We are currently seeking a highly-motivated, creative and personable Marketing Specialist to join our team. This position is based out of our Corporate office located in Glen Burnie, MD. In this role, you will work closely with the Marketing Manager to drive business results by providing timely, high quality and impactful Marketing content and data across our Sales division.
Supports Product Management, Sales and Marketing Teams by preparing and analyzing a wide range of reports from various data sources and offers insight based on findings.
Owns and maintains Pricing files housing all product data, vendor costs and customer pricing levels, including implementation of price increases and other special pricing methodology projects.
Maintains Samples & Display program to adhere to process and overall best practices. Including but not limited to daily order entry, submittal process, inventory/backorder reporting, customer audits, etc.
Researches and analyzes Marketing information, including market and product trends, pricing schedules, product specifications, and demographic data to support decision making within the Marketing and Product Management Departments.
Executes Marketing plans to reach target audiences through brand awareness, product promotions and other specialized tactics; Tracks and measures the effectiveness of Marketing efforts and campaigns.
Designs creative content to support new or existing Marketing programs and promotions using Adobe In-Design, Illustrator, Photoshop or other software.
Supports Digital Marketing efforts by providing content, documentation and hands-on maintenance, i.e. Websites and/or Social Media.
Product content, information, and collateral ownership and maintenance as it relates to Branded and Private Label products.
Brainstorms with team members to develop ideas for creative Marketing campaigns and initiatives.
Coordinates with cross-functional teams and external vendors to execute Marketing project tasks.
Creates and/or assembles presentations for internal and external purposes