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Marketing & Content Manager (757) 

Category Marketing - 8315  

JOB SUMMARY: The Marketing & Content Manager is a member of Hancock Health Marketing. The Marketing & Content Manager is a thought leader in developing and implementing channels of communications and content to all visitors, community members/partners, patients, volunteers, associates, and any 'customer' of Hancock Health. The Marketing & Content Manager will oversee the account executive process for accomplishing the needs of marketing accounts/service lines. The Marketing & Content Manager will lead the coordination efforts for event campaign logistics, digital support, promotional items, and special projects and act as primary escalation resource for the rest of the department. The Marketing & Content Manager provides coverage when the Director is out of office, on vacation, or otherwise indisposed for any reason.



  • Work with Marketing team to create, deliver, edit, and optimize all marketing materials.
  • Lead the development of companywide social media management standards, policies, and rules of engagement.
  • Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, case studies, videos, webinars,
    infographics, etc.).
  • Ensure that messages are supportive of and consistent with Hancock Health marketing strategies.
  • Identify ways to integrate social media into Hancock Health business strategies and marketing campaigns.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Work with Marketing department to improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions.
  • Collaborate with designers and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Assist with all aspects of executing marketing events, tradeshows, customer events, and partner sessions. This includes site selection, negotiating contracts, banquet orders, assigning speakers, ordering gifts/giveaways, off-site coordination of logistics, invitation development, emailing invitations, and tracking follow-up activities to measure results of the event (ROI).
  • Lead and collaboratively develop the communication strategies with other Marketing team members, including but not limited to CRM, communication funnels, intranet, internal communication tools, social channels, etc.
  • Help promote uniformity and consistency of brand.
  • Ensure brand marketing guidelines across multiple platforms.
  • Collaborate with Marketing team to provide design and direction for collateral, web, and other visual communications media for the company.
  • Write and post press releases. Oversee relationship with PR newswire, as needed.
  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all Hancock Health social sites.
  • Coordinate flow of information and communication and disseminate it according to overall marketing plan/strategy: content, media, web copy, website updates, internal communication, blog, case study, and whitepapers.
  • The individual will strongly support the culture, engagement, and leadership initiatives of Hancock Health.
  • Performs any other tasks or related duties as assigned.



  • Caring, compassionate, and approachable in all customer contacts
  • Privacy - respects customers' right to privacy and modesty
  • Confidentiality - maintains customers' confidentiality
  • Telephone etiquette - speaks so that customers hear a smile
  • Appearance - takes personal ownership of appearance and that of work environment
  • Initiative - takes necessary steps to fix problems immediately
  • Providing Direction and Customer Acknowledgment - provides personalized attention by being courteous, friendly, and helpful when responding to customers' needs
  • Timely service - recognizes that customers' time is very valuable; provides them with prompt service
  • Customer information/education - provides customers with the best information needed to make informed choices


  • Demonstrates advocacy, respect and truth telling
  • Demonstrates accountability for own actions
  • Demonstrates the ability to respectfully address interpersonal conflicts
  • Takes initiative to help others
  • Demonstrates a learning attitude toward solving problems
  • Demonstrates openness to change and new learning
  • Reports to work on time and has regular attendance
  • Adheres to practice defined dress code
  • Attends staff meetings


  • Respects the needs, expectations and rights of all individuals
  • Advocates the rights of all to a safe environment
  • Uses sensitivity to cultural diversity to guide decision-making


  • Identifies work processes and strives to reduce cost and increase satisfaction
  • Identifies customers and demonstrates understanding of customers' expectations
  • Actively works to increase satisfaction of all
  • Monitors customers' satisfaction
  • Takes active role in department process improvement efforts; demonstrates understanding of outcomes
  • Demonstrates an understanding of responsibilities
  • Demonstrates diagnostic thinking/reasoning
  • Utilizes feedback from peers, supervisor, customers to drive performance and behaviors
Position Requirements


  • Associate’s degree in digital media, graphic design, web design, communications, or related field. Bachelor’s degree preferred.
  • 2-3 years of experience (or equivalent) in digital marketing, digital design, UX/UI design, or project management.
  • Good communication and organizational skills.
  • Knowledge of Adobe Illustrator, Photoshop, InDesign and other graphic production software and tools for content creation
  • Proficiency with the MS Office Suite.
  • Experience with photography and photo retouching desired.
  • Experience with front-end web development desired.
  • Experience with the full Adobe Creative Suite desired.
  • Intimate knowledge of Adobe After Effects, Premier and other industry standard video and audio editing software.
  • Experience with WordPress
  • Working knowledge of applying visual content to email and social media tools and best practices: Facebook, Twitter, Instagram, Elequa, and YouTube desired.
  • Digital graphics production, use of Adobe Photoshop, InDesign, and Illustrator.
  • Proficiency with the MS Office Suite.
  • Experience directing and producing video low-to-mid-level content independently and with a crew.
  • Able to work independently and within creative teams for projects.
  • Able to fulfill all responsibilities with little to moderate oversight.
  • Understanding of analytics reporting tools and web analysis measures.
  • Ability to take initiative and prioritize tasks, good time-management, and problem-solving skills.
  • Ability to work accurately with close attention to detail.
  • Experience in front-end languages like HTML5 and CSS. A practical knowledge of website interfaces, cross-browser compatibility, and web standards.
  • Ability to manage multiple projects concurrently within a fast-paced environment.
Full-Time/Part-Time Full-Time  
Shift Days  
Sign-On Bonus  
Position Marketing & Content Manager (757)  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Open Date 5/26/2023  
Location Hancock Regional Hospital  
About the Organization YOUR HEALTH IS OUR LIFE

Hancock Health is an Indiana-based, full-service healthcare network serving Hancock County and the surrounding areas. Our health system includes Hancock Regional Hospital, Hancock Physician Network and more than 20 other healthcare facilities, such as wellness centers, women's clinics, family practices, and the Sue Ann Wortman Cancer Center.

A Caring Community Partner
Our goal at Hancock Health is simple: To give every person the personalized attention necessary for a happy, healthy life. Our mission, vision, and values embody this goal.

To be a Caring Community Partner by healing, improving health and wellness, alleviating suffering, and delivering acts of kindness one person at a time.

To be nationally recognized for kindness in the delivery of excellent quality patient care, efficient and effective operations, the adoption of proven technologies, the creation of a positive workplace environment, and excellence in community service.

Exceptional | Honorable | Devoted | Reliable | Kind  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

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