to-market strategies for implementation.
  • Defines and aligns product segmentation with brand positioning and strategy.
  • Develops business proformas for new products, programs, and promotions, including products, displays, and the in-market experience.
  • Develops strong, collaborative relationships with cross-functional teams.
  • Facilitates product line reviews to evaluate ongoing performance of categories and product lines.
  • Manages product categories to expand market share, increase sales opportunities, drive profitability across channels, and deepen customer relationships with Convivial Brands' products and brands.
  • Establishes product lifecyle metrics and plans appropriate modifications to keep line/mix at desired performance levels.
  • Establishes pricing (and pricing rules) and provides cost/value analysis.
  • Proposes new product conepts, optimization, and rationalization.
  • Collaborates with marketing and sales to create effective plans and drive awareness of our brands.
  • Develops and cultivates relationships with key stakeholders in order to influence decisions, negotiate solutions to complex problems, and achieve desired outcomes.
  • Owns profit and margin for assigned product lines.
  • Works closely with the Director of Product and Marketing on sourcing viable suppliers for effective product development. Develops supply partnership strategies and negotiates with suppliers during the bid process.
  • Creates and executes guardrails for product within the product lifecycle.
  • Contributes to budget recommendations and unique solutions to maximize product performance.
  • Collaborates with key team members in effective tradeshow and positioning, planning, and execution.
  • Optimizes and systemizes the use of the ERP system regarding both supply chain and product functionality and accuracy.
  • Partners with inventory management, sourcing, distribution center operations, and logistics teams to investigate problems and develop solutions to maintain an efficient supply chain.
  • Forecasts maturity of the product to be ahead of the staging process and performs effective and timely line management staging.


Required/Desired Qualification:

  • Bachelor’s Degree in Marketing, Business, or Supply Chain Management, other related field; or equivalent education and experience. Master’s Degree preferred.
  • At least 5-10 years’ experience in CPG industry, wholesale food industry, and/or retail industry. Experience in social expression products, stationery, or giftware industry is a plus.
  • B2B, D2C experience preferred.
  • A foundation and passion for leading, training, and mentoring others, with a willingness to learn and grow.
  • Demonstrated ability to manage multiple projects, including prioritization, planning, task delegation and communication of big picture.
  • Advanced knowledge of the principles of Merchandise Planning, Inventory, and Retail Operations.
  • An understanding, and a passion to further learn the creative and product development process.
  • Experienced in strategy development and implementation with financial and global business acumen.
  • Ability to understand market dynamics.
  • Ability to work within cross-functional teams, clearly communicating and establishing priorities, objectives, and deliverables. Ability to thrive in a fast-paced environment, think strategically, and drive market growth.
  • Ability to work independently with initiative.
  • Ability to influence, collaborate, contribute, inspire, and motivate teams.
  • Ability to be agile and resilient.
  • Judgement – analyzes and derives insight from qualitative, quantitative data, and situational circumstances and draws conclusions systematically, brokering creative, alternative, and effective solutions. Possesses managerial courage.
  • Presentation skills – effectively presents information in a manner that is clear, inspiring, and to the point.
  • Proven experience writing and presenting strategic plans, briefs, business case/proformas, and product roadmaps.
  • Champion for customer excellence, and voice of the consumer (customer-focused).
  • Ability to juggle many different priorities and projects at the same time – while self-advocating when there is a need for reprioritization and clarity.
  • Possesses excellent written and verbal communication skills.
  • Strong team orientation and a willingness to collaborate, while challenging the status quo.
  • Highly motivated self-starter with the ability to assimilate business concepts into actions.
  • Extremely strong skills with Microsoft Excel and Microsoft Dynamics – NAVISION.
  • Excellent ability to streamline and build processes where few or none exist.
  • Meticulous attention to detail and a commitment to producing error free and high-quality content.
  • The ability to juggle deadline-based priorities while still delivering on compelling creative output.
  • Strong organization skills and problem-solving abilities.


What's in it for you?

  • Convivial Brands is a family-owned company based in Grand Rapids, MI. Our founder and the family are passionate about our mission to Make Life Better through creating connections and turning occasions into celebrations.
  • We are a culture focused company centered our 3 Core Values - being trustworthy, pursuing excellence, and having a team first mindset. Those three values are what guide our day-to-day, and ensure that we're moving in the right direction the right way.
  • We are an EOS company - this ensures we have a clear, shared vision for the company, that we're gaining traction through accountability, and that we're building healthy teams.
  • We understand that work and personal life exist side-by-side, not separately, and work to provide our team members with the flexibility needed for balance.
  • Most importantly, our team members make us special - we believe each of our team members' individual differences, life experiences, knowledge, inventiveness, innovation, unique capabilities and talent - and the way they invest those in their work - is key to our culture, our reputation, and our success as a company.
  • We offer great benefits - 8 company-recognized holidays, a PTO bank, and a variety of benefits, including health, dental, vision, company-paid life insurance, short-term disability and long-term disability, as well as voluntary benefits like standard life insurance, permanent life insurance with chronic conditions rider, critical illness and accident, pet insurance and more.
  • We offer a generous 401(k) (traditional pre-tax or ROTH) with a match. The only requirement to participate is that you be 18 years of age. The match is effective the first of the quarter after 90 days of employment. Convivial matches 100% of the first 3% of your contribution, and then 50% on the next 2% of your contribution. All amounts are fully vested immediately.


Convivial Brands participates in E-Verify. You can view the U.S. E-Verify Right to Work Poster by clicking HERE. You can view the E-Verify Participation Poster by clicking HERE. Additionally, the official E-Verify Website of the Department of Homeland Security and U.S. Citizenship and Immigration Services (USCIS) provides answers to many questions about E-Verify. If you have additional questions, please contact Human Resources at

Full-Time/Part-Time Full-Time  
Shift -not applicable-  
Position Senior Product Manager  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Location Convivial Brands Corporate Headquarters  
EOE Statement It is our policy to offer equal opportunity to all, based upon individual merit and without
regard to race, creed, color, age, sex, religion, national origin, citizenship, marital status,
height, weight, genetic information (regarding employee or family), family medical history,
Vietnam Era Veterans Status or physical or mental disability (provided that the disability -
with or without a reasonable accommodation - would not interfere with your ability to
perform the essential functions of the position applied for or constitute a safety hazard), to the
extent required by law.

We do not condone harassment relating to a person's race, color, religion, sex, national origin,
citizenship, height, weight, genetic information, age, or physical or mental disability. We
prohibit the use, distribution, sale, or possession of drugs, and controlled substances while at
work. We prohibit reporting to work under the influence of alcoholic beverages, drugs, or
controlled substances.

If you execute and submit this Application electronically to CONVIVIAL BRANDS ELC, INC, you agree
to the following: (1) you voluntarily agree to submit your Application and the information you
provided in it electronically; and (2) your electronic signature is your own.  

This position is currently not accepting applications.

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