Share Email Opening

Direct Marketing Manager 

About the Organization Created in 1978 by Baron Philippe de Rothschild and Robert Mondavi, Opus One remains committed to realizing our founders' dream of bringing to life one unique wine that expresses the seamlessly blended personality and character of each family. With a great sense of pride in our work to realize this dream, the people of Opus One bring profound dedication and unsurpassed attention to detail in our daily work. We care deeply for the quality of our relationships within the winery, with our trade partners and with our customers.  



The Direct Marketing Manager (DMM) prepares and executes campaigns for the acquisition of our wines directly from the winery. Using traditional and digital media, (direct mail, websites, membership, email, and social media) the DMM manages global direct sales opportunities using highly customized and targeted outreach. The role ensures the proper scheduling, back-end data management, collateral development, and management of the systems required to complete these campaigns. With the support of the Direct Marketing team, the DMM manages all customer service support for patrons. The DMM is responsible for our subscribed allocation membership program with a focus on acquisition, engagement, and retention.

Essential Duties and Responsibilities include but are not limited to the following:

Campaign Management

  • Executes direct marketing campaigns (creative development, list management, segmentation, production management, email templates, etc.).
  • Establishes and reports on processes for tracking critical business metrics.
  • Develop strategies to grow organic website traffic while respecting the Opus One image.
  • Works closely with key vendors and consultants to successfully complete annual campaign plans.
  • Expands corporate gifting program.


  • Optimizes the functionality (front and back-end) and content of the Opus One websites.
  • Identifies and prioritizes areas for ongoing website improvements, QR code and hidden page development, and other technical advances.
  • Ensures accurate on-line product setup for all shopping carts, including product data, pricing, shipping tables, duties calculation tables, and product imagery.
  • In collaboration with outside vendors, maintains and enhances the Opus One website including user experience upgrades, new e-commerce functions and reporting.
  • Collaborates with Communications Coordinator to update website copy and images.
  • Monitors, analyzes, and reports site traffic, page delivery speeds, and Google Analytics

Customer Data Management & Analytics

  • Engages with IS team to measure and report against critical success metrics for all direct campaigns.
  • Manages the customer database within CRM by setting and modeling standards for data entry and maintaining data integrity.
  • Manages the quality and consistency of data captured from both direct sales and from visitation at the winery.

Management and Customer Service

  • Leads the Direct Marketing Team to deliver consistent patron satisfaction during and after campaigns and ensures that all points of contact are in keeping with the standards of Opus One.
  • Actively provides customer service and order capture/processing and follow up during campaigns and peak sales periods.
  • Recognizes potential efficiencies in campaign and customer service processes and procedures, enacts appropriate changes with IS support as required, and documents accordingly.
  • Establishes and maintains open, collaborative relationships with direct reports and other department team members.

Financial and Strategic Planning

  • Support the Director of Digital Marketing during planning cycles.
  • Participate in management and planning meetings representing Direct Marketing.

Additional Functions:

  • Maintain, update, and expand knowledge of viticulture, enology, and the winery by participating in educational trainings offered by Opus One and outside sources.
  • Speak knowledgeably about Opus One vintages, representatives, distributors, and retailers to better assist customers in the selection of wine or wine-related items.
  • Conduct tours of the winery as necessary and appropriate.
  • Flexibility of schedule including weekends and evenings
Position Requirements


  • Five (5) years of wine managerial experience (combination of luxury DTC, membership management, and wine-related IT optimal).
  • B.A or B.S degree in marketing or a related field
  • Proven leadership skills with ability to inspire and motivate a team.
  • Knowledge and experience with DTC compliance, campaign execution, order fulfillment, customer service, and membership programs.
  • Skilled in collaborating across multiple functions with flexibility and the ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Strong knowledge and proficiency in data software: Microsoft Office Suite (required), and Microsoft Dynamics CRM, Commerce7, and Google Analytics, MS Excel Skills.
  • Clear communication skills and comfortable working within all levels of the organization



  • MBA or marketing discipline preferred.
  • Foreign language skills (French, Japanese, German, or Italian).
  • Knowledge of viticulture, winemaking, wine marketing.
  • Experience using Photoshop, WordPress, Commerce7, MS Dynamics, HTML, and Asana.



  • Integrity & Trust - Personally models behaviors that underscore the importance of honesty, truth, respect, and fairness in interpersonal relations; creates a supportive work environment.
  • Accountability and Personal Responsibility – Believes in own capabilities and assumes responsibilities to effect positive outcomes and success.
  • Analytical/Critical Thinking - Applies logic to solve problems and get the job done; Ability to look outside the box and develop new strategies.
  • Adapting to Change- Ability to adapt to changes while keeping focus on goals and apply knowledge to new circumstances; identify, anticipate, and manage adverse situations by gaining support and enthusiasm for change.
  • Fostering Culture - Reflects the Opus One core values in daily interactions and in rewarding and recognizing employees
  • Leadership – A style that is hands-on, collaborative, self-aware, decisive and motivating; Gives team members confidence and freedom to complete tasks and responsibilities.
  • Growth and Potential - Displays an on-going commitment to learning and self-improvement, with particular emphasis on areas of development.
  • Priority Setting, Time Management- Spends time and prioritizes activities based on what’s most important, factoring in corporate, departmental, and individual objectives.
  • Workplace Safety – Follows all company policies and procedures to provide a safe and healthy work environment at all times.



  • Competitive benefits package including 95% employer paid Medical, with 100% employer paid Dental/ Vision/ basic life coverage/ STD/ LTD for both employees and dependents.
  • 401(k) retirement plan with a 7% employer-only contribution, based on employee annual earnings.
  • Work life balance
  • Wellness reimbursement
  • Tuition reimbursement opportunities
  • Up to 40 hours of volunteer time
  • PTO; Holiday Pay
  • A supportive and collaborative work environment




SUSTAINABILITY: Opus One Winery is committed to doing its part to ensure a sustainable future and improve the environmental well-being of our community. We will continue to ensure minimal impact by continually evaluating our environmental performance and working to improve our program whenever necessary with integrity and purity of focus.


COMPENSATION: Base Compensation Range: $92,000 – 122,000 USD annually*


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Opus One Winery is proud to be an equal opportunity employer. We celebrate and welcome diversity and are committed to creating an inclusive environment.

* The base compensation range is base salary only. In addition to base compensation, all roles are eligible for individual performance bonus and company bonus that range from role to role. Some roles may also be eligible for overtime pay. Individual compensation packages are based on factors unique to each candidate, such as skills, experience, qualifications, and tenure with Opus One.

We understand that benefits are also an important piece of your total compensation package. To learn more about our total compensation package, benefits and perks Opus One Winery has to offer, please visit our careers page.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Exempt/Non-Exempt Exempt  
Full-Time/Part-Time Full-Time  

This position is currently not accepting applications.

To search for an open position, please go to


Other Jobs Within Same Category
Direct to Consumer Systems Specialist in Oakville, California
Posted on: 7/19/2023
[Apply Now]

Other Jobs Within 60 Miles
Domestic Trade Specialist in Oakville, California
Posted on: 7/17/2023
[Apply Now]

Direct to Consumer Systems Specialist in Oakville, California
Posted on: 7/19/2023
[Apply Now]

Kitchen Steward in Oakville, California
Posted on: 8/22/2023
[Apply Now]

Reservations Coordinator in Oakville, California
Posted on: 8/22/2023
[Apply Now]

Estate Greeter / Concierge in Oakville, California
Posted on: 8/22/2023
[Apply Now]

Follow us See who works here:

Click here for technical assistance.